NEVER, EVER Buy THESE Book Promotion Products/Services. PERIOD.
Don’t even WORK with a publisher who upsells authors on these kinds of (bleep)…
bookstores
How to Design a Book Cover That Annoys Booksellers – by Gary Robson
Good covers sell. Bad covers not only don’t attract customers, but can actively annoy.
How I used “Plan B” and “Plan Z” to Sell Books During the Lockdown – by Kathryn Haueisen
With lockdowns dashing plans for my book rollout, I had to come up with new marketing strategies. Creativity can overcome adversity in difficult times.
STOP GLUTTONOUS PURCHASING PRACTICES BY BOOKSTORES! Why ALL Books Should be Non-Returnable!! By Angela Hoy
Bookstores have a long history of ordering too many books, and then returning them for credit or a refund, often damaged, bent, and/or dirty, and at the expense of the publisher (or self-published author). At other times, the books are simply destroyed (or sold to a big salvage bookstore), again, at the expense of the publisher or self-published author. Bookstores, like other retailers, should be financially responsible for their own sales forecasts. Period. I just can’t find anything in the “returns” equation where the publisher or author should be financially responsible for a bookstore’s poor estimation of sales…
Do NOT Pay Someone to Showcase Your Book at a “Virtual Book Fair!”
I received an unsolicited phone call from a senior marketing consultant at a company that displays books at book fairs. She said her company was only taking 10 books to a book fair in Europe and they chose mine…
Want Your Book Published BEFORE the Holiday Shopping Season? HURRY! Some people have ALREADY STARTED buying their gifts!
As we all know, books are a very popular holiday gift idea! Don’t you want as many people as possible to unwrap YOUR book on the morning of December 25th? What do you need to do TODAY to make that happen?
How can Amazon have Print on Demand books in stock that nobody has ordered yet?
Why would Amazon stock print-on-demand books?
AUTHORS, PLEASE DO THE MATH! How Much Does it REALLY Cost to Sell to Bookstores?
After deducting your time and expense to sell copies to a bookstore, you can be pretty far in the hole.
Should I offer credit to bookstores, libraries and others who want to purchase my book?
The answer is probably not. Here’s why, from experience.
“Special Event Signings” Sell Far More Books Than Bookstore Signings! (Or “Why Should I Order Copies Of My Own Book?”)
I received the following question from an author last week:
Why would any author buy copies of their book instead of referring people to Amazon or another store?
His email went on to say that he knows we don’t usually recommend book signings at bookstores and he was curious why an author would need copies for any reason other than a bookstore signing.