Use Your Main Character’s “Journal” to Promote Your Ezine and Book! – By Christy Lindsay

Use Your Main Character’s “Journal” to Promote Your Ezine and Book! – By Christy Lindsay

Picture your favorite character. What would you ask him or her if you could? Is there something he or she didn’t reveal that you’ve always wanted to know? Now, imagine getting an email every week that invites you into that character’s thoughts. Wouldn’t it make the character seem even more real to you?

After I published my novel, Freeing Colt, I created an ezine that delves into my main character, Colt’s, thoughts through journal entries. Colt’s a songwriter and guitar player. Creative folks need multiple outlets. So, I decided it only made sense to have him keep a journal.  I’ve been publishing my ezine, “Your Weekly Dose of Hope and Healing,” for two months, and I’ve gotten several subscribers! It’s a way to keep my readers engaged, and keep their interest up.

So, how do you create an ezine, and promote it, using your protagonist’s journal? Here’s how I do it.


Colt lives in Nashville. All the clubs closed during the COVID-19 lockdown. Colt wrote how creepy it felt to see Lower Broadway dark when it’s usually blazing with colored lights. He works at a café. Business dropped dramatically. He had to move out of his rented house because his roommate, Brandon, lost his job at a sit-down restaurant in town. See what I’m doing? I’m showing my readers Colt isn’t stuck on the last page of my novel. He’s struggling right alongside the rest of us.


If you journal, you know the relief of having a place to unleash your emotions without fear of discovery. Colt’s journal serves the same purpose for him, and gives readers the chance to connect with his unfiltered thoughts. It also keeps him in their minds long after they’ve finished reading my novel or ezine.

Over Mother’s Day weekend, Colt reflected on making breakfast for his mom the last Mother’s Day of her life. Here’s an excerpt: She stroked the dandelions with the tip of her pointer finger, and said — I’ll never forget it — “I’ve never seen prettier flowers or had a better breakfast, my precious boy. Thank you for giving me the best Mother’s Day ever.” Scrambled eggs and dandelions? Sure, that isn’t very extravagant. But, that’s how she was. She could see the magic in anything–she saw the love.

Did Colt or his mom stir your emotions? I thought so!


Let him share crucial developments in his relationships with characters from your book. Create new conflicts, and let him decide how to approach these. Let his or her story continue, even though the book’s finished. It’ll make your readers anticipate a sequel, too.


I’ve asked everyone who bought my book from me in person, and who commented on it on my Facebook page, or emailed me, if they’d like to subscribe. I’ve used Bcc emails and Facebook Messenger to communicate. Both work well.

Remember: As a reader, you’ve connected with characters that still feel real to you. The more engaged you keep your readers, the more alive your character will seem, and the hungrier they’ll be to keep in touch. So, make sure they get an email from him or her every week through your ezine.

And, of course, when your sequel or next novel is ready, you’ll have a list of anxious readers waiting to buy it!



Christy Lindsay is the author of the newly-released novel Freeing Colt, published by Her writing credits include a column in her local weekly paper, Community News, “Blissfully Blended: 365 Devotional Readings for Stepmoms,” and Connect with Christy (and Colt, too!) at

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3 Responses to "Use Your Main Character’s “Journal” to Promote Your Ezine and Book! – By Christy Lindsay"

  1. Christy Lindsay  June 11, 2020 at 3:36 pm

    Hi Ann!

    You’re welcome! My subscribers look forward to Colt’s Journal more than any other section in my ezine, or so they say.:)

    And as encouraging as that its, writing Colt’s journal entries nourishes my creativity, too. It keeps me connected to him and his life, as well as reminding me that his story is far from over. Just because I published “Freeing Colt,” it doesn’t mean his story ended on the last page of my novel.:)

    So, go for it! And, I should tell you, I got the idea of writing my protagonist’s journal entries from Angela in “90+ Days of Promoting Your Book Online.” She’s brilliant!

    Take care!

  2. Ann McAllister Clark  June 5, 2020 at 9:08 am

    I just read Christy Lindsay’s essay suggesting using a character’s “Journal” to promote your book. I have been toying with this idea for awhile and Christy just got me interested in it again.
    Thanks for the article, Christy.

    Ann McAllister Clark

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