book marketing

If You Choose the Wrong PR Person, You’ll Flush Your Money Away… – by Ashley Brown

Published on June 2, 2021 author, book marketing, writing career advice

I recall an afternoon after publishing my first book. Riding the high of a book launch and some great reviews, a friend asked me if I had considered…

6 Tips From Sales Professionals That Teach Writers How to Sell Themselves – by Lindsay Woolman

Published on June 2, 2021 book marketing, promoting your writing, promotional pitfalls, writing career advice

A little sales knowledge can take a freelance writer a long way.

Post-Pandemic Positive: There are Now TWO Ways to Promote Your Book to Groups! – by Sandy Lindberg

Published on May 14, 2021 author, book marketing, diversify your writing income, promoting your writing, self-publishing, storytelling, writing career advice

How I sell my books virtually AND in person.

How to Get Social Media Influencers to Promote Your Book

Published on May 13, 2021 author, book marketing, diversify your writing income, Networking, self-publishing, social media, storytelling, traditional publishing, writing career advice

Whether you like social media influencers or not (I do not), the allure of their numbers of followers has not been ignored by marketing firms…

Invited to Speak but Don’t Know What to Say? Here are Tons of Ideas! By Laura Lee Perkins, MS

Published on April 23, 2021 book marketing, diversify your writing income, Networking, promoting your writing

For inspiration on speaking topics think about everything that you, as a writer, do best.

“Should I get rid of the paperback edition of my book since the hardcover makes more money?”

Published on April 23, 2021 author, book marketing, promotional pitfalls, self-publishing

“If I get rid of the paperback, people will buy the hardcover one instead and my profits will increase, right?”

Should You Pay to Appear on a Podcast?

Published on April 23, 2021 book marketing, diversify your writing income, Networking, promoting your writing, promotional pitfalls, storytelling, writing career advice

I was very interested in one podcast series but the narrator’s voice had a twangy tone that reminded me of a screechingly bad note on my guitar…

How to SUCCESSFULLY Use Twitter to Sell Your Book – by Jules Schulman

Published on March 25, 2021 author, book marketing, diversify your writing income, self-publishing, storytelling, traditional publishing, writing career advice

If used correctly, Twitter can be one of the best platforms for a writer to gain an audience – and increase book sales!

Should Writers/Journalists Let Facebook Host Their Websites and Newsletters? No. Here’s Why.

Published on March 18, 2021 book marketing, promotional pitfalls, self-publishing, social media, writing career advice

You can bet that the minute you post something that Facebook (or any of your readers for that matter) doesn’t like, you’re going to…

Promote Your OWN Website, Not Your Publisher’s

Published on March 7, 2021 author, author scams, book marketing, pod complaints, Print on demand, self-publishing, writing career advice, writing scams

Author Andy was so excited! His new book was finished and he’d just approved his print galley. It was time to start selling books! His publishing company put his book up for sale on their website and sent him the URL where he could send people who wanted to purchase his book.
Andy didn’t have his own website or blog, but he didn’t think that would be a problem. Unfortunately, it was, on several fronts. And, while Andy and the other authors below are fictitious, the scenarios are based on real complaints we’ve received from authors over the years. In every case, had the author had their own website or blog, he or she would have lost few, if any, sales.