Published on September 30, 2009
book marketing, book signing advice
Most authors learn the hard way that when starting out, traditional bookstore signings can be discouraging. Very quickly we are forced to find or accept more creative, even unusual venues to sell our books. When my first novel was released, I was horribly inexperienced in the world of marketing. I focused almost primarily on bookstores or festivals, scheduling twenty or more events in and around the Midwest that first year. Out of those twenty plus gigs, only two drew sales worth writing home about. Two.
Published on September 23, 2009
book marketing
Most writers are aware that using Twitter and Facebook, and advertising on their own web sites, are effective ways to get your name, message and materials to a great number of people. However, there are other avenues to work with…
Published on September 9, 2009
book marketing
Are you looking for new places to give promotion information on your latest release? I have several that I found helpful for press releases, promotional materials (bookmarks, pens, brochures with book excerpts, and other items), and media kits.
Published on April 8, 2009
amazon, book marketing
Amazon recently announced they would be removing other book names and links from book reviews. Some so-called book reviewers are furious about it…because they were accustomed to using Amazon’s book reviews option to promote themselves. While I’m no fan of Amazon, for once, they’re doing something I agree with!
Published on November 28, 2007
book marketing, self-publishing
Don’t pay for reviews that can ultimately harm your reputation!
Published on October 24, 2007
book marketing
Here is an idea I am trying and you can pass onto your readers. In my neighborhood we have about 700 kids that come around the house for ‘trick or treat’ and since my book is…
Published on October 17, 2007
book marketing
As you enter into the world of publishing, you may ask experienced authors, “How do you promote a book?” or “What’s the best way to promote a book?” When someone asks me that question, I typically answer, “It depends on the book and it depends on you.” Anyone who responds differently could be leading you astray.
Published on October 4, 2006
book marketing
Just about every journalist and periodical editor has received countless press releases by email, fax and mail. While at WritersWeekly.com we don’t publish press releases, and never have, we are still inundated with them on a daily basis for everything ranging from publishing services to insurance for the self-employed. But, we get far more “new book release” press releases than anything else. And, let me tell you, even though I’m an avid book reader and buy several books each month, it is very rare that I receive a new book press release that keeps me interested past the first sentence.
Published on November 30, 2005
book marketing
Let’s say that you followed the advice of several publishing professionals and prepared a complete book proposal. Good for you! It’s clear to anyone reading your proposal that you have a handle on your target audience. You did a good job of showing that there is a need for your proposed book. Your synopsis and chapter outline are superbly written. And your promotional plan is impressive, indeed, except for one thing. It’s fake, counterfeit, phony, bogus.
