Published on March 18, 2015
book marketing
What is your opinion of the (name removed) organization and their bestseller program. The fee is $20 and they will purchase (a few) copies for reviewers to evaluate my book and potentially increase my sales dramatically. I would like your opinion. I would have to provide a copy of my book for them to utilize and have an opportunity for someone to win a free copy.
Published on February 4, 2015
book marketing, self-publishing
On occasion, we hear from authors who are accusing their distributor of theft because their Amazon.com or BarnesandNoble.com “ranking” moved…but their actual sales numbers did not. Several years ago, one author claimed she was owed millions because her Amazon ranking was…in the millions. As you’ve probably guessed, this is a common problem. New authors often try to use bookstore rankings to estimate their sales and that doesn’t always work…especially if those authors don’t understand how the rankings are calculated…
Published on December 19, 2014
book marketing, writing career advice
Every author needs an audience, and there’s no reason why you can’t start building one right now in your own backyard. What follows are five easy steps to get you started…
Published on October 30, 2014
book marketing, social media
Unless you’ve been living under a rock since 2006, then you probably already have a Twitter account. But, are you using it to its full potential? It’s a sad fact that most writers don’t. There is slightly more to it than keeping track of what people you’ve never met are having for breakfast. When used […]
Published on July 16, 2014
book marketing, promotional pitfalls
You’re depressed. You’re confused. You’re thinking about giving up writing altogether. Why? Because the only people who have bought your book are your mom and your Aunt Bertha. With more than a million books published each year now (most of those self-published), there is lots of competition. However, many authors earn enough in book sales to feed their families. How do they do it?
Some of this may be hard to hear (I mean read) but, if you clicked on this article, you’re obviously seeking the truth. So, here it is…
Published on February 12, 2014
book marketing
After I started publishing content online, I got emails from visitors telling me how much they liked my websites. I smiled, sometimes responded, and hit “delete.” Later, subscribers to my email newsletters sent complimentary comments as well. I smiled, sometimes responded, and hit “delete.” It was almost two years, after I started putting websites and e-books together, before I realized I should save these testimonials. I then added the appropriate language to the “terms of use” pages on my sites, allowing me to use a few lines from any email received, and I set up files to sort the e-mails worth saving. From that point on, I carefully saved hundreds of testimonials, and even used a few once in a while.
Published on June 12, 2013
book marketing, diversify your writing income, promoting your writing, writing career advice, writing tips
As the owner of WritersWeekly.com and BookLocker.com, writers and authors frequently add me to email notifications they send out when they update their website or blog. I’m happy to receive these and I often find interesting and intriguing tidbits in these individuals’ posts. Unfortunately, some of them have great blog posts or website articles but very boring email notifications so nobody opens them…
Published on April 17, 2013
book marketing
The confusing thing for me about Facebook ‘likes’ is that Forbes prefers us to encourage ‘friends’, which can be done with my personal FB page. I created a writer page (a business one), but it just feels redundant….so I’m still not sure what the importance of it is.
Published on March 27, 2013
book marketing, promotional pitfalls
It seems to me there is a fine line between a press release and a promotional item. Wouldn’t you say that a press release is generally promoting something? Maybe the definition of “promoting” is the key.
Can I send press releases to anyone or only to journalists?
Published on January 30, 2013
book marketing, promotional pitfalls
Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing they’re a hot commodity when, really, they’re not. In the online world it’s known as black hat SEO. It’s the process of artificially inflating web visibility either for social media accounts, websites, or blogs using unethical techniques. Now granted, places like Amazon or Facebook won’t throw you in the slammer. They will, however, ban your account…