POD SECRETS REVEALED: Shipping Costs Charged to YOUR Customers By Angela Hoy, co-owner of BookLocker

Several months ago, we ran a feature that revealed the shipping costs charged by POD publishers on author orders (large-quantity purchases).

Today, we’re comparing the shipping costs POD publishers are charging YOUR readers – the customer who drops by to order a book from the publisher at the recommendation of the author. Yes, inflated shipping costs CAN impact your sales!

This comparison was based on paperback books of 200-220 pages because these will (or should!) have low shipping fees. The shipping address provided during the research we performed was in Texas.

NOTE: Some of the books below can be ordered through BarnesandNoble.com, Amazon.com, and some other online bookstores for “free” shipping. However, your customer would need to spend more money (buy more than one book) in order to qualify. It’s often cheaper to just order the one book they came to the website to find.



BOOKLOCKER.com (co-owned by the author of this article):
208-page paperback, 6 x 9 (A View From Bed 15: A Parent’s Perspective – The Story of an Organ Transplant for Zachary Johnson)
$3.00 – Media Mail – Applies to the customer’s ENTIRE order, regardless of book size and number of books ordered.
$5.95 – Priority Mail

210-page paperback, 6 x 9 (7-Slide Solution(tm): Telling Your Business Story In 7 Slides or Less)
$3.99 – “Standard shipping” (not sure what that means)

208-page paperback, 6 x 9 (Leadership and Training for the Fight)
$4.03 Media Mail
$6.76 – UPS Ground

(AuthorHouse does not tell customers the page count of their books. We had to find the info. on another website.)

204-page paperback, 6 x 9 (Patient-Directed Dying)
$4.18 – Media Mail
$7.76 – UPS Ground

218-page paperback, 5.5 x 8.5 (A Chorus of Frogs: Fifteen Stories of Suspense and Shock)
$4.50 – “Standard Shipping” (Not sure what that is but it’s the only shipping option offered)

(NOTE: The Infinity Publishing bookstore link is the very last link on their homepage. This is NOT good for their authors!)

208-page paperback, 6 x 9 (Jessie: the story of a genteel lady in frontier Alaska)
$5.52 – Media Mail
$10.48 – Fedex Ground

(Lulu’s shopping cart is oh-so-painfully slow!)

210-page paperback, 5.5 x 8.5 (Bringing Chesty Home)
$5.60 – “Standard”
$8.10 – Priority Mail

(XLIBRIS does not provide shipping costs until AFTER the customer has submitted their credit card information. If you have to go “back” for any reason, including to change your shipping preference or even to add another book to your order, you have to start ALL over and re-enter your contact info. again.)

207-page paperback, 5.5 x 8.5 (24 Hours in Hell)
$7.70 – “Postal Surface” (Up to 14 business days)
$10.47 – UPS Ground (up to 10 business days)

The amount charged to the general public for shipping isn’t usually a question authors will ask a potential POD publisher. When considering a POD publisher, you should look at ALL the ways in which that POD publisher’s business model can negatively affect your sales.

Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.

About The Author


Angela Hoy is the publisher of WritersWeekly.com, the author of 19 books, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises.

WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.

ANGELA ON TWITTER https://twitter.com/AngelaHoy

BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!



Angela is the creator of the Original 24-Hour Short Story Contest!

Read More Of Angela's Articles HERE