book marketing

Creating A Promotion Target List By Diane Craver

Creating A Promotion Target List By Diane Craver

Are you looking for new places to give promotion information on your latest release? I have several that I found helpful for press releases, promotional materials (bookmarks, pens, brochures with book excerpts, and other items), and media kits.

Promoting Your Book to Schools! By C. Hope Clark

Promoting Your Book to Schools! By C. Hope Clark

When most writers think of school book sales, they envision elementary students clustered around a book fair in the library. While children’s authors can capitalize on that setting, schools consist of more than munchkins seeking pop-up books.
Educational facilities range from kindergartens to high schools, technical colleges to universities, trade schools to adult education venues. Seas of students equate to captured audiences of potential buyers. Teachers buy a lot, too.

Your Book Promotion Plan: One Size Does Not Fit All By Patricia Fry

Your Book Promotion Plan: One Size Does Not Fit All By Patricia Fry

As you enter into the world of publishing, you may ask experienced authors, “How do you promote a book?” or “What’s the best way to promote a book?” When someone asks me that question, I typically answer, “It depends on the book and it depends on you.” Anyone who responds differently could be leading you astray.

Press Releases Are Boring – News is Not By Angela Hoy

Press Releases Are Boring – News is Not By Angela Hoy

Just about every journalist and periodical editor has received countless press releases by email, fax and mail. While at WritersWeekly.com we don’t publish press releases, and never have, we are still inundated with them on a daily basis for everything ranging from publishing services to insurance for the self-employed. But, we get far more “new book release” press releases than anything else. And, let me tell you, even though I’m an avid book reader and buy several books each month, it is very rare that I receive a new book press release that keeps me interested past the first sentence.

Stop Writing and Start Establishing Your Promotional Credibility By Patricia L. Fry

Stop Writing and Start Establishing Your Promotional Credibility By Patricia L. Fry

Let’s say that you followed the advice of several publishing professionals and prepared a complete book proposal. Good for you! It’s clear to anyone reading your proposal that you have a handle on your target audience. You did a good job of showing that there is a need for your proposed book. Your synopsis and chapter outline are superbly written. And your promotional plan is impressive, indeed, except for one thing. It’s fake, counterfeit, phony, bogus.

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