POD SECRETS REVEALED: Is Your Book Overpriced on Amazon?

I received this email from an unhappy POD author: "I've really, really disliked Lulu, and have been very discouraged by the process. I don't think a paperback of this book should cost so much (they claimed it's necessary for the Amazon distribution). I actually haven't marketed this book at all because I'm upset by the costs. She provided me with her book's information online. It's a 390-page paperback (fiction) and it costs (are you sitting down?) more than $25! She's right. That is WAY too expensive. Why would any POD publisher want to price a book out of the market like that? I looked online and found two POD publishers that have some (not all) of their books appearing on Amazon with significant price differences compared to the list price on the publishers' own websites... …