Perceived Value – Pricing Your Product and Services Too Low HURTS Your Business!
Putting a price on your book, article, or writing service is always difficult. If you price yourself too high, you risk losing sales. If you price yourself too low, you not only risk losing sales to people who assume your product or service is “cheap”, but you also may become the victim of a Cocky Client. If you’ve ever had a business relationship with someone who made it clear they were your superior, you’re no doubt familiar with the Cocky Client Clause... MORE >> …
