How I used “Plan B” and “Plan Z” to Sell Books During the Lockdown – by Kathryn Haueisen
With lockdowns dashing plans for my book rollout, I had to come up with new marketing strategies. Creativity can overcome adversity in difficult times.
bookstores
Do NOT Pay Someone to Showcase Your Book at a “Virtual Book Fair!”
I received an unsolicited phone call from a senior marketing consultant at a company that displays books at book fairs. She said her company was only taking 10 books to a book fair in Europe and they chose mine…
Defamed by a Fictional Lawyer???; China Arrests Pro-Democracy Tech Mogul; Publisher Placed on Leave after Less Than a Week; and Much More!!…In The News – 08/13/2020
After undercutting them, Amazon to teach third party sellers how to “succeed”; Amazon drivers laid off even as that business grows; Newspaper offices permanently switching to “work from home”
SELF-PUBLISHING IN 2021? – How Many Book Sales Needed to Recoup Your Investment?
Considering self-publishing? How many copies would you need to sell to earn back your investment? Compare these 17 popular POD publishers!
Amazon’s rushed delivery drivers have killed people…and Amazon says they’re not at fault?! – Whispers and Warnings for 09/12/19
MORE: Indie bookstores and industry leaders furious at Amazon for violating book embargo (if you don’t know what that is, read this!); If you get your morning paper in your undies, you probably do NOT want a free doorbell from Amazon; MSNBC sued for outrageous allegation; “Almost Everything About Goodreads Is Broken;” Politician sues CBS and we’re betting that gets thrown out of court. And, DO NOT, UNDER ANY CIRCUMSTANCES, MISS THIS AWESOME OBITUARY!
Want Your Book Published BEFORE the Holiday Shopping Season? HURRY! Some people have ALREADY STARTED buying their gifts!
As we all know, books are a very popular holiday gift idea! Don’t you want as many people as possible to unwrap YOUR book on the morning of December 25th? What do you need to do TODAY to make that happen?
“How can Amazon have ‘Print on Demand’ books in stock that nobody has ordered yet?”
Why would Amazon have copies of a book no one ordered yet, and keep it on the shelf? I thought that’s not how print-on-demand works?
AUTHORS, PLEASE DO THE MATH! How Much Does it REALLY Cost to Sell to Bookstores?
After deducting your time and expense to “sell” one or two copies to a bookstore, you can be pretty far in the hole! Your time can be used far more efficiently to sell far more books!
“Should I offer credit to bookstores, libraries and others who want to purchase my book?” PROBABLY NOT!
I am just starting out and my book is generating some local interest. A bookstore wants to give me a purchase order, and pay me next month. I have to purchase my books up front from my publisher and I really don’t want to wait to get reimbursed. But, I also don’t want to lose […]
“Special Event Signings” Sell Far More Books Than Bookstore Signings! (Or “Why Should I Order Copies Of My Own Book?”)
I received the following question from an author last week:
Why would any author buy copies of their book instead of referring people to Amazon or another store?
His email went on to say that he knows we don’t usually recommend book signings at bookstores and he was curious why an author would need copies for any reason other than a bookstore signing.
