Angela’s Desk

Marketing to Bookstores – A Waste of Time? By Angela Hoy

Published on October 20, 2004

I'm often asked how new authors, both self- and traditionally-published, can get their book into bookstores. Traditional publishers often don't get the majority of their new titles on bookstore shelves. There are just far too many books on the market for bookstores to carry all published titles on their shelves. Sadly, many authors think that getting a traditional contract means their book will be in almost every bookstore in the country. That's just not the case. Authors who successfully manage to get their books on a few bookstores shelves are primarily targeting local bookstores which are often happy to help a local author. …

Book Sales Down? Don’t Give Up!

Published on September 22, 2004

I used to think I had seasonal book selling fluctuations all figured out. November and December were always pretty busy because of the holidays. Things would drop off in January and February. Revenues would pick up in the Spring, but drop off in July and August when people were on vacation. They'd pick back up again in September because school would be back in session and people would be getting back to business, and so on. Major news items like 9-11, the start of the Iraq war, and even the recent hurricanes affected us, but in a very minor way and for only a day or so. But, this summer, all my theories were proven wrong. …

When Writers are Jerks

Published on September 15, 2004

When Writers are Jerks

I was pretty disturbed to receive the following email last week... …

Watch Out For This Scam Targeting Writers!

Published on September 8, 2004

How often have you seen this statement? "All submissions become the property of XYZ Company?" What if you saw that while you were applying for a freelance (or full-time) writing job? If you do, be very wary. …

10 Things NOT to Say in Your Book Proposal

Published on August 25, 2004

At Booklocker.com, we receive several book manuscripts each week from authors wanting to get their books into print. While we're not a traditional publisher, we are concerned about offering a high-quality inventory. Therefore, we publish less than 5% of incoming submissions. After another agonizing week of seeing the same mistakes by authors made time and again, I thought we'd try to help those of you who are sending your manuscripts to publishers, traditional and other. Perhaps we can help you avoid one of these common mistakes (and give you a smile at the same time!). …

Turn Your Hobby Into a How-To Book By Angela Hoy

Published on August 18, 2004

Turn Your Hobby Into a How-To Book By Angela Hoy

Last year, while perusing ebay.com for antique dolls (one of my hobbies), I stumbled upon a category of dolls I'd never seen before. They're called reborns. Reborn dolls are regular baby dolls that have been seemingly transformed into living, breathing, adorable infants that nobody can resist! …

Is Your Publisher Upselling You? By Angela Hoy

Published on August 11, 2004

When being tempted by a publisher who is trying to upsell you on marketing products and services, you should balance the cost of the service with the income you expect it to generate. And don't fool yourself. Very few of these expensive products and services are going to generate enough sales to warrant the initial expense. …

Don’t Give Your Baby (your book!) to A Naughty Publisher! By Angela Hoy

Published on July 28, 2004

I've compared prices and services at the major POD publishers and it's appalling what some people are charging for the same print run...literally! All the major POD players use the same printer! It's even more discouraging that most of them aggressively try to up-sell authors for worthless marketing products and services. Here's a checklist to help you avoid the naughty ones... …

A Family Business is Like a Marriage By Angela Hoy

Published on July 14, 2004

Before I became a business owner, I'd heard stories about mom and pop businesses that failed when mom and pop got sick of each other and got divorced. I'm often asked how Richard and I manage to stay happy while working side-by-side all day long, every day. Not only do we work side-by-side, but we work at home, so we work and live in the same space. We've abandoned the home office for the time being because it's too hot in there this time of year. So, we work in the bedroom during the day and watch TV in there together at night (with all the kids lounging around, too). Come to think of it, the only time I'm not with Richard is when one of us gets up to go to the bathroom. We even go to the grocery store together (that cabin fever sets in every few days). …

When Dumb Lawyers Take on Crooked Clients By Angela Hoy

Published on July 7, 2004

When Dumb Lawyers Take on Crooked Clients By Angela Hoy

We recently ran a warning under WritersWeekly Whispers and Warning about an individual who owed a writer money. It wasn't a huge sum, but enough to feed a small family for a month or so. Shortly after the warning ran, I started receiving a string of emails from this individual (I'll call him Deadbeat Dan). The emails were poorly written, almost illegible because of the spelling errors. I couldn't believe this person supposedly published a line of magazines. One funny thing about his emails is that he inserted a copyright statement under his letters. That made us laugh out loud. I guess he'd never heard of paraphrasing and I guess he figured we'd never be able to share his words with our readers if he copyrighted his "work." …

Don’t Fool Yourself About Poor Book Sales By Angela Hoy

Published on June 30, 2004

Don’t Fool Yourself About Poor Book Sales By Angela Hoy

Authors can come up with some pretty creative reasons to convince themselves of why they're book isn't selling. When you know as many authors as I do (more than 800) and you see the variety of successful and not-so-successful marketing techniques used today, there really are only two excuses for poor book sales...bad marketing or just a plain old bad book. …

When Bookstore Managers are JERKS

Published on June 16, 2004

Last week, I received a credit card order from a bookstore...by mail. I was curious why they'd sent it by mail instead of ordering online or by fax. But, they did. When I read the scribbles on the side of the order form, I was stunned by the insulting nature of the correspence. Without even asking for a quote on shipping, he said our price for shipping was "ridiculous" and that he "wouldn't pay more than $10" to ship UPS Ground (for 40 copies). …

Reasons NOT to Sell Your Own Book

Published on June 9, 2004

Reasons NOT to Sell Your Own Book

Is customer service devouring your writing and marketing time? At Booklocker.com, we are frequently approached by authors who are weary of all the problems they've encountered while trying to sell their books themselves. While they started out wanting to write for a living, they now find they're spending most of their time on website repairs and upgrades, customer service, troubleshooting, fulfillment, and even dealing with credit card fraud and bounced checks. …

Are You Going to Pay Me…or Scam Me?

Published on June 2, 2004

Are You Going to Pay Me…or Scam Me?

I received a disturbing email this week from a writer who was published, but not yet paid. You see, the publication was located in another country. They refused to pay her by check or money order and also refused to pay her via Paypal. How did they want to pay her? They requested her bank information so they could transfer the funds to her account... …

Your Child – Published Author

Published on May 26, 2004

With the affordability of print-on-demand (POD) publishing, there is something you can do to encourage creativity and communication with your child, while teaching your child about the publishing process and giving their self-esteem a boast as well! …

Dirty Marketing

Published on May 12, 2004

When someone boasts their book is a bestseller on Amazon.com, can you trust them? When someone brags that they've sold 10,000 copies in a month, are they being honest? When you type in a website URL and a competitors' pop-up ad appears on your computer screen, do you assume they're in business together? When someone says you're winner, are they trying to fool you into spending money? …

Writing to Help Others, Not to Make Money

Published on May 5, 2004

I am adamantly against donating your time and writing to companies that seek to profit from your efforts while not sharing cash with you. However, if you are managing the distribution of your free work and it's for a good cause (and nobody's greedily profiting from your free work), then that's an entirely different scenario. …

When Your Customer Commits Fraud

Published on April 28, 2004

Ordering something with no intention of paying for it is fraud, plain and simple. Unfortunately, there is a growing problem with this online that I want to make you aware of. The typical scenario is the customer orders a book, claims it's lousy, demands a refund, and threatens to report the author to the authorities if they don't comply. I recently received a letter from an ebook author who was the victim of one of these jerks. This week, I'm sharing her letter here along with my experience dealing with these types of criminals. …

Is That Lawyer Who’s Threatening You…Really a Lawyer?

Published on March 17, 2004

Is That Lawyer Who’s Threatening You…Really a Lawyer?

A year or so ago, I was contacted by an attorney representing a firm that is listed in the Whispers and Warnings section of WritersWeekly.com. He said he would sue us if we didn't remove the complaints about his firm from our website. His emails were quite menacing...so menacing in fact that we became suspicious. Aren't attorneys schooled in the art of subtle manipulation and vague threats? Aren't they trained to keep their cool at all times in order to prevail as the more intelligent animal in any debate? …

Don’t Miss This Great Job Board!

Published on March 10, 2004

This week, I want to bring your attention to a stellar publisher who, despite his popularity and fame, always makes times for his readers and for other publishers and editors as well. …

When Editors Get Lazy

Published on March 3, 2004

I think it's pathetic that some of the major freelance writing sites are too lazy to keep their boards clean and keep the information on their sites accurate... …

Don’t Compromise Your Happiness Or Morals For A Buck

Published on January 7, 2004

Don’t Compromise Your Happiness Or Morals For A Buck

Despite a backache and my failed attempt to rid the bathroom of that endless pile of dirty laundry, I was actually in a pretty good mood this morning. I've been pretty cranky lately, which is the end result of dealing with too many jerks (rude people online), deadbeats (those publishers appearing in our Whispers and Warnings forum), and freaks (One guy keeps threatening to show up on our doorstep if we don't remove his warning. We had to get our attorney involved because we think he's a psychopath.). One of my New Year's Resolutions is to not let people get me down. I figure if I meditate enough and practice my new form of exercise, yoga, at least once a week or so (I have a phobia about exercising in front of other people), I will be able to be a calmer, more peaceful person. However, a fax I received this morning blew my New Year's Resolution right out of the water... MORE >> …

Query Letters That Worked!

Published on November 19, 2003

Query Letters That Worked!

Every day at WritersWeekly.com, we receive emails from writers requesting advice on how to write query letters and how to improve their existing query letters. While we…

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