First Book Singing a Success By Jeanne Prevett Sable

Attention all you editors: That is NOT a typo in the above headline. I did mean “singing,” not “signing.” But if it’s any consolation, the term “Book Singing” and the book marketing concept it represents did originate from a simple typographical error.

It was one of those “typical typos.” You know the kind. One of those persistent errors that sneaks into your typewritten text, no matter how careful you may be. It’s your own, personal hallmark – as individual as your fingerprint, for it shows up in the same words over and over again