How to Become an Expert Niche Writer to Grow Your Brand AND Income – by Faye Arcand

How to Become an Expert Niche Writer to Grow Your Brand AND Income – by Faye Arcand

The life of a freelance writer is often filled with isolation and too much introspection. The act of writing involves struggles against time, self-discipline, and nagging self doubt. Any writer can be swallowed up by insecurities brought on by the fear of being thought an ‘impostor’ or ‘fraud’ in our profession. If you want to be successful, this needs to stop.

Drop the loser attitude, and start presenting your work with a voice of authority. By taking charge, you can share your wisdom or message with others, and gain respect as you step into your own potential of becoming an expert.

Be an Expert

An expert demands people’s attention. Their knowledge shines and reverberates through every word. There’s no doubt in your mind that an expert knows what they’re talking about— no doubt at all.

Whether you’re listening to someone present at a conference, teach a class, or you are reading their blog, that person must confidently share their knowledge or skill in order for you to see him/her as an accredited source. When done effectively, that speaker/writer has your respect and attention.

Being an expert takes training and practice. It means paying attention to what you do, how you do it, and what you present. You must make a steadfast decision to embrace what you know, and determine how you’re going to share it with all the followers who are waiting to hear from you. And, believe me—they’re out there.

What Makes YOU Special?

Are you already an expert in something? Fishing? Cooking? Photography? What’s your niche?

I was told that if I ever wanted representation (agent/publisher) from the writing industry then I’d need a platform. A platform provides credibility, status, and respect—and, yes, in time, it can offer you the status of expert.

The industry is tough. It’s crowded and full of naysayers but you can’t crawl in a hole and hide from the world in fear. I decided to take the thing I knew best—family—and secure a bi-weekly column in a local newspaper. I also work on other projects, and workshops and writer’s groups. I’ve earned a reputation for tenacity and doing my homework.

The column demonstrates my writing ability, consistency, and reliability. I present all of my work in a clean, positive, and dependable way. These positive traits that support the expert moniker have meant new clients, speaking engagements, and a larger audience—all of which mean revenue.

Why Does it Matter that you’re an Expert?

Being an expert can be important in building and maintaining a degree of respect with your readership or audience. Being an expert helps you stand out in a very large pool of people because it builds your platform, brand, and reputation. ‘

Here are some perks at being an expert in your niche:

  • People want to hire the best. Experts are the best.
  • People trust experts.
  • Once you’re branded as an expert, others will want you to write for them.
  • People respect others’ knowledge.

How to become an expert.

First and foremost, you need to identify your subject, and then embrace it to a point where you know it inside and out. You’ll be able to answer any question and be able to assist others in learning about your subject.

Don’t sell yourself short. What makes you special? Find it, hone it, and sell it!

Do you have a hobby? Birdwatching? Do some freelance articles on birds, or locations, types of binoculars, or what to wear when you go birdwatching. Use your imagination.

Are you a twin? A gamer? A student? Each of those could produce some interesting stories and even series of articles.

Are you a cake decorator? Wife of a Pastor? A Sailor? A Veteran?

Maybe you’re that writer who doesn’t believe in yourself. Start doing the work and become an expert in something. The list is endless and you’re only limited by your own self doubt, but I know you can do it.

And Always Remember

Stay real. Stay humble.
Go forth and conquer!


Faye Arcand is a freelance writer living in Western Canada. She is an agented author and popular columnist. Check out her website at to follow her blog or send her a message.




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3 Responses to "How to Become an Expert Niche Writer to Grow Your Brand AND Income – by Faye Arcand"

  1. Faye Arcand  July 14, 2019 at 10:21 pm

    Hi Lou.
    Thank you for your kind words. I apologize that’s it’s taken me so long to reply.
    Each writer needs to find their own confidence within themselves. This provides strength of character and can can assist the process of becoming an expert or carving out a niche.
    You need to be “out there”…whether blogging, freelancing, speaking, learning, teaching—all of these avenues combined will draw others toward you. Surround yourself with success and embrace the writingcommunity.
    Pitching for freelance and blogging are just the tip of the iceberg.
    I really hope that answers your question Lou. Thanks again.

  2. Heather Caruso  July 14, 2019 at 11:45 am

    What an interesting article. Faye, I admire your success and skill as a writer.

  3. Lou Marich  July 7, 2019 at 3:40 pm

    Great article Faye…what outlets are you suggesting that writers use for this process? Are you meaning self blogging or pitching to an outlet to become staff freelancer?