—“Plan the work. Work the plan.”
Would you like to increase your odds for publication and your bottom line this year? Experience less stress and less guess work in determining what to pitch to today’s editors? Learn to work smarter, not harder?
Even though the publishing industry can be somewhat unpredictable and volatile, there’s a great degree of reliability on topics consistently covered year after year in many popular magazines and blogs.
MY MARKETING SECRET
In my vast career span, I’ve published over 800 articles, essays, and blog posts on an array of topics for various industries. But, I have had the greatest degree of success and profitability writing and placing evergreen topics. And you will, too.
EARN RELIABLE INCOME ON THE REGULAR
Trust me, no matter how many changes technology ushers in, which celebrities are currently trending, or which new gadgets or social media platforms come and go, some areas and interests will ALWAYS remain relevant, timely, and applicable to broad audiences and readerships. They’re called Evergreen Topics. And they are the cornerstone of my writing business.
According to Copyblogger.com, “Evergreen content–like the name implies is timeless.” Wordstream.com further adds: “Evergreen web content has (virtually) no expiration date and ideally will retain its value over the long-term. Anything written about this year’s presidential election, for example, is not evergreen content because it will become obsolete six months from now and many keywords associated with that topic will end up in the Google graveyard, never to be searched again.”
Before we explore more on the virtues of Evergreen Topics and what this encompasses, let’s examine why they are beneficial to writers of every level.
1. Evergreen topics eliminate some of the guess work and brain strain of trying to decide what to write about. This allows writers to have a more strategic approach to their projects.
2. Choosing evergreen topics can increase odds for publication because they provide useful content that most editors need and value on an ongoing basis.
3. Evergreen topics are easy to update and resilient for future income opportunities and reprint markets.
Examples of evergreen topics include (but are not limited to):
Love and relationships
Dieting and health
Then vs. now – evergreen topics stand the test of time
For the purpose of illustration and greater clarity, here’s a quick analysis and comparison of how Evergreen Topics have remained relevant throughout my career.
Then: (around year of 2000) Women Delaying Marriage
Now: SAME SEX MARRIAGES
Now: Online dating savvy
Then: Weight management tips
Now: New Cannabis/Hemp-related products
Then: Safety tips for latchkey kids
Now: Teaching kids about Internet Safety
Get the idea here?
MORE BANG FOR YOUR BUCK
The good news here is that, more than likely, you’ve already written on evergreen topics in the past. So, you won’t need to “reinvent the wheel” in your efforts, so to speak.
REVISIT AND REVISE
To maximize your creativity and your profits, take a look at some of the evergreen topics listed above. Then, go through your published portfolio or file folders of article drafts you perhaps have for similar topics on your computer with fresh eyes.
Assess. Can you update pieces by providing more recent stats or studies, or give an old topic new life through addressing something that’s going on in social media, current events, or your geographic area?
For example, I recently sold a relationship article I created many moons ago by simply revamping it, and showing how current “reality TV shows” shape dating dynamics, and sometimes promote unrealistic expectations for viewers.
When it comes to marketing and making money, evergreen topics are sure to keep your business in the black!
Jennifer Brown Banks is a professional blogger and ghostwriter. Her work has appeared at Pro Blogger, Men With Pens, Write to Done, and Daily Blog Tips. Banks also teaches online writing classes at Coffeehouseforwriters.com. Her blog was chosen as a Top 10 Writing Blogs Finalist at Write to Done’s annual competition for 2011/12. Visit her at: http://Penandprosper.blogspot.com.
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy
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The Best of Boyd's Blogs: 87 Solutions to a Life of Better Speaking and Listening
Ever wish you could have your favorite blog in book form? There's nothing like flipping through the pages and reading helpful snippets here and there.
In this book, Steve Boyd gives you that very opportunity. He has intrigued his readers and clients for years with his insightful newsletters and blog posts. This book includes some of his most interesting stories and communication tips, from listening to speaking. As he quotes this Chinese proverb, "From listening comes wisdom and from speaking repentance."
You won't need to repent from your next speech if you use these articles to guide both your preparation and delivery. As an avid reader of his blog said, "These articles are priceless! People need what you have to say."
Steve Boyd's articles on motivation and communication-related topics have appeared
in various publications. His books on public speaking have sold over 30,000 copies.
He is a popular after-dinner speaker and conducts workshops for businesses and associations
whose members want to speak and listen effectively to improve personally and professionally.
Read more here: