FROM NURSING HOMES TO GRIEF SUPPORT GROUPS: ODD BUT SUCCESSFUL BOOK SIGNINGS By Kali VanBaale
Most authors learn the hard way that when starting out, traditional bookstore signings can be discouraging. Very quickly we are forced to find or accept more creative, even unusual venues to sell our books. When my first novel was released, I was horribly inexperienced in the world of marketing. I focused almost primarily on bookstores or festivals, scheduling twenty or more events in and around the Midwest that first year. Out of those twenty plus gigs, only two drew sales worth writing home about. Two.
