Press Releases Are Boring – News is Not By Angela Hoy
Just about every journalist and periodical editor has received countless press releases by email, fax and mail. While at WritersWeekly.com we don't publish press releases, and never have, we are still inundated with them on a daily basis for everything ranging from publishing services to insurance for the self-employed. But, we get far more "new book release" press releases than anything else. And, let me tell you, even though I'm an avid book reader and buy several books each month, it is very rare that I receive a new book press release that keeps me interested past the first sentence. …