Marketing Secrets Archive | WritersWeekly.com

Author Events 101: How to Profit from Promotion – by Sharon Woodhouse

Published on December 31, 2021 book marketing, book signing advice, bookstores, diversify your writing income, Networking, promoting your writing, promotional pitfalls, writing career advice

This article is your primer to developing an income stream from a variety of unique author events!

6 High-Paying Poetry Markets! – by Avery Springwood

Published on December 17, 2021 article ideas, diversify your writing income, Paying Markets for Writers, poetry, welcomes new writers

If you’re a writer who has poems sitting in a drawer collecting dust, READ THIS!

Five Friendly Podcasts for Book Promotion – by Amanda Steel

Published on December 11, 2021 author, book marketing, Networking, promoting your writing

It’s important to find one where the host is friendly, and more likely to put you at ease…

Writing and Selling Books Ain’t for Sloths! – by Tom Douglas

Published on November 19, 2021 author, book marketing, book signing advice, diversify your writing income, Print on demand, promoting your writing, self-publishing, traditional publishing

Visions of sugarplums dance in the heads of novice writers. Hollywood has left them with the fantasy picture of authors being sent on lavish press tours where adoring fans line up at the signing table and where the writer is hounded by eager reporters…

Expand Your Audience Through Affordable Video Book Promotion! – by Amanda Steel

Published on November 4, 2021 book marketing, promoting your writing, writing career advice

When authors think about using a video to promote their books and their author brand, their first thought might be…

9 Paying Gaming Markets For Writers – by Karoki Githure

Published on October 29, 2021 diversify your writing income, Paying Markets for Writers, specialty markets for writing

Publications covering gaming always need content to cover anything related to both new and old games. Get paid to write for them!

7 Paying Markets for Fiction Writers Who Want to RE-WRITE HISTORY! – by Chris Saunders

Published on October 21, 2021 diversify your writing income, Paying Markets for Writers, storytelling, welcomes new writers

One of the niche areas within speculative fiction that has exploded in popularity is alternate history…

WRITERS: We Have an Urgent Need Marketing Secrets Articles – And We’ll Pay $60 for Them!

Published on October 15, 2021

WritersWeekly is always open to article pitches from freelance writers. Currently we need more “Marketing Secrets” articles. Please click on the text below (WritersWeekly.com Writer’s Guidelines) for instructions about what we’re looking for in Marketing Secrets. We pay $60 for each 600-word article. WritersWeekly.com Writer’s Guidelines

Is It Time to Raise Your Rates for Your Repeat Clients? – by Ian Chandler

Published on October 8, 2021 diversify your writing income, Networking, promoting your writing, writing career advice

This is one of the trickier situations a freelance writer can deal with, and it’s a fairly common situation at that…

10 Paying Women’s Markets for Writers – by Tatiana Claudy

Published on September 23, 2021 diversify your writing income, Paying Markets for Writers, welcomes new writers, writing tips

Many magazines targeting a female readership are high-paying markets for writers!

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Trivia Question!

WritersWeekly Trivia Question for 07/02/2022

July 4, 2022 11:30 am

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POD Secrets Revealed!

SELF-PUBLISHING IN 2021? – How Many Book Sales Needed to Recoup Your Investment?

UPDATED: 03/04/2021 EDITOR’S NOTE: Please also see the Self-Publishing Price Comparison HERE. Considering self-publishing? Are you wondering how many books you will need to sell to recoup your investment? LISTED IN ORDER …
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POD SECRETS REVEALED: Book Contests for a Publisher’s Authors? Pppfffttt!!! By Angela Hoy

Playing on an author’s vanity is one of the most common marketing ploys used in the publishing services industry. From promises of wealth and fame to ridiculous “your book can …
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POD SECRETS REVEALED: “Free Publishing Guides” Are Used To Harvest Your Email Address, Phone Number, And More!

When I see the words “free publishing guide,” I think somebody is going to send me a free ebook that is an actual, factual, non-biased guide about the publishing industry, …
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RIDICULOUS RED TAPE!! When POD Publishers Charge WAY Too Much to Make Changes, and Take WAY Too Long to Make Them! by Angela Hoy

We often hear from authors who are upset with their current POD Publisher. One in particular is currently moving his AuthorHouse book to BookLocker, which is never a surprise. We …
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Paying Markets For Writers, Photographers, and Artists

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10 Ways to Plan a Successful Book Launch – by BJ Bassett

April 15, 2022 4:19 pm

By: Brian Whiddon - Managing Editor

No responses

From refreshments to free give-aways, and so much in between, take these steps to ensure a successful book launch! Read more →

Celebrate your book and yourself by planning a successful book launch!

Dream and Vision:

Daydream what you want your book launch to be like, including those who will come to celebrate with you. Create a vision board of the event. (Before my novel Gillian’s Heart was published, I posted a picture of how the book cover might look.)

Budget:

Some of the items to budget for are the venue, refreshments, decorations, promotional materials, and prizes. If you are on a tight budget, consider a free setting, simple refreshments, and decorations you already have from another event. Someone may offer to provide the refreshments. If so, graciously accept their gift.

Venue:

There are many possible venues. Bookstores are great, and some owners may even share the expense of your book launch. They will also take a percentage of your sales. Other venues are libraries, coffee shops, cafes, and community or church locations. Some authors even host book launch parties in their own homes, or the home of a friend.

Guest List:

First, consider if you want a private or public book launch. I encourage you to over-invite family, friends, neighbors, members of any organizations you belong to, members of your church, co-workers, and social media. (Because I used social media, I had friends from a long distance attend one of my book launches.)

Prepare Invitations, Flyers, and a Press Release:

Include date, time, location, book cover, book description, your bio, and a photo.

Launch Team:

Family and friends who support you will want to be a part of your book launch, so invite as many as you feel you’ll need. I suggest four to six people for your launch team.

Greeter – Have someone outgoing to greet your guests as they arrive.

Book Table – One or two enthusiastic people at the book table to sell books. People who have read your book can answer questions about it. Provide change, and a calculator is always handy, an electronic payment option (like Square), pens, and post-it notes for the bookseller to write the name of the person who will receive the book. (Sometimes, I forget someone’s name, so the name on a post-it helps me not to be embarrassed.) Other items for the book table are bookmarks and tote bags emblazoned with your book cover.

Signage – This should show the cost of books, and who to make checks payable to.

Refreshment Table – Someone to oversee the refreshments.

Photographer – To take pictures of the event, share photos on social media after the event.

Your launch team provides you the freedom to visit with you guests and sign books.

Refreshments:

There is no need to go overboard. Make it simple—coffee and tea, or sparkling cider, assorted cookies, or finger foods.

Speech:

While I have never given a speech at one of my book launches, it is good to have something prepared just in case. Your guests are there to support and celebrate you. I encourage you to thank them—guests, venue staff, launch team, those who made your book possible, and family and friends for their support. If I were to give a speech, I’d share the back story of how my book came to fruition. Readers always like to hear where we get our ideas. Or, you can read from your book. Limit your speech to five or ten minutes.

Prizes or Giveaways:

Who doesn’t like to receive a gift? A tote bag, a mug with a teabag or packet of cocoa, a basket filled with reading-related items, socks, a bookmark, one of your other books (if you have one), etc.

Celebrate You:

Your team is there to support you and see that your well-planned book launch runs smoothly. Celebrate your accomplishment and yourself. Enjoy it—because it’s your party.

RELATED
BJ Bassett encourages others as an author, teacher, and speaker. Her books include Gillian’s Heart, Lily, Sweet Charity, and The King’s Daughters—A Women’s Devotional. She teaches writing workshops at Umpqua Community College, Roseburg, OR, and writer’s conferences, and she is a speaker for Stonecroft Ministries. She enjoys reading, jigsaw puzzles, and munching warm scones oozing with butter and jam while sipping Earl Grey tea.

Contact Info:

bassett106@charter.net
www.bjbassett.com
bjbassett.wordpress.com
facebook.com/bunny.bassett
B J Bassett (@bassett106) Twitter

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90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy

Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.

We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than a decade of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE!

Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor, which makes it fun for creative folks like you!

Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!

Categories: Marketing Secrets

Tags: author, backstories, book marketing, book signing advice, diversify your writing income, Print on demand, promoting your writing, self-publishing, storytelling, traditional publishing

Marketing Secrets