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Angela’s Desk

Check Your Book’s Reviews on a Regular Basis! By Angela Hoy

Published on August 17, 2005

Check Your Book’s Reviews on a Regular Basis! By Angela Hoy

In April, 2002, we published Tax Planning Strategies for the Self Employed by A.J. Cataldo. The process went quite quickly and A.J. was very pleased with the final product. We put the book up for sale and A.J. subsequently wrote articles during the tax season for our WritersWeekly.com readers. So, we were stunned on Saturday when a reader notified us that, on the book's Amazon.com page, there was a scathing review about the quality of the book, written by the author himself...but dated six months prior to the publication date. Huh?! …

Response to Amazon.com Best Seller Program / John Kremer Series of Articles

Published on August 10, 2005

After we ran last week's article, we received a record number of letters from readers... …

Amazon.com Best Seller? Ha! – Part II

Published on August 3, 2005

Ah, but what a kettle of controversy we stirred up with last week's article. In case you missed it, we came out publicly against those so-called "Amazon.com Best Seller" programs, which are very good at taking money from hopeful authors while teaching them how to manipulate the Amazon.com best seller database, thus giving the false impression that their book is any good and is selling in great numbers. Basically, these programs teach you how to get a bunch of people to buy your book on the same day, around the same time, making your book, albeit for just a few minutes or hours, an Amazon.com Best Seller in a certain category. You then get to say your book is an "Amazon.com Best Seller." …

Amazon.com Best Seller? Ha!

Published on July 27, 2005

I received the following inquiry from a reader two weeks ago. Angela, I saw an ad in a well-known zine that offered a "free telephone seminar" about "how any author can become an Amazon.com bestseller." What are your thoughts on their message? C. …

Why This Non-AOL’er Detests AOL By Angela Hoy

Published on July 20, 2005

Late last week, when downloading my mail, I was surprised to see a ton of returned email bouncing back to my in-box. At first glance, I thought somebody had spoofed our address to send out sp*m. On second glance, I realized that every email I'd sent to AOL users in the prior several days had been returned to our servers, in one fell swoop. I was stumped …

Answer Critics Before The Criticism Begins By Angela Hoy

Published on July 13, 2005

If you feel something in your book may stir controversy, or bring critics out of the woodwork, don't let your future critics get in the first word. Protect yourself and your reputation ahead of time by addressing your critics before the criticism begins. …

Opt-In Email Lists – A REALLY Bad Marketing Idea By Richard and Angela Hoy

Published on July 6, 2005

The following question arrived in our email box last week: What is your take on e-mail 'Opt-In Advertising?" I recently received an email solicitation from a large company, in which such advertising was touted as a good marketing tool, because it supposedly involves an audience that has agreed to receive ads (a concept that I find remarkable--I'd never agree to such a thing). Do you have any knowledge of such stuff and, if so, what is your perception of its potential value? …

Follow-up on Selling Advertising Space in Books

Published on June 15, 2005

Last week, I published an article on selling advertising space in books. Unfortunately, only one reader responded to my call for individuals' experiences with this type of revenue stream. But, I liked her story so much that I bought it to run in this week's issue. To read how one author has successfully sold ad space in her books, see this week's Freelance Success Story. …

Selling Advertising Space In Your Books By Angela Hoy

Published on June 8, 2005

Selling Advertising Space In Your Books By Angela Hoy

This article may reprinted/redistributed freely as long as the entire article and bio are included. Don't you wish companies would offer you money to include an ad about them in your next book? Most of us would love such an infusion to our writing income. A question about this coveted practice arrived in my in-box just this week. …

Do You Own the Copyrights to Your Published Interviews? By Angela Hoy

Published on June 1, 2005

I received an email this week from Michael Powers, author of Heart Touchers: Life Changing Stories of Faith, Love, and Laughter. Michael had found one of his book's chapters published on a website. The website had removed his name from the piece and had even added three paragraphs to the end of what was now a published "article." …

They Should Really Give People a License Before They… By Angela Hoy

Published on May 18, 2005

They Should Really Give People a License Before They… By Angela Hoy

Last week, I was alerted by a Booklocker.com author who found a fr*e copy of his book on the Internet. It was posted on the foreign website of a CPA. I started composing a letter to the CPA, telling him he was violating copyright laws, etc. In the process, I started hunting around on his website for his contact information. And, hoo boy, did I find that and more! I found not only the copyrighted book, but also his workout schedule, a list of debts he owed to his girlfriend, music lyrics and what appeared to be actual music files, a bunch of tax forms, his resume, other meaningless stuff and, you're not going to believe this one, a copy of his actual personal income tax return... …

Writing For Others – What to Charge? By Angela Hoy

Published on May 4, 2005

Writing For Others – What to Charge? By Angela Hoy

When someone hires you to do a special writing job, they give you the assignment and you do the job. Sounds pretty simple, right? Well, not really. Here are examples of complaints I've received over the years... …

Troublesome Interviewees By Angela Hoy

Published on April 20, 2005

I was contacted this week by a writer who was stuck in between an editor and her interview subject. She wrote an article, on spec, for a magazine. The editor sent a friendly note back, rejecting the article because its focus was too local. The magazine has a statewide readership. The writer graciously thanked the editor for his time and asked him to contact her if he ever needed her services. He agreed. The writer then reported to her interview subject (one of her instructors) that the article was rejected and why. The interview subject got very upset and demanded the writer contact the editor for more information about the "real reason" the article was rejected. …

How to Test Your Publisher’s Sales Reports By Angela Hoy

Published on April 13, 2005

Last week, we heard from yet another author (I'll call him Author Al) who is accusing his distributor of theft because his Amazon.com and BarnesandNoble.com rankings moved. A few years ago, another author claimed she was owed millions because her Amazon ranking was...in the millions. As you've probably guessed, this is a common problem. New authors often try to use bookstore rankings to estimate their sales. …

More Writers Reporting Success Collecting From Deadbeats

Published on April 6, 2005

A few weeks ago, I posted an article that contains a sample, no-nonsense letter for writers to send to deadbeat editors. I'm happy to say that, for those who have reported using the letter, almost 100% have subsequently reported being paid (and paid quickly!) as a direct result of using that letter. …

Monitoring a Forum Can Take Its Toll By Angela Hoy

Published on March 23, 2005

I am a firm believer in Internet forums and discussion lists, which are public places where people can easily and instantly post their opinions, complaints and more online. Unfortunately, not everybody with a computer was taught manners by their parents and there are more people than I ever realized in this world who are crooks... …

Make A Soldier Smile

Published on March 9, 2005

This article may be reprinted/republished freely. Please share this information with others. Imagine this. You stumble upon a letter from a young man who could very well be your brother, your son, or even your neighbor. He is a marine and is stationed in the desert in Iraq. He has red hair...and a horrible sunburn. He desperately needs sunscreen and, while he can receive mail every week or so, he doesn't have access to a store. What would you do? Then you find a note from a female soldier stationed in Afghanistan who has no family. While other soldiers in her area get letters and packages daily, she has never received anything. She doesn't want food, clothes or toiletries. She just wants a pen pal or two. What would you do? Still another soldier wants to know if people from home can send him a couple of bags of candy or some inexpensive school supplies, like crayons and paper. He hands these items out to local Iraqi children to see them smile, but he's starting to run out... …

Another Possible Scam Targeting Writers By Angela Hoy

Published on March 2, 2005

We were recently approached by a firm wanting us to post a "job ad" for them. The ad involved hiring writers to email pre-written articles. These "articles" were promotional and the emails would be unsolicited, meaning the writers were being hired to spam others. …

Don’t Spew Venom At Editors After Rejection By Angela Hoy

Published on February 23, 2005

After I ran last week's article, Don't Argue With Editors After Rejection, I received an irate email from a woman whose article was recently rejected. (Contrary to our guidelines, she'd submitted an unsolicited piece without querying first.) She called my writing "a sham of an article." …

Don’t Argue With Editors After Rejection By Angela Hoy

Published on February 16, 2005

I'd like to share some advice on how not to ruin your chances of writing for a publication... …

Getting Suspicious Book Returns?

Published on January 19, 2005

Beware of Companies that Guarantee to Get Your Book on Bookstore Shelves by Angela Hoy We've seen lots of marketing ploys and blatant sp*m from so-called PR and book marketing firms that say they guarantee to get your book on bookstore shelves. Authors should be very, very wary of these claims. In most cases, the author will pay much more to the "PR" or "marketing" firm than they'll ever get back in book sales. And, they just might end up with a pile of returns from the bookstores... …

Deadbeat Editor Giving You The Run-Around?

Published on January 12, 2005

Does an editor or publisher owe you money? Are they giving you numerous excuses and even claiming to have already mailed the check? Here's what you should do... …

How To Get Banned From The WritersWeekly Forum

Published on January 5, 2005

Over the past few weeks, we've banned a record number of users from our forum. Some people think they're clever when they create more than one identity and try to make it appear that multiple people have a complaint about company or when they complement their own posts with other like posts from "other" users. What these not-too-smart-people don't realize is how easy it is for us to figure out when this is happening! …

More Loving and Inexpensive Holiday Gifts By Angela Hoy

Published on December 15, 2004

Each year, I share an idea or two for homemade gifts that creative folks (writers!) can make for loved ones for the holidays. Last week I shared two new ideas, I shared two new ideas, including how to make a quilted felt house and how to create photo ornaments. Here's a new idea for this week. Iron-on Photo Dolls... …

Loving and Inexpensive Holiday Gifts By Angela Hoy

Published on December 8, 2004

Loving and Inexpensive Holiday Gifts By Angela Hoy Each year, I share an idea or two for inexpensive homemade gifts that creative folks (writers!) can make for loved ones for the holidays. Last year's article brought in lots of great as from readers! You can see links to those at the end of this article. In today's article, see how to turn photos of your children, pets, or even yourself into Photo Ornaments using cute, miniature scrapbooking supplies. The article includes a photo! Also, read how to turn the image in a photo into a small, framed felt quilt... …

Blurring the Line Between “Writer” and “Expert”

Published on December 1, 2004

This week I'm happy to share a letter I received recently from someone seeking slave labor, along with my response. Enjoy! …

Is the Culprit Your Sp*m Filter…or Your Spouse?

Published on November 10, 2004

Is the Culprit Your Sp*m Filter…or Your Spouse?

We received an interesting email last week that brought to light a possible scenario that could have been very bad for us...and completely NOT our fault. …

World’s Worst Customer By Angela Hoy

Published on October 27, 2004

Every business owner, even freelance writers, occasionally comes into contact with a customer whose rage and unethical behavior let you know that the term "the customer is always right" is sometimes wrong. …

Marketing to Bookstores – A Waste of Time? By Angela Hoy

Published on October 20, 2004

I'm often asked how new authors, both self- and traditionally-published, can get their book into bookstores. Traditional publishers often don't get the majority of their new titles on bookstore shelves. There are just far too many books on the market for bookstores to carry all published titles on their shelves. Sadly, many authors think that getting a traditional contract means their book will be in almost every bookstore in the country. That's just not the case. Authors who successfully manage to get their books on a few bookstores shelves are primarily targeting local bookstores which are often happy to help a local author. …

“Will You Write My Life Story?!” By Angela Hoy

Published on October 13, 2004

“Will You Write My Life Story?!” By Angela Hoy

Never let yourself be victimized by someone else's promises of fame... …

10 Ways to Respond to Non-Paying Pubs’ Excuses By Angela Hoy

Published on September 29, 2004

The next time you see someone seeking writers for no pay, don't hesitate to respond to their lame excuses for non-payment! …

Book Sales Down? Don’t Give Up!

Published on September 22, 2004

I used to think I had seasonal book selling fluctuations all figured out. November and December were always pretty busy because of the holidays. Things would drop off in January and February. Revenues would pick up in the Spring, but drop off in July and August when people were on vacation. They'd pick back up again in September because school would be back in session and people would be getting back to business, and so on. Major news items like 9-11, the start of the Iraq war, and even the recent hurricanes affected us, but in a very minor way and for only a day or so. But, this summer, all my theories were proven wrong. …

When Writers are Jerks

Published on September 15, 2004

When Writers are Jerks

I was pretty disturbed to receive the following email last week... …

Watch Out For This Scam Targeting Writers!

Published on September 8, 2004

How often have you seen this statement? "All submissions become the property of XYZ Company?" What if you saw that while you were applying for a freelance (or full-time) writing job? If you do, be very wary. …

What You Should Include in a Book Proposal

Published on September 1, 2004

In response to last week's article, 10 Things You Should NOT Say When Submitting Your Book for Consideration, one reader wrote asking for a list of 10 thing you SHOULD include in a book proposal. I called on our trusty friend and book marketing expert, MJ Rose, who generously offered to pen an article on this topic for us to run this week. Please see this week's Feature Article. …

10 Things NOT to Say in Your Book Proposal

Published on August 25, 2004

At Booklocker.com, we receive several book manuscripts each week from authors wanting to get their books into print. While we're not a traditional publisher, we are concerned about offering a high-quality inventory. Therefore, we publish less than 5% of incoming submissions. After another agonizing week of seeing the same mistakes by authors made time and again, I thought we'd try to help those of you who are sending your manuscripts to publishers, traditional and other. Perhaps we can help you avoid one of these common mistakes (and give you a smile at the same time!). …

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Trivia Question!

WritersWeekly Trivia Question for 08/05/2022

August 5, 2022 5:27 pm

According to Angela in last week’s issue of WritersWeekly, what happened AGAIN?! ***Please answer the trivia question using our contact form HERE. Do not post your answer in the comments section below.  You must be a WritersWeekly.com subscriber to participate in the weekly contests. Subscribe today. It’s free! NOTE: ONLY ONE WINNER PER HOUSEHOLD PER CALENDAR QUARTER, PLEASE. THIS WEEK’S PRIZE: A free print or ebook of your choice from Booklocker.com!           Read more →

 

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How Many Copies Of Your Book Would You Have To Sell In Order To Break Even?




POD Secrets Revealed!

SELF-PUBLISHING IN 2021? – How Many Book Sales Needed to Recoup Your Investment?

UPDATED: 03/04/2021 EDITOR’S NOTE: Please also see the Self-Publishing Price Comparison HERE. Considering self-publishing? Are you wondering how many books you will need to sell to recoup your investment? LISTED IN ORDER …
Read More

POD SECRETS REVEALED: Book Contests for a Publisher’s Authors? Pppfffttt!!! By Angela Hoy

Playing on an author’s vanity is one of the most common marketing ploys used in the publishing services industry. From promises of wealth and fame to ridiculous “your book can …
Read More

POD SECRETS REVEALED: “Free Publishing Guides” Are Used To Harvest Your Email Address, Phone Number, And More!

When I see the words “free publishing guide,” I think somebody is going to send me a free ebook that is an actual, factual, non-biased guide about the publishing industry, …
Read More

RIDICULOUS RED TAPE!! When POD Publishers Charge WAY Too Much to Make Changes, and Take WAY Too Long to Make Them! by Angela Hoy

We often hear from authors who are upset with their current POD Publisher. One in particular is currently moving his AuthorHouse book to BookLocker, which is never a surprise. We …
Read More

POD SECRETS REVEALED! – “100% Royalties?!” Don’t Be Fooled! By Angela Hoy

What are royalties? According to the I.R.S.: “Royalties from copyrights on literary, musical, or artistic works, and similar property, or from patents on inventions, are amounts paid to you for …
Read More

P.O.D. SECRETS REVEALED: “Free” P.O.D. Services Can Be Very Expensive!

PRICES WERE UPDATED IN THIS ARTICLE ON 7/13/17 NOTE: BookLocker.com offers a D.I.Y. option that costs $78. That includes the cost of the print proof (the first printed, bound copy …
Read More

P.O.D. SECRETS REVEALED: Ridiculous Contract Clauses!

This week, we’re going to show you why reading contracts is imperative when considering a P.O.D. publisher. Did you know… 1. AUTHORHOUSE OWNS YOUR PRODUCTION FILES…AND SO DOES ALMOST EVERYBODY …
Read More

Paying Markets For Writers, Photographers, and Artists

NEED WRITERS, BLOGGERS, EDITORS, AUTHORS, OR OTHER CREATIVE FOLKS?? We’ll post your ad on WritersWeekly FOR FREE. Please complete THIS FORM.

  • If You Want Your Book Published in Time for Christmas Sales, You Need to Act Now! It’s Easy!! Here’s How!!! – by Angela Hoy

    August 3, 2022 11:57 am

    By: Brian Whiddon - Managing Editor

    One response

    The back to school/fall-is-coming advertisements spur authors to want to get their new books on the market ASAP to take advantage of the impending holiday shopping season. I'm currently being reminded that I will be getting little sleep from now until Christmas week... Read more →

    When the back-to-school commercials start in July of each year, I feel a twinge of anxiety deep down in my gut. When the newspaper and television news shows run footage of children getting on school buses for the first day of school here (which is happening now), my heart starts to pound a bit. When September 1st arrives, I’m sweating and in fast-forward mode. At each of these pivotal moments, I’m reminded that I will be getting very little sleep from now until Christmas week. Yes, around 17 weeks of puffy eyes and sore fingertips, but also the excitement and satisfaction of helping so many authors launch their new “babies” into the world! And, I LOVE every minute of it! (Well, except for the sleep-deprivation part…)

    Why? Because the back to school/fall-is-coming advertisements seem to spur authors to want to get their new books on the market ASAP to take advantage of the impending holiday shopping season.

    I, myself, do a lot of my Christmas shopping in October. I always buy books as gifts, of course, but books that are not yet on the market aren’t going to end up in my shopping cart (electronic or otherwise). I’m exceptionally organized (I must be in order to run a successful business while homeschooling). My mother is also very organized and she’s the one who taught me to get the holiday shopping finished early. Why wait until the last minute, and have a super-stressful holiday, when you can get it all finished long before Thanksgiving? Don’t even get me started on Black Friday. By then, I’m usually done with my shopping and I spend Black Fridays lounging around, watching Christmas movies, and gorging myself with leftover turkey sandwiches.

    But, let’s get back to the frantic, hysteria-inducing, stomach-flopping topic at hand. At BookLocker.com, in August and September, we are INUNDATED with new manuscripts by authors who want their book published in time for the Christmas shopping season. We usually get a book to market within a month and we’re able to do that during the fall publishing rush as well.

    Yes, between the day an authors signs up at BookLocker, until the day when their book is up for sale, appearing on Amazon.com, BarnesandNoble.com, BooksAMillion.com, Powells.com, BookLocker.com, and numerous other online stores across the globe (and even in the databases of brick and mortar bookstores), usually only one month has passed – sometimes less if the author has responded quickly to all of our correspondence!

    It’s an intimidating process for brand new authors, but not for us! This is what we do all day, every day. 🙂 The process is a breeze for us. We quickly and kindly guide the author through the steps, patiently answering any questions they may have along the way, and making the process as simple as possible for them. Over the years, we have helped thousands of authors launch their titles, quickly and with professionalism, quality, and kindness, and for a lower price than the “other guys.” At BookLocker.com, we break even on setup fees, and earn our profits on book sales.

    If your manuscript is ready, or is almost ready, and if you want to take advantage of the 2022 Christmas shopping season, please, please, please CONTACT US ASAP! If your manuscript isn’t quite finished, that’s okay. We’ll be happy to take a look at the current draft.

    While we don’t charge extra for one-month publication, you can save yourself (and us!) a lot of stress by contacting me now so we can get you on the Fall list, and get things under way right now.

    NOTE: We also have a rush, 2-week publishing service but wouldn’t you rather save $$ and avoid stress? We would rather you do that, too! And, if we get too many rush sign-ups late in the shopping season, we may have to stop accepting those until after the holidays.

    “As close to perfection as you’re going to find in the world of ebook and POD publishing. The ebook royalties are the highest I’ve ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can’t go wrong here. Plus, they’re selective and won’t publish any manuscript just because it’s accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors’ books, but with lower POD publishing fees, please let me know.”
    – Attorney Mark Levine, author of The Fine Print of Self-Publishing

    RELATED

    • BookLocker’s Prices
    • Print on Demand Price Comparison
    • How Many Book Sales Needed to Recoup Your Investment?
    • POD SECRETS REVEALED Series
    • Is Bigger Necessarily Better? No Way Lots of Imprints and Lots of Complaints! Could You Unwittingly Crawl into Bed with Author Solutions?
    • MORE AMAZON KDP COMPLAINTS! Poor print quality, incorrect sales reporting, dismissive customer service reps, and more!
    • And, MORE Complaints About Lulu Press!
    • MORE Author Complaints About BookBaby
    • Why “Free” Publishing Services Can Quickly Go Belly Up, and How They Can Keep Screwing Authors Years Later
    • 9 Reasons NOT to Use BookBaby to Publish Your Book
    • MORE COMPLAINTS about AuthorHouse!
    • COMPLAINTS about Outskirts Press / OutskirtsPress.com
    • MORE COMPLAINTS about Fast Pencil / Infinity Publishing. And, now they have a website called Opyrus!
    • What is a Publishing Ponzi Scheme? And, How Can YOU Avoid Becoming a Victim?


    Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.

    About The Author

    AngelaPortrait72dpismall_400x400

    Angela Hoy is the publisher of WritersWeekly.com, the author of 19 books, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

    Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises.

    WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

    BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

    Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

    PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

    Angela's POD Secrets Revealed Series can be found HERE.

    Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)


    See BookLocker's publishing packages HERE.


    ANGELA ON TWITTER https://twitter.com/AngelaHoy


    BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!
    https://www.facebook.com/booklockerbooks


    ANGELA ON FACEBOOK
    https://www.facebook.com/angela.hoy.750


    ANGELA ON LINKEDIN
    https://www.linkedin.com/pub/angela-hoy/78/719/390


    Angela is the creator of the Original 24-Hour Short Story Contest!
    https://24hourshortstorycontest.com/



    Read More Of Angela's Articles HERE



    90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy

    Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.

    We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than a decade of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE!

    Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor, which makes it fun for creative folks like you!

    Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!

    How Many Copies Of Your Book Would You Have To Sell In Order To Break Even?




    Fall 2020 24 Hour Short Story Contest






    Categories: Angela's Desk

    Tags: author, Print on demand, self-publishing, traditional publishing

How Many Copies Of Your Book Would You Have To Sell In Order To Break Even?




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