Over the years, several authors have written to me, sharing a "unique" idea they had about getting bookstores to stock their books. They walk into a store, pull a couple of their books out of their purse or jacket, place them on a shelf, and walk away. It's like backwards shoplifting. We call it shopdropping....and it's a very, very bad idea... …
POD Publishers that use Ingram's printing division to print their books incur a $12 annual fee for each title/ISBN. They call this their "Catalog Fee." Ingram's catalog fee provides: "Access to our worldwide distribution channels (the largest portfolio of wholesalers, distributors and booksellers worldwide)." Basically, this means they send out an automated feed to bookstores that includes all the available titles and it costs $12 per year to keep a book in their feed. Most POD publishers pass this fee onto their authors but under a variety of names. While it's common to mark up a fee a small bit for a variety of reasons (administrative costs, their own file hosting expenses, etc.), some POD publishers take "marking up" to a whole new level. …
As I wrote last week, "Some companies will say or write just about anything to get your business..." …
At BookLocker, we are frequently contacted by authors who say they are surprised by our candor. We never tell authors their book might become a best seller...because it probably won't (most traditionally published books never become best sellers, either). We don't twist our words around to make it appear an author's book will be stocked by "25,000" bookstores. It won't. And we don't publish verbiage that makes an author think we do something we don't. We just don't do business that way. Authors appreciate our honestly because they have read so much confusing blurbage on other POD publishers' websites. Here are a few examples of what we believe is "hot air" on some POD publishers' websites. Of course, this is our opinion. You can form your own... …
It's disgusting but it's true. Some POD publishers will do anything to make it financially and logistically impossible for you to switch to another POD publisher if you are unhappy with their services in the future. We call this a "forced marriage." One way they might do this is to include verbiage, buried in the middle of their contract (or multiple contracts as some POD publishers offer different contracts for each service), that states they own all rights to the materials you have paid them to create... …
Last week, we discussed how most POD publishers' websites not only do almost nothing to promote their authors' books, but also tell everyone their authors paid to have their books published. This week, we'll look at those ridiculous "free book!" offers. …
Your book is finally on the market. You print business cards, update your website, and send out press releases. You know you'll get higher royalties when someone buys your book from your publisher's website, so you send people there. But, wait! What does your publisher's homepage tell your readers about your book? …
Tempted to sign up with one of those POD publishers that are claiming to be FREE? Think again! If you're a graphic designer and you can layout your book on your own, and if you can create a professional and original book cover on your own, too, and if you want to severely limit your book's availability (and salability), that's one thing. But, if you want to get your book published for "free", in some cases you can forget about having an ISBN (which online and brick and mortar bookstores and libraries require), forget about being distributed by Ingram, the largest book distributor, and forget about a lot of other things as well... …
Wow! That nice POD publishing house representative wants to hear "more about your book!" Is it finished yet? Did you have it edited? Are you going to included pictures? What's your target market? …
For the past six weeks, we've spent every spare moment judging the hundreds of entries submitted for the Winter, 2011 24-Hour Short Story Contest... …
This week, we're going to look at how some POD publishers upsell authors on products and services that should already be included in their outrageous setup fees... …
When authors are researching POD publishers, they often just look at the setup fees, glance at the royalties (not knowing what they're a percentage of), and go from there. Unfortunately, they don't always think about asking what the list price of their book will be, don't understand how the royalty structure works or when royalties will be paid, and don't always ask how much they'll have to pay for copies they purchase themselves after the book is ready to sell... …
You did it! Your book is finally in print! After months of sweating over details like editing and cover colors and even the final list price, you're ready to start that marketing campaign! You've even figured out that you can make more money buying copies at your author discount and doing your own fulfillment at appearances than you would if you sent potential readers to your publisher's website. But, wait... You just tried to place an order for 100 copies of your book...and discovered that your publisher is charging you around $1 per small, paperback book for shipping and handling! Say what?! That blows your budget right out of the water! …
In 2007, I wrote a popular series of articles exposing many tactics being used by some POD publishers. Four years later, it's time for an update... …
This week's story makes me sick to my stomach. After last week's article about an author who admitted manipulating Amazon's sales rankings and reviews, I received an email from a reader who had applied for a freelance writing job online. The company in question wanted to pay writers for book reviews....but only for 5-star ones. …
It never ceases to amaze me how excited or infuriated authors get about their Amazon ranking... …
Not sure if you caught this news yet or not but, according to Publisher's Weekly, some publishers have suspended shipments to Borders after Borders suspended payments to them. Borders is apparently saying they now have new funding, that they want to meet with the publishers, etc. but I can't help but wonder why any investor would throw money at that sinking ship... …
Below is a recent email I received. I have removed identifying information for obvious reasons. I'll call this victim Regretta. Dear Angela, Three years ago, I started a blog and website describing my talents as a writer. They were both under one domain name. All this setup was done by my best friend. He had handled all the money matters and setup as he is a technical guy and worked as a web administrator. We were also involved emotionally and I trusted him blindly... The email went on to say that the "friend" hadn't worked on the site in two years, and didn't make any updates, but kept encouraging Regretta to grow the blog. He was earning Google Adsense money on the blog and he was sharing the revenues with her. By now, you know where this is going... …
Okay, I admit I'm being lazy with the writing this week because I have a TON of stuff to do before the relatives arrive on Thursday. I've been trying to fit this in somewhere and this seems like the perfect time. Below is part of an email that somebody forwarded to me by mistake. I usually delete these immediately when I realize they aren't meant for me but I didn't realize this was one of those until I'd finished reading. I was shocked by what it said. Would love to hear your opinion, too. Am I being too cynical in thinking this person intended to read and then return the print book whether he/she liked it or not?? This would definitely explain why some bookstores return books that look so shabby! Here it is: I have two important errands. I need to pick up a book and I could only find it at Borders. The book is 20 bucks and I could get an ebook but I wanted something I could return. Comments? Questions? Have a similar ditty to share? Email Angela at angela-at-writersweekly.com. …
If you've sent out a dozen or so free desk copies and received no orders, you should rethink your strategy. …
Here is an excerpt from an email I received: I just finished my first ebook about travel and safety . I own Adobe Acrobat Pro and can create PDFs with no problems. I see there are "compilers" that have very strong security to prevent any form of "sharing" our hard work. What do you think is the best way to go? …
When an author publishes a brand new edition of their book, or when they move their book from one publisher to another, or even when they get the rights back to their book and decide to self-publish, they are often frustrated to learn that Amazon will not remove the old version of their book from Amazon.com... …
Unless your Internet connection has been out for a week or so, you've likely seen the story about Amazon... …
I received this email from an unhappy POD author: "I've really, really disliked Lulu, and have been very discouraged by the process. I don't think a paperback of this book should cost so much (they claimed it's necessary for the Amazon distribution). I actually haven't marketed this book at all because I'm upset by the costs. She provided me with her book's information online. It's a 390-page paperback (fiction) and it costs (are you sitting down?) more than $25! She's right. That is WAY too expensive. Why would any POD publisher want to price a book out of the market like that? I looked online and found two POD publishers that have some (not all) of their books appearing on Amazon with significant price differences compared to the list price on the publishers' own websites... …
For the past six weeks, we've spent every spare moment judging the hundreds of entries submitted for the Fall 2010 24-Hour Short Story Contest. In case you're not familiar with our quarterly contest, this is how it works. On the date of the contest, at start-time, we send out the topic for that specific contest to all registered entrants. We also post it online. Entrants then have 24 hours to write and submit their stories. The stories "must deal with the topic in some way to qualify" and they must not exceed the pre-assigned word count. After reading the entries for each contest, we can see how difficult it is to come up with a unique plot when working with an assigned topic. But, inevitably, a few writers do manage to successfully break away from the pack. So, sit back, relax, and take a break from your busy day to indulge in the sights and smells of a brisk Fall evening... …
I've received dozens of queries from writers on using social networking to promote books and we've run articles on this topic before. What we haven't touched on is NOT having Facebook, or another social networking site, be your sole online presence... …
Karen S. wrote in last week, asking: Thank you every week for an always informative newsletter! I have a question that I suspect concerns many writers and that I hope you'll answer in an upcoming e-issue. How can we find out whether businesses and groups that solicit writing via the Web are legit and really do pay? One way to avoid getting scammed by a potential client (who may be a deadbeat) is to Google their name with terms like "owes me" and "scam". However, every deadbeat has a first victim and there are signs to look for before and while you're working for them... …
Today, I'm going to share another installment of our popular column, World's Worst Book Proposals. Yes, we can learn from others' mistakes! Featured below are real quotes from book proposals submitted to me over the past few months. …
After reading the entries for each contest, we can see how difficult it is to come up with a unique plot when working with an assigned topic. But, inevitably, a few writers do manage to successfully break away from the pack. So, sit back, relax, and take a break from your busy day...by being stuck in a stifling room with a hot iron. …
One of our authors experiences is a common scam occurring in increasing numbers online. …
This week, I received an email asking me to comment on a situation regarding textbook publishers suing individuals for publishing "answers to homework problems." It's briefly discussed on techdirt.com HERE. In a nutshell, some publishers of textbooks are suing authors/publishers of guides that contain answers to the questions in those textbooks, claiming they are derivative works. I have to agree. When someone else uses your original work for profit it is, well, just plain wrong, and very likely illegal. …
We've been getting plenty of spam emails lately with "Get Published" listed in the subject line. If you follow the trail of the ones coming from "GetPublished@waverilo.com", you'll end up at chooseyourpublisher.com. The site says, "Choose Your Publisher is dedicated to helping both first-time and experienced authors identify the most suitable publishing company for their books. Ready to discover the best publishers for you?" …
I have some unrelated odds and ends to share with you this week:
The publishing world was awash in seeming hysteria last week when Amazon issued yet another press release designed to promote the Kindle. The release stated: "Amazon.com customers now purchase more Kindle books than hardcover books..." Of course, those in the industry recognize that "hardcover" means just that - a hardcover / hardback book; not a paperback. When you look at the "news" in those terms, the impact is far less dramatic. In fact, it's pretty ho-hum... In response to Amazon's latest press release, people not in the industry (and even some that are), may have automatically assumed, and some even announced, that Amazon's Kindle ebook sales had surpassed ALL PRINT BOOK SALES (ahem)... …
If I had a nickel for every time a hobbyist "publisher" sent me a "help wanted" ad for writers offering no pay, I'd be able to order pizza every single night. …
Angela's Hoy's popular online class, now available in book format! If you've always wanted to write your life story, but have a hard time recalling your memories, check out Angela's memory triggers / autobiography book! (Works for biographers / ghostwriters, too!) Excerpted from How to Remember, Write and Publish Your Life Story. This excerpt may be reprinted/redistruted in its entirety as long as the entire excerpt, bio, and all featured links are included. LESSON #1 EXCERPT: WHAT'S A MEMORY TRIGGER? A memory trigger is one word that will bring forth not one, but several memories. The memory triggers featured in this book are going to evoke hundreds of memories from different years in your life. Memory triggers have a way of spurring your brain to remember things you haven…
