Make Sure Your Marketing is Targeted at the Right Audience
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“BRIANbio”
Brian Whiddon is the Managing Editor of WritersWeekly.com and the Operations Manager at BookLocker.com. An Army vet and former police officer, Brian is the author of Blue Lives Matter: The Heart behind the Badge. He's an avid sailor, having lived and worked aboard his 36-foot sailboat, the “Floggin’ Molly” for 9 years after finding her abandoned in a boat yard and re-building her himself.
Now, in northern Georgia, when not working on WritersWeekly and BookLocker, he divides his off-time between hiking, hunting, and farming.
HowMaster: The Writer's Guide to Beautiful Word Crafting
Author Linda M. Gigliotti draws from years of practice as a private
writing tutor in the guidebook that teaches writers how to format visceral
writing that pulls readers into their book. She explains with instruction
and samples of published works how to craft writing that come to life in the reader's mind.
HowMaster is a wise choice for the writer who wants to weave words around the reader’s heart.
Author Linda M. Gigliotti draws from years of practice as a private
writing tutor in the guidebook that teaches writers how to format visceral
writing that pulls readers into their book. She explains with instruction
and samples of published works how to craft writing that come to life in the reader's mind.
So, You Wanna Be a Ghostwriter - How To Make Money Writing Without a Byline
Many freelance writers find it difficult to break into the publishing world. What they don't know, however, is that there's a faster and easier way to see their words in print. It's called ghostwriting, and it's an extremely lucrative, fun, and challenging career.
But how do you get started as a ghostwriter? How do you find new clients who will pay you to write their material? How do you charge? And what kind of contracts do you need to succeed? All these questions and more are answered in So, You Wanna Be a Ghostwriter...How to Make Money Writing Without a Byline.
Writing FAST: How to Write Anything with Lightning Speed
A systematic approach to writing that generates better quality quickly!
Chock full of ideas, tips, techniques and inspiration, this down-to-earth book is easy to read, and even easier to apply. Let author Jeff Bollow take you through a process that brings your ideas to the page faster, more powerfully and easier than ever before.
Writing is a constant dialogue between author and reader.
The craft of writing involves an interchange of emotions between an author and a reader. An author creates a story line, conflict, and characters, gives his characters words to speak, and then hands off these materials to a reader. This process results in a constant dialogue between the mental imagery produced by a reader and that proposed by the author.
Do you want to REALLY keep 100% of your royalties?
Do you want to REALLY self-publish your book?
Do you want direct contracts with the world's largest Print on Demand printer as well as Ingram, the world's largest book distributor, Amazon, Barnes and Noble, Apple, and any other ebook retailer you choose?
7.625 STRATEGIES IN EVERY BEST-SELLER - Revised and Expanded Edition
At this moment, thousands of would-be authors are slaving away on their keyboards, dreaming of literary success. But their efforts won’t count for much. Of all those manuscripts, trade book editors will sign up only a slim fraction.
And of those titles--ones that that editors paid thousands of dollars to contract, print and publicize--an unhealthy percentage never sell enough copies to earn back their advances. Two years later, most will be out of print!
Acquisition Editor Tam Mossman shares seven essentials every book needs to stay in print, and sell!
"A real page turner. I can't wait to read the next installment." -Debbie Martindale Behrends, The Elburn Herald
Nic Pappas, a reporter with the Palatine Star newspaper, is assigned to cover a cold murder case known as The Brown's Chicken Massacre. Pappas meets, and falls in love with, Mary Jane Santos, who lost her brother, Roland, Jr., in the tragedy, tempting Pappas to violate the ethics of the reporter-source relationship. Believing the only way to end his dilemma is to solve the case, Pappas and Santos make a pledge to catch the killers...
Have a Freelance Success Story to share? We pay $40 on acceptance, non-exclusive electronic rights only. Success stories run around 300 words but we're very flexible. Our guidelines are here:
Angela Hoy is not only publisher of WritersWeekly.com, she's also co-owner of self-publishing services firm BookLocker.com and works directly with each author.
That's right, you work directly with the owner of BookLocker. No revolving customer service reps, no layers of bureaucracy to navigate, and absolutely no outsourcing to low-paying overseas call centers. We don't use call centers or telemarketing at all. You will never be shuffled from one "customer service rep" to another because we don't have any of those.
You will communicate directly with Angela about any needs you have at all, as well as Richard (book marketing advice), Brian (ebooks and technical issues), Ali (print formatting), Gwen (color-interior books) and Todd or Nancy (our awesome cover designers).
Since we are selective about which books we publish, we are able to work with every author one-on-one. In the past 18 years, BookLocker has published more than 9,000 titles.
Angela's been in the print-on-demand and self-publishing business for nearly two decades. She's seen it all, and is a great source of information. To ask her anything click here.
“expiredjoblinks”
Some or all of these links to writing job have expired. See the latest writing jobs by clicking here.
33 Worst Mistakes Writers Make About Blind Characters
I admire any writer who wants to tackle a blind character. But so many writers take up this challenge and FAIL. They research blindness by reading other fiction books, by observing their blind colleagues and acquaintances, and by tying on a blindfold and pretending to be blind themselves.
I understand the challenges your characters face, their triumphs, their hopes and their fears, because I've lived them. I work with people who have varying degrees of blindness every day, so I've seen every challenge, every situation you could imagine.
Let me share my knowledge to improve your writing. You can create blind characters that readers will fall in love with.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
My “agent” from this company was a woman named Rita, alleged to be working at USABookPublication.com. I fired them for incompetence. I would not recommend a dog use them. They promised me a refund three weeks ago but I still haven’t received it. They are a ripoff and a scam company.
A –
I wrote back to the author, and let her know that company was already on our list of scammers. When I put on my detective hat, I found a company with almost the exact same name (it has one extra letter). Once I Googled that company’s phone number, I sent her this –
All of the companies below have identical phone numbers:
Boston Book Publishers / bostonbookpublishers.com
USA Books Publication / usabookspublication.com (notice the subtle name difference from the one in the author’s email above)
Digital Book Publishers / digitalbookpublishers.com
Kindle Direct Book Publishing / kindledirectbookpublishing.com
KDP Publishing House / kdppublishinghouse.com
KDP Books Publication / kdpbookspublication.com
Book Publishing Services / llc bookpublishingservicesllc.com
If you are wondering about a specific publisher or service, CONTACT ME right away with the company’s name and website. I will research them quickly for you. No charge! If they are a scammer, you’ll have done me a favor because I can add them to our spreadsheet and website.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
I have several books on the market. I keep getting emailed by companies calling themselves “hybrid publishers.” What does that mean?
J.C.
A –
A true Hybrid Publisher does NOT charge authors any up front fees, and their contracts are for a shorter period of time compared to traditional publishers. However, their royalties may be a bit lower. For authors on a budget, a real hybrid publisher can be a true blessing! But, they are very choosy about what they publish.
But, the term is now being used by scammers to try to defraud authors. The scam goes like this:
1. They find a new book on Amazon, Google the author’s name and book title, and find the author online. They will then either email or call the author (or both). Contrary to true hybrid publishers, these scam companies will publish anything and everything.
2. They also will run ads on social media using the term “hybrid publisher” to try to fool unwary authors.
3. The scammer will then claim that they’ll pay half of the author’s fees to get their new book published.
4. In reality, the scammer isn’t going to contribute one penny toward the publication costs for the book. Instead, they charge the author an outrageous price and they never contribute a dime to the publication costs of that book.
5. In some cases, the author pays (often thousands of dollars) and the book never gets published at all. Those are overseas scammers that know the author, if located in the U.S., has a zero percent chance of getting their money back.
One true hybrid publisher is Abuzz Press, which charges authors nothing up front. The contract is exclusive for three years and the royalties are higher than those paid by traditional publishers.
RULE OF THUMB: If any so-called publisher spams or calls you, CLICK DELETE or HANG UP! No real publisher uses spam or telemarketing to try to get new authors to sign up.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
I’m looking for a successful, trustworthy book marketing company. Can you advise please? I keep finding sharks.
– Susanne R.
A –
You have to be so very careful now because so many overseas scammers are not only offering (fake) publishing services to steal authors’ money, but also fake marketing services. And, don’t forget that the U.S. addresses they put on their websites and Facebook are almost always FAKE. Most are in Pakistan and the Philippines.
You should also NOT hire any of the overseas scammers to edit your book! It will end up with far MORE errors because the people editing your book will NOT be native English speaker. Of course, that’s if your book ever gets edited at all… Many of these scammers try to get more and more money out of authors while constantly dangling that non-existent book in front of their noses.
The editors we recommend are vetted, offer outstanding services, and are all native English speakers, of course: Freelance Editors We Recommend
For the time being, do NOT hire any so-called publisher, or someone offering “publishing/marketing services” that is running ads on Facebook. Facebook is NOT removing those ads! Why? Because Facebook profits from scammers’ ads!
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
I had my book ‘hybrid’ published by Olympia Publishers for £3,500. They did a very amateur job of turning my manuscript into a book, but they did eventually print it and make it available on-line. But they have done nothing to promote it, get it reviewed or in any meaningful way tell the world that it exists. All sales so far have been from my own efforts. They had to be threatened with legal action to get the first lot of royalties, and they forgot to send me the second royalty statement, which when I chased it was full of omissions, which they have admitted, but yet to correct and pay. This company seem so amateur that I am beginning to think they might be a scam. Have other authors had similar experiences with Olympia?
A –
It looks like you’re not alone.
Here are a few choice tidbits from the 21(!!!) one-star reviews about them on Trustpilot:
“I paid over $4200 to them, the sample covers they provided me were absolute rubbish.” – Hamed
“I have had a very devastating experience with this publisher and advise to anyone considering signing with them to reconsider. I have not yet received any royalties and sent countless emails.” – Booklady
“They dragged their heels at every corner, when we expressed concern about how long this book was taking they said they were still in the time frame as written in the contract, then they went over the time frame and only really started moving when we threatened involving a solicitor.” – Sandy Johnstone
“They broke the contract by exceeding the given time to complete the manuscript to publication, communication was near non-existent and they actually edited in mistakes!” – Sara
“If I could give them no stars I would…” – Miss T White
“..there were tons of spelling, grammar, & punctuation mistakes…” – Debra
“If you have a dream of becoming an author, DO NOT submit your work to these guys. You’ll get lured in by empty promises, flashy-looking websites, and doctored reviews, only to have your dreams shattered.” – Adam Robertson
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
Should I refuse to work with someone who’s already sent me more than 100 emails, and isn’t yet ready to commit? He has yet to sign the contract for my services and he hasn’t paid me.
He sends me short questions, one at a time. I respond to each email quickly. Then, he sends me more and more emails. I respond, etc. The process keeps repeating. I’m starting to wonder if he’s a competitor trying to get his own business running, and is using my advice or processes, or if this person simply isn’t serious about hiring me. I also wonder if it’s a lonely person just wanting attention. I know that seems far-fetched but I just can’t understand what’s going on.
How can I politely tell him to get lost? I cringe every time I see a new email from him in my in-box.
C.A.
A –
This is something I’ve encountered numerous times over the years. If you consider how many hours you’ve already spent trying to land that contract, you may discover that you’re already in the red…even if he HAD paid you.
One recent example for me was an author who had technical issues with his file. I explained to him a simple fix for the problem (he had not yet hired us, of course, so I wasn’t going to do the work for him!). He kept sending me more and more questions. I finally, and very politely, told him that it was clear he wasn’t going to commit and that I could no longer give him advice unless he signed our contract, and paid our fee.
He wrote back, imploring me to change my mind. He said he would sign up right away so we could move forward. I told him that would be fine. That was two months ago. He submitted the contract, but never paid the fee. Yet, he kept sending questions.
I stopped answering his questions, and told him he needed to pay for our services before I could help him further. And, then he sent four more questions. I ignored his questions. Instead, I politely (again!) but firmly told him it was clear this wasn’t going to work out and that he needed to have his book published elsewhere.
I, personally, find it offensive when somebody expects free services. And, clients who act like this ARE receiving free services…because they never sign up and pay.
A friend of mine had a similar experience recently. After she told him she wouldn’t be able to work with him, he finally told her that he simply didn’t have the funds necessary to do the job. My friend then realized that the man was getting free advice on how to do the project himself, all the while pretending he was going to hire my friend.
It shouldn’t take more than ten or so emails to determine if a potential client is going to be one that you do not want to work with in the future. Also, if a client is acting badly before the contract is signed and the payment is made, imagine how much trouble they’re going to be when you are working on the project itself. They will expect even MORE attention from you and you’ll end up spending hours corresponding with him or her when those extra hours were not part of your original proposal.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
I published my bookbut my publisher offers very limited support in promoting your book. I have received reviews from Online Book Club and Readers’ Favorite, but I am at a loss as to how to promote the book other than seeking additional reviews. The book starts as a young adult science fiction story and after several twists and turns concludes with a parody of the January 6th insurrection. The political satire is meant to appeal to readers of all ages. I would appreciate any helpful advice regarding how I can make people aware of the book and build some momentum in sales and publicity.
I also don’t trust the “get your first review for free” sites. Who knows how many people are downloading your book, who they are, and what they’re doing with it?
I just had our server email free copies of two of my ebooks on book promotion to you. They are:
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
Has any of your other readers had any dealings with American Writers & Artists Institute (AWAI)? I tried to search your site and didn’t come up with anything. They sell training sessions on copywriting?
I’ve always been interested in copywriting so subscribed to their newsletter. After about a month, I received 30 emails from them promoting their products. I found that many emails annoying so wrote them and told them to cut it out.
Then I had my email program send their emails to a separate file which I thought I would read later. I’ve been busy writing local political news along with my regular job of part-time magazine editing, so I just had a writing break and thought I’d check that file.
They have sent me 108 emails in less than 3 months by their organization and five different people. Never got a response to my “don’t send me so many emails” letter. I guess their whole organization runs on automatic with no one actually there. I did unsubscribe today. I took two screen shots of my inbox, but don’t see any way to attach them. Okay, just wanted to pass this warning on.
– Barbara
A –
I noticed that you also posted a complaint to bbb.org about this firm. They responded. It’s interesting that they offer copywriting services when the person who responded to you used incorrect punctuation throughout his entire message.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
After our book was first published, I received a solicitation via phone from this entity, offering to generate one million “targeted” emails to people “known” to like the genre that is our book is in. That was in June of 2024.
After I wired $1,000 to a Delaware Bank, I received a phone call from a woman who identified herself as Marie Brown. According to Brown, the email saturation of one million “targeted” emails would commence within 90 days. She has been playing duck and cover with me since then. I have all of her text messages and I have learned that Genre Library Solutions is not listed as a licensed business in the State of New York, according to the Department of State. GLS lists an address on Lexington Avenue in New York, but that is a virtual address, according to the realty management company. Mail sent there is forwarded to another address which I have not yet uncovered.
On its website, GLS lists a 315 area code (upstate NY). The identical 315 area code number is also listed to a company called Ascend, which, according to a Google search, is in the Philippines. I have screen shots in my phone to back up these claims. The GLS site also lists a Delaware address. It is listed as a corporation in that state, but a search revealed that GLS uses a “registered agent” in Las Vegas. It dead-ends from there.
My gut told me that such an offering for only $1,000 was likely a scam. But my co-author and I, even though we thought our book was a good product, had no marketing plan, so to speak. I rolled the dice only to find out that my gut was right. This is a sad commentary on a man who for 22 years worked as an investigative reporter and never got burned.
A –
I researched them. They offer book publishing services as well.
Their Delaware address appears to be virtual office space. That means a company can pay to have an address there (but they’re not physically located there). The virtual office service provider is Davinci Virtual Office.
Same with their New York address. Alliance Virtual Offices.
Their website is only one year old (created 12/13/23).
On facebook, under page transparency, it says this:
Pwedeng magkaroong ng maraming admin ang Page na ito. Maaari silang magkaroon ng pahintulot para mag-post ng content, comment o magpadala ng mga message bilang Page.
According to Google Translate, that is Filipino. So, your research finding that related company in the Philippines appears to be correct.
I found English in that space on Facebook with another link.
Sadly, email campaigns are a waste of money (even if the company isn’t lying to its customers). Even if you did get a campaign for your $1K, I doubt many, if any, copies would sell. Nobody should pay for spam, which is what most of these companies do. Those emails end up in junk folders.
Never, ever wire money to a company. If you pay by credit card, you can issue a chargeback later. You’ll never get the cash back that you wired.
They have a “refund policy” on their website. I suspect this is to give comfort to prospective customers. However, I doubt they issue refunds at all.
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
I have just published a book, and have gotten a call from Spotlight. I realized that I have no idea what I am doing to get the book out and who are all the scammers that are trying to find me on the Internet? I was wondering if you had any advice for what to do now that I have a book published.
Thanks for your insights. Sincerely, Richard Bolen
A –
Hi Richard,
I LOVE the title!!! 🙂
Definitely avoid Spotlight (who we have previously profiled) and ANY company that spams or cold-calls you. If they have to resort to those tactics to market themselves, you definitely don’t want to pay them to “promote” your book! Also beware of scammers contacting you on social media.
I’m having our server email you free copies of two of my books:
Angela is not only the publisher of WritersWeekly.com. She is President & CEO of BookLocker.com, a self-publishing services company that has been in business since 1998. Ask her anything.
Angela Hoy lives on a mountain in North Georgia. She is the publisher of WritersWeekly.com, the President and CEO of BookLocker.com and AbuzzPress, and the author of 24 books.
Angela Hoy is the publisher of WritersWeekly.com, the author of 19 books, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).
Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises.
WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.
BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."
Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.
PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!
Angela's POD Secrets Revealed Series can be found HERE.
Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)
Joel's BookProgram: The Simple Secret To Writing A Non-Fiction Book In 30 Days, At 1 Hour A Day! - SECOND EDITION
If you are a solo professional, having your own book is one of the best investments of time and money you can make, to promote your business and gain more clients. Why?
If you are an author, you are an authority--an expert in your field.
A book is a tangible credential.
Your book can differentiate you from your competition.
It's an opportunity to explain your uniqueness, your "special sauce."
Order "The Simple Secret To Writing A Non-Fiction Book In 30 Days, At 1 Hour A Day!" right away. And picture yourself handing your own book to a prospect, in just a short time!
“BOOK-fine”
The FINE PRINT of Self-Publishing - Fifth Edition - by Mark Levine
The Fine Print of Self-Publishing has been lauded by many experts as the Consumer Reports of the self-publishing industry. This book has helped thousands of authors choose the right self-publishing company and avoid the ones with unfair contracts or low-quality services.
"If you're considering paying a company to publish your book, don't do anything until you read The Fine Print and consider the alternatives. It will save you a lot of time, money, and heartache." -Dan Poynter, The Self-Publishing Manual
“BOOK-bookproposals”
BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K - $100K Publishing Contracts - by Angela Hoy
Peek over the shoulders of highly successful, published authors to see how they landed publishing contracts worth $10,000 to $100,000! An enticing yet professional book proposal is the key!
BONUS! Successful ghostwriter, Anton Marco, shares his secret for landing ghostwriting clients. Don’t miss Anton’s real ghostwriting contract at the end of this book! It provides an example of what he charges and the payment terms he requires from each client.
“90days”
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy
Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.
We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than a decade of successful online book selling experience under our belts
and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE!
Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor,
which makes it fun for creative folks like you!
Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!
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“BOOK-QueryLetters”
QUERY LETTERS THAT WORKED! Real Queries That Landed $2K+ Writing Assignments
Peek over the shoulders of highly successful freelance writers to see how they earn thousands per article! The query letter is the key!
In these pages, you'll find real query letters that landed real assignments for national magazines, websites, and corporations.
Also includes:
Abbi Perrets' form letter that brings in $30,000-$45,000 annually
Sample phone query from Christine Greeley
The Six Golden Rules of Queries and Submissions...and How I Broke Them! by Bob Freiday
Your Rights As a "Freelancer"
and ANGELA HOY'S SECRET for finding ongoing freelance work from companies that have a stable of freelancers, yet never run ads for them!
“COLOR TEST”
THIS IS A COLOR TEST
“Book – Boyd’s Best Blogs”
The Best of Boyd's Blogs: 87 Solutions to a Life of Better Speaking and Listening
Ever wish you could have your favorite blog in book form? There's nothing like flipping through the pages and reading helpful snippets here and there.
In this book, Steve Boyd gives you that very opportunity. He has intrigued his readers and clients for years with his insightful newsletters and blog posts. This book includes some of his most interesting stories and communication tips, from listening to speaking. As he quotes this Chinese proverb, "From listening comes wisdom and from speaking repentance."
You won't need to repent from your next speech if you use these articles to guide both your preparation and delivery. As an avid reader of his blog said, "These articles are priceless! People need what you have to say."
Steve Boyd's articles on motivation and communication-related topics have appeared
in various publications. His books on public speaking have sold over 30,000 copies.
He is a popular after-dinner speaker and conducts workshops for businesses and associations
whose members want to speak and listen effectively to improve personally and professionally.
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