Being Honest About a Project’s Commercial Potential By Rich Mintzer
The American Society of Journalists and Authors holds an annual writers conference each spring in New York City. One of the three days always intrigues me. It's the day in which they have what is called the Personal Pitch. This is an opportunity for writers to meet face to face with editors, publishers and agents and pitch ideas for books, blogs, articles or whatever they have to sell. Pitches need to be concise as this is almost akin to speed dating, except we need not determine that we both love walks on the beach... …