Published on January 14, 2016
book marketing, social media

In today’s high-tech and uber-connected society, times have sure changed. You are now more likely to find details on a breaking news story on Twitter well before one of the major networks breaks it. Digital media has taken over newspapers and magazines, and long gone are the days of only the select few authors hand-picked by publishers getting book deals. Nowadays, just about anybody can self-publish in digital and/or print format.
Published on November 10, 2015
book marketing, diversify your writing income, write that book

The conference was less than 12 weeks away, which left less than a month for the actual authoring.
Published on October 8, 2015
book marketing

Despite taking an e-course in “Social Media,” I am only selling a handful of books. I have two Facebook groups and a web site/blog by the same name as my published book. I am tweeting. I am meeting contacts on LinkedIn. Yet, STILL I am not selling.
Published on August 25, 2015
book marketing

In 2002, my book was published by (a traditional publisher). It’s a book on creative writing for teachers. I don’t think the publisher could afford marketing and I did not have time with my job at a museum. Any ideas for how to promote?
Published on August 18, 2015
book marketing

Most writers have business cards to pass out to interested readers and writers, but what about business postcards? A writer is in business, after all, not only to let others know about their latest book but to sell it as well. Investing your money in postcards becomes valuable the minute you hand one to a potential reader …
Published on August 12, 2015
book marketing

My friend (who is a marketing major) and I are trying to organize a book signing. We are considering various things to make more sales. However, to do that, she said Barnes and Noble told us that the book has to be sold in that store in order for them to host my signing …
Published on June 10, 2015
book marketing, self-publishing, traditional publishing, writing career advice

It happened again today. An author sent me a note, apologizing for taking so long to edit her book. She stopped the editing process a few weeks ago in order to concentrate on promoting her book…her UNFINISHED book.
Published on May 20, 2015
book marketing

Is it sensible for me to promote my latest book by giving away some free ebooks on the Kindle? How can I avoid pitfalls about poorly-formatted MOBI formatted ebooks (I’ve heard horror stories), and what costs should I expect for publishing my ebook, and for promoting it?
Published on May 20, 2015
book marketing

I was a bit skeptical of the idea of selling books at art fairs even though the idea was mine. But, I have been willing to step out of the box in order to sell my novel, Out of the Shadows. As it turned out having a little booth at art fairs has been profitable, and I sell more books than I have at book signings at Barnes and Nobles or independent bookstores.
Published on April 22, 2015
book marketing

These days writers must sell themselves, it’s a given. We’ve got to look for and latch onto any opportunity to self promote. Book talks are an excellent way to do it. Senior citizen groups, local service clubs, libraries, schools, and writers groups all have a frequent need for speakers and we must serve – if we want to sell, that is. Of course the first step is informing everyone by phone call, letter or email of your availability to speak. Then, as the dates pile up, you’ll need a plan…