The Wrong Way to Promote Your Book By Gary D. Robson
Often, a new writer will come up with innovative "out-of-the-box" ideas for promoting a book without realizing that (a) they may actually hurt sales and (b) it's been done many times before. "Scam" is probably too harsh a word for many of these ideas, but some of them are downright unethical and illegal. That's what we'll focus on in this article. …