I’ve been asked to give a talk about my book by a local organization. HELP!
Public speaking does not faze me but I’ve never done it about a book. Do you have any ideas, advice, dos and don’ts? Am I supposed to read sections of the book as I’ve seen people do in movies?
As you can see, I haven’t got a clue.
I recommend doing a reading of a portion of your book – the most tantalizing section of your book and/or one that you feel will most directly and personally connect with that particular audience. Then, do a Q&A with the audience about that section/chapter. When you’re doing the reading, be sure to look up often at your audience so they will feel connected to you. If they are, they will be much more likely to want to engage with you by asking questions or making comments.
Be sure to interject plenty of personal info. into your answers! People LOVE hearing personal stories from authors. Storytelling is a VERY effective marketing technique.
If the audience starts to get quiet, and stops asking questions, have a list of questions for yourself…but don’t ask yourself the questions out loud, of course. Rather, say “Some of you might be wondering how I discovered…” or “You might be asking yourself why I chose to….” That way, you can fill in any dead time between potential readers’ questions.
If things are really quiet, read another tantalizing portion, and then begin the Q&A step all over again.
During the entire process, remember that the more engaged and excited you are about your topic, the more engaged and excited your audience will be as well. Be animated, talk with your hands, walk around while answering questions (don’t stand in just one spot), smile a lot (unless it’s a depressing topic), and don’t be shy about sharing not just your writing with your audience, but sharing the real YOU with them as well.
Be sure to have plenty of copies to sell to that excited, engaged audience when you’re finished! The most connected they feel with you, the more likely they will want to support you by buying your book. And, remember to have a way to collect money – cash, checks, AND credit cards. For the latter, I recommend Square.
- Reading Your Work Aloud By Eric D. Goodman
- 12 EXCELLENT SECRETS to Sell More Books at Speaking Gigs! by Ellen Scolnic and Joyce Eisenberg
- he Value of Speaking with Visual Aids – Alice J. Wisler
- How to Land a Guest Speaking Gig on a Cruise Ship AND Get a Free Cruise for You AND a Friend! – by Marlene Caroselli
- Are You an Arrogant Speaker? Five Rules for Enchanting Your Audience! – by Wendy Hobday Haugh
- The Shortcut to Persuasive Presentations
- 50 Nifty Marketing Tricks For Writers by Wendy L Keller
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy
Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.
We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than a decade of successful online book selling experience under our belts
and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE!
Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor,
which makes it fun for creative folks like you!
Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!
HOW TO REMEMBER, WRITE AND PUBLISH YOUR LIFE STORY
Angela Hoy's popular online class is now available in book format!
Remember Your Past
Write It and Publish It
in as little as 12 weeks!
Angela Hoy's book will get you started!
- Using Angela's MEMORY TRIGGERS, recall memories that have been dormant for years
- Record those memories in chronological order in your memory notebook
- Using the memory notebook as your outline, write your autobiography!
- Also works for biographies and memoirs!
Read more here:
The Art and Craft of Writing and Editing
Writing is a constant dialogue between author and reader.
The craft of writing involves an interchange of emotions between an author and a reader. An author creates a story line, conflict, and characters, gives his characters words to speak, and then hands off these materials to a reader. This process results in a constant dialogue between the mental imagery produced by a reader and that proposed by the author.
Read more here:
Completely revised edition of the ground-breaking travel writing book that provides a road map to success in the digital age. It dives headlong into the entrepreneurial world of blogging and digital books, while still acknowledging the real money to be made in declining print forms.
Drawing on interviews and survey responses from more than 100 successful travel writers and bloggers, this is the definitive guide to creating success instead of waiting for permission. Written by a veteran, award-winning writer with two decades of experience as a book author, online publisher, freelancer, and blogger.
Read more here: