Articles About Common Author Marketing Pitfalls

Has Your Book Been Displayed At A Large Book Fair? How Many Copies Did You Sell?

At BookLocker, we don't upsell authors on worthless marketing products and services. Unfortunately, almost all of our competitors do. If ...
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How Can I Convince Bookstores To Host A Signing For My New Book?

Hello. I am currently in the process of self publishing and soon I want to have a book signing. I ...
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Should I Send Paperbacks or Hardcovers to Book Reviewers?

My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they ...
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Paying for Press Releases = Throwing Your Money Away?

Hi Angela! I have a children's book ready to publish. Do you offer press releases and, if so, what is ...
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BookScan vs. NovelRank vs. Others – Where Can I Find Real-time Sales Data For My Book?! By Angela Hoy

An author recently sent in the following when asking about his book sales: "I know I had sales in August ...
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29 Reasons Your Books Aren’t Selling By Angela Hoy

You're depressed. You're confused. You're thinking about giving up writing altogether. Why? Because the only people who have bought your ...
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Cartoon Curse Word Characters: When Your Computer Ruins Your Online Marketing Activities By Richard Hoy

Have you ever submitted text to be posted online, and later discovered odd characters in the place of punctuation? For ...
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Is Your Book Difficult to Find on Amazon? This Might Be Why. By Richard Hoy

Have you recently published a book, but can't find it by searching for the title on Amazon.com? Amazon, for obvious ...
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Should I Forego My Own Website And Use Only Facebook For Promotion? No!

Hi Ang, I'm reading your and Richard's outstanding book, 90+ DAYS OF PROMOTING YOUR BOOK ONLINE. In your book, you ...
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Avoid Getting the Domain You Want Taken Out From Under You! – Richard Hoy

Excerpted from 90 DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan If you've ever searched for a ...
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Is Sending a Press Release to Regular Folks Spam? YES!

It seems to me there is a fine line between a press release and a promotional item. Wouldn't you say ...
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BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing ...
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Having a “Typo Contest” is a HORRIBLE Idea!

An author told me the other day he found a typo in his proof, adding "I'll probably leave it and ...
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Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Last year at this time, we published: Does that "Fictitious" Business Name in Your Novel Already Belong to Somebody Else? ...
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