It happened again this week. And, unfortunately, it happens ALL the time. Conference organizers/coordinators and their employees (and even bookstores!) drop the ball. After hiring you (or charging you!) to appear at their event, and after promising to order dozens or even hundreds of your books for their attendees, they fail to do so. The author, after making plans to attend, to present, or just to sell, and perhaps even after buying a plane ticket, and reserving a rental car and hotel room, is stuck at a table (or in front of a podium) with no books for their eager, book-buying audience.
Having just completed another very successful “book signing” in a large venue setting, I would like to offer some pointers for authors that have had limited or no success in selling their books at the various library or local artist sponsored book signing events.
Less than two years ago, I purchased an item from a vendor in a large meeting hall. This was my first personal experience with a device that would take my ability to process credit card orders anywhere WiFi is available…
Based on a survey we did several years ago, most authors who had done a book signing were disappointed with the results. Most reported selling fewer than five copies of each title, and also reported they spent far more time and money preparing for the signing than they earned in profits from book sales.
We wanted to see how things have changed so we sent out a call for information last week. Here are four of the responses…
Most authors learn the hard way that when starting out, traditional bookstore signings can be discouraging. Very quickly we are forced to find or accept more creative, even unusual venues to sell our books. When my first novel was released, I was horribly inexperienced in the world of marketing. I focused almost primarily on bookstores or festivals, scheduling twenty or more events in and around the Midwest that first year. Out of those twenty plus gigs, only two drew sales worth writing home about. Two.
You’ve achieved the goal of goals-your book is finally in print. You’ve celebrated, heaved a giant sigh of relief, and reveled in a bit of glory. Okay-so now what? Do you kick back, put up your feet, and live the life of Reilly? Certainly not! My dear authors, your work has just begun! It’s time […]
A new author who uses a small or P.O.D. publisher must make some important decisions about his or her book promotion. If the author believes his or her book is well-written, if the author has something to say, or if the book is important in some way, then the author must decide what role he […]