Published on April 21, 2016
book marketing

Have you ever been to a business conference or workshop and received a bag of goodies as you walked in the door? Have you ever won a door prize at one of these conferences or workshops? Wouldn’t it be great to be able to market your book to people attending a conference that complements your books topic…even if you’re not there?
Published on April 15, 2016
book marketing, promotional pitfalls

I found a $500 online class that teaches authors how to market their books to libraries. Is this something I should consider?
Published on April 15, 2016
book marketing

Any author can understand what a bookstore owner or buyer looks for when evaluating new titles. Here are 7 tips for asking an indie bookstore to carry your book.
Published on April 1, 2016
authorhouse, book marketing, promotional pitfalls

At the last book fair I attended, there were countless lonely authors sitting behind tables, offering to autograph their books…
Published on March 25, 2016
book marketing

Poet Don Marquis once divided the world into two types of people: those who could tell you they had just bought a package of paper napkins and make you “thrill and vibrate with the intelligence” and those who could share the secrets of the universe and yet “fail to impress you with any sense of the importance of the news.”
Published on March 17, 2016
book marketing, book signing advice, promoting your writing, self-publishing

Being self-published, and trying to see your creation become successful, can be a daunting task – especially if you have no one to counsel you. I’ve written several books and have close to a hundred book signings under my belt. The result is a traditional publisher signed me to a multi-book contract, and these books are carried by Barnes and Noble and several other chains now. In addition, my first book is now under consideration by a film company. That’s the good news.
Published on March 3, 2016
book marketing

How many of these reviewers will deal with indie authors? Should I pay reviewers for their services?
Published on March 3, 2016
amazon, book marketing, self-publishing

Last week, on a publisher’s list, someone wrote in asking about NovelRank.com. He wanted to know if their numbers only came from Amazon, or if they counted third party sellers as well. He said NovelRank was reporting more sales than his printer. That was not at all surprising!
Published on February 25, 2016
book marketing, book signing advice

It happened again this week. And, unfortunately, it happens ALL the time. Conference organizers/coordinators and their employees (and even bookstores!) drop the ball. After hiring you (or charging you!) to appear at their event, and after promising to order dozens or even hundreds of your books for their attendees, they fail to do so. The author, after making plans to attend, to present, or just to sell, and perhaps even after buying a plane ticket, and reserving a rental car and hotel room, is stuck at a table (or in front of a podium) with no books for their eager, book-buying audience.
Published on February 4, 2016
book marketing

Would I approach a Barnes and Noble with a consignment agreement or there’s too much red tape for that?