book marketing

My Websites Were Earnings Thousands Per Month, Until…By Steve Gillman

After I started publishing content online, I got emails from visitors telling me how much they liked my websites. I smiled, sometimes responded, and hit “delete.” Later, subscribers to my email newsletters sent complimentary comments as well. I smiled, sometimes responded, and hit “delete.” It was almost two years, after I started putting websites and e-books together, before I realized I should save these testimonials. I then added the appropriate language to the “terms of use” pages on my sites, allowing me to use a few lines from any email received, and I set up files to sort the e-mails worth saving. From that point on, I carefully saved hundreds of testimonials, and even used a few once in a while.

TANTALIZING SUBJECT LINES! How to Make Almost Anyone Open and Read Your Email/Blog/Article

TANTALIZING SUBJECT LINES! How to Make Almost Anyone Open and Read Your Email/Blog/Article

As the owner of WritersWeekly.com and BookLocker.com, writers and authors frequently add me to email notifications they send out when they update their website or blog. I’m happy to receive these and I often find interesting and intriguing tidbits in these individuals’ posts. Unfortunately, some of them have great blog posts or website articles but very boring email notifications so nobody opens them…

Confused About “Likes” vs. “Friends” on Facebook

Confused About “Likes” vs. “Friends” on Facebook

The confusing thing for me about Facebook ‘likes’ is that Forbes prefers us to encourage ‘friends’, which can be done with my personal FB page. I created a writer page (a business one), but it just feels redundant….so I’m still not sure what the importance of it is.

BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing they’re a hot commodity when, really, they’re not. In the online world it’s known as black hat SEO. It’s the process of artificially inflating web visibility either for social media accounts, websites, or blogs using unethical techniques. Now granted, places like Amazon or Facebook won’t throw you in the slammer. They will, however, ban your account…

Developing a Plan for Your Book – Dan Heaton

Developing a Plan for Your Book – Dan Heaton

My first grade teacher just bought my book.
She’s hardly my target audience and I hadn’t seen her at least since I left elementary school more than 30 years ago, but I was happy to make the sale. I even charged her full price, rather than the insider’s “friends and family rate.”
A few simple Internet searches and a plan – developed in large part through guidance from fellow WritersWeekly writers – helped me make the sale.

Having a “Typo Contest” is a HORRIBLE Idea!

Having a “Typo Contest” is a HORRIBLE Idea!

An author told me the other day he found a typo in his proof, adding “I’ll probably leave it and send $5.00 to the first three readers that spot it and tell ’em it was test to see if they actually read the book…” I was completely honest, and told him that would be a HORRIBLE idea.

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Recently, I noticed a URL for a fictitious website in a book I was formatting. I pasted the URL into my browser and, sure enough, it was a real website. The fictitious usage was for a humorous book but the actual website was a suicide prevention one. Had the author used that URL, it would not have only been in very poor taste, but it could have also resulted in a lawsuit.

The Mobile Book-signing – Mary Cook

The Mobile Book-signing – Mary Cook

Libraries and bookstores are so last year when it comes to staging book signings. Instead, consider taking your books out into the wider world. It’s full of your would-be readers.
Farmers encourage beekeepers to set their hives on farmland because it’s mutually beneficial. Bees get nectar for honey, benefiting themselves and their keeper. In return for this bounty, the bees pollinate the farmers’ crops.

Likewise, taking your books to a particular setting can attract customers to you, and also benefit your host. Match the location to your subject matter. The more off-the-wall your choice of venue, the greater your chance of attracting media attention…