My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they are more impressive, and might garner more attention from reviewers. I am looking at this from a business perspective – ROI. What has been your experience?
Yes, hardcovers are nice but I think the expense will outweigh any benefit. Even paperbacks that get nice reviews may not lead to many, if any, book sales. Please see:
Many POD publishers would LOVE to convince you that buying a pile of hardcovers for book reviewers will lead to significantly increased book sales but that’s just not the case. They’re just trying to get more money out of you. At BookLocker.com, we don’t do business that way. 🙂
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