Published on February 25, 2016
book marketing, book signing advice
It happened again this week. And, unfortunately, it happens ALL the time. Conference organizers/coordinators and their employees (and even bookstores!) drop the ball. After hiring you (or charging you!) to appear at their event, and after promising to order dozens or even hundreds of your books for their attendees, they fail to do so. The author, after making plans to attend, to present, or just to sell, and perhaps even after buying a plane ticket, and reserving a rental car and hotel room, is stuck at a table (or in front of a podium) with no books for their eager, book-buying audience.
Published on February 4, 2016
book marketing
Would I approach a Barnes and Noble with a consignment agreement or there’s too much red tape for that?
Published on January 14, 2016
book marketing, promotional pitfalls
My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they are more impressive, and might garner more attention from reviewers. I am looking at this from a business perspective – ROI. What has been your experience?
Published on January 14, 2016
book marketing, social media
In today’s high-tech and uber-connected society, times have sure changed. You are now more likely to find details on a breaking news story on Twitter well before one of the major networks breaks it. Digital media has taken over newspapers and magazines, and long gone are the days of only the select few authors hand-picked by publishers getting book deals. Nowadays, just about anybody can self-publish in digital and/or print format.
Published on November 10, 2015
book marketing, diversify your writing income, write that book
The conference was less than 12 weeks away, which left less than a month for the actual authoring.
Published on October 8, 2015
book marketing
Despite taking an e-course in “Social Media,” I am only selling a handful of books. I have two Facebook groups and a web site/blog by the same name as my published book. I am tweeting. I am meeting contacts on LinkedIn. Yet, STILL I am not selling.
Published on August 25, 2015
book marketing
In 2002, my book was published by (a traditional publisher). It’s a book on creative writing for teachers. I don’t think the publisher could afford marketing and I did not have time with my job at a museum. Any ideas for how to promote?
Published on August 18, 2015
book marketing
Most writers have business cards to pass out to interested readers and writers, but what about business postcards? A writer is in business, after all, not only to let others know about their latest book but to sell it as well. Investing your money in postcards becomes valuable the minute you hand one to a potential reader …
Published on August 12, 2015
book marketing
My friend (who is a marketing major) and I are trying to organize a book signing. We are considering various things to make more sales. However, to do that, she said Barnes and Noble told us that the book has to be sold in that store in order for them to host my signing …
Published on June 10, 2015
book marketing, self-publishing, traditional publishing, writing career advice
It happened again today. An author sent me a note, apologizing for taking so long to edit her book. She stopped the editing process a few weeks ago in order to concentrate on promoting her book…her UNFINISHED book.
