Marketing to Bookstores – A Waste of Time? By Angela Hoy

Published on October 20, 2004

I'm often asked how new authors, both self- and traditionally-published, can get their book into bookstores. Traditional publishers often don't get the majority of their new titles on bookstore shelves. There are just far too many books on the market for bookstores to carry all published titles on their shelves. Sadly, many authors think that getting a traditional contract means their book will be in almost every bookstore in the country. That's just not the case. Authors who successfully manage to get their books on a few bookstores shelves are primarily targeting local bookstores which are often happy to help a local author. …