Articles About Common Author Marketing Pitfalls

“Have you heard of this publishing company that called me? Are they any good?”

Q - Angela, I received a voicemail from a (name removed), group researcher in the (name removed) company's marketing group, ...
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7 Simple Mistakes That Will Stagnate Your Book Sales (And How to Avoid Them)‍ – by William Opar

If you've been selling books online for some time now, then you must have noticed that things are changing rapidly ...
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How To Write a Killer Newsletter To Help You Sell More Books – by Verity Partington

Social media has become an essential tool when it comes to marketing what we write. After all, just over half ...
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Should authors send free books to school superintendents for future bulk sales?

Q - Hi Angela, I've just ordered 150 copies of (my book). My plan is to start sending out copies ...
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The Top 5 Best Selling Book Genres Every Author Should Know – by William Opar

Reading is an exciting pastime for adults and children alike. The book market continues to thrive, with book lovers buying ...
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4 Reasons to Hire a Publicist to Promote Your Book(s)! – by Jennifer Brown Banks

Millions of Americans undertake D.I.Y. projects each year in an effort to save money. And, they shouldn’t. I am one ...
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Sure-fire Ways to Succeed When Promoting Your Writing or Books on Instagram – by Ruby Immaculate

Digital marketing is one of the less expensive marketing techniques to enhance business revenue. Successful brand equity relies on communication ...
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It Happened AGAIN! When Friends Lie to Authors About Buying Their Books…

An author contacted me this week saying a friend had purchased his book, and that the sale wasn't credited to ...
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5 Unique Ways to Maximize your Book Sales This Year – by William Opar

Today, book sales remain an essential goal for every author. But, with so many options available to sell your book ...
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Can Facebook Reject Your Ad for Any Reason? Or, No Reason??

At BookLocker, we were honored when former White House Usher Christopher B. Emery contacted us to publish his book, WHITE ...
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Authors, Don’t Be An Idiot Like Me! – by Christopher Emery

I have two great books published by Booklocker.  The first one, White House Usher: Stories from the Inside, came out ...
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10 Secret Reasons Why That Publisher Rejected Your Book (That He/She Will Never Tell You About)

You may think you have the next best seller sitting on your laptop. However, if your behavior gets in the ...
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“If I have a book series, do you advise publishing all the books at once?”

Q - I already finished my book series. Should I publish them all at once, or one at a time? ...
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SELL MORE BOOKS! Virtual Book Tours Are Now More Accepted Than Ever – by Jennifer Brown Banks

It looks like Covid is going to be around for awhile. Living in the age of a Pandemic has been ...
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6 Things You Must AVOID When Marketing Your Book – by Amanda Steel

There is so much advice available on how to market your book. However, here are some things you should definitely ...
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Should You Update Your Old Book, Or Write a New One?

An author wrote in this week, asking if I thought updating her book would give a boost to her sales ...
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Author Events 101: How to Profit from Promotion – by Sharon Woodhouse

What is an author event? Any situation in which you’re using your status as an author to increase visibility for ...
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Why Nobody Reads Press Releases Anymore

Q - Angela, I was recently published by a local magazine. I'm thinking about hiring a press release service to ...
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If You’re Not Going to Promote Your Book, Why Did You Even WRITE It?

A few weeks ago, an author (who I will call Anna Banana) complained about low book sales. I did some ...
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“Online/Virtual Book Fair?” Don’t Bother….

I was spammed this week by an organization that hosts book fairs. Of course, it's all online again this year ...
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