Finding the Niche WITHIN Your Niche is How to Get More Writing Work – by Tyler Omoth

Finding the Niche WITHIN Your Niche is How to Get More Writing Work – by Tyler Omoth

News flash. Selling your writing (and your ideas for writing) is hard.

One of the ways we give ourselves an edge is to develop a niche. From a young age, we’re taught to “write what we know” so we find topics we like, and position ourselves as experts. While this is great in concept, it too often falls short of the goal, which is getting your words into print, and getting paid for them.


From my own experience, I can say that it is frequently because what I thought was a nice, niche topic, was actually too broad. 

Here’s an example. Let’s say you like to write about baking. Great. You already know that’s not exactly a niche. But, your real wheelhouse is baking with apples. Now we’re talking!

But is it enough? Think of all the variables you could include. There are a lot of apple desserts out there. There are also a lot of varieties of apples.

Bring your focus in. You don’t’ just love apples, you love McIntosh apples with their soft texture and sweet flavor. Why not propose “Delicious Fall Desserts with McIntosh Apples?” Don’t just be the apple dessert writer, be the Mac Daddy (or Mommy). Not only have you made your topic more digestible (sorry), you can now target your pitches to areas where McIntosh apples are prevalent, and time it out for the season.

Don’t worry about being too specific. In today’s Internet age, we’re amazingly segmented into our most minute interests. If you like the topic, others will, too.

As I was preparing to pitch ideas to, a client I had worked with several times, I knew I wanted to write something about the NFL. It was almost football season and I have a strong background in sports writing. But, I also knew that “Jobs in the NFL” was way too vague. Even “Odd Jobs in the NFL” was a bit mundane.

Then, I noticed that an NFL team had just hired a woman to be an assistant coach, making her the first female to hold a coaching position in a professional football league. Now, that’s worth noting and celebrating. What I ended up pitching (and writing) was “5 Women Who Rock the NFL,” a profile of 5 influential women working in the league.

Heck, even when pitching a couple of years back, I had to find my niche within my niche.

I write children’s books. So what? I mostly write nonfiction children’s books on a work-for-hire basis. Okay, that’s a bit more interesting. I also have written books on topics as varied as building motorcycles, Bigfoot and mythical creatures, how to play baseball, cooking with campfires, first ladies, and even a biography of Taylor Swift.

My niche within my niche is not just kids book writing or nonfiction kids book writing, it’s knowing how to take any topic the publisher wants to throw at me, and do the research. Then, I make it fun, appropriate, and interesting for the age group. So, that’s what I pitched to and the result was “From Baseball To Barnyards: Land A Contract Writing Children’s Non-Fiction Books!

Why is it so important to zoom in so much when pitching your ideas?

  • Avoid the “We’ve already done that” pile
  • When you write about one really specific topic, you can bring your very best writing instead of trying to cover too many things in one article.
  • Specifics are more interesting.
  • My favorite part is this: You get to write about something you are really passionate about. You don’t just love apples, you love McIntosh apples!

I said it above and I’ll say it again. You can’t really be too specific for today’s audience. Publishers want pieces that provide new and interesting information so the best thing you can do is show off what others may call your quirky passion. I call it your niche within your niche.



A SUB-NICHE! How to Create Unique Online Content in a Flooded Market – by Laura Peill

How Venturing Out of My Niche Changed My Entire Writing Career! by Michael Leonard

How To Turn Life-Changing Events Into A Niche By Teresa Bitler

Lucrative Niches in Children’s Writing By Susan Sundwall

Writing Advertorials Can Be a Lucrative Freelance Writing Niche By John K. Borchardt

Science Writing: A Lucrative Niche (with Paying Markets) By John K. Borchardt

Be The “Go To” Gal! The Importance of Branding Yourself in a Niche Market By Julie Donner Andersen

Tyler Omoth is a freelance writer and the author of over 60 books for kids on a wide-variety of topics as well as articles, reviews, marketing campaigns, and even a few snarky greeting cards. He and his wife, Mary, and their twin babies live in the sunshine of Florida. You can follow him on Twitter at @Tyomoth.

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One Response to "Finding the Niche WITHIN Your Niche is How to Get More Writing Work – by Tyler Omoth"

  1. Kathleen Krueger  March 9, 2019 at 11:31 am

    Mine is writing website copy for marketing firms who cater to service-based small businesses. Once I narrowed it down to this specific target client, it was much easier to pin-point firms I wanted to pitch to and much easier to sell myself as a specialist.