“What sells best? Paperbacks, hardcovers, or ebooks?”

“What sells best? Paperbacks, hardcovers, or ebooks?”

Q –

“What sells better in stores? Paperbacks or hardcovers? And, do those sell better than ebooks?”

– Linda


A –

There have been numerous reports and studies over the past few years that have shown a decline in ebook sales, and a resurgence in print sales. And, of those print sales, paperbacks always outsell hardcovers as a whole. Why? Because they’re far cheaper. While traditional publishers of best selling authors always offer only a hardcover when a book first hits the market (for the profit margin), most books by their midlist and new/unknown authors are usually only released in paperback.

Most people don’t own a dedicated ebook reading device and many of the older devices are sitting in drawers gathering dust. While ebooks can be easily read on most cell phones, tablets, and laptops, most people still prefer print books. And, again, the majority of those prefer paperbacks because they’re cheaper than hardcovers (including myself).

On the flip side, people who prefer ebooks tend to buy LOTS of ebooks because they are so inexpensive. For this reason, at BookLocker.com, we recommend authors always offer a paperback AND ebook option for their readers. By meeting the wants and needs of both types of readers, you’ll increase your book sales AND fan base! 🙂

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3 Responses to "“What sells best? Paperbacks, hardcovers, or ebooks?”"

  1. Pingback: Readers’ Letters and Comments – 09/13/18 | WritersWeekly.com

  2. lgwriter@telus.net  September 11, 2018 at 11:17 am

    My system has Acrobat Reader DC as part of the programme — I didn’t realize it’s a big deal you can buy. But then I don’t like to read e-books as I like to cuddle up with it, fall asleep, wake up with it in my hands (what an awesome wake up call!). With e-books, I read three pages and never touch it again. I downloaded a $40 book like that and finally deleted it unread.

    So that makes me a book-ie?

  3. wlj_1998@yahoo.com  September 6, 2018 at 11:02 pm

    I must admit, I am surprised at the amount of interest I am seeing in the ebook, in general.
    When we (finally) released ebooks for the other two stories in the Highlander Imagine series, we started seeing spikes in sales, especially for the first book in the series (now several years old).

    Today, people are using their phones to read ebooks to read inexpensive ebooks, more so than on a laptop or notepad.

    Interestingly enough in all of this — when the TV was first invented, the screen wasn’t much larger than today’s cell phone. For decades, people clamored for ‘bigger’ TV screens until we now have massive plasma screens. And yet, with all of that ‘bigger is better’ technology, what do people strain their eyes on the most today? They read and watch TV on their cell phones.
    Go figure!