Having a salesman call on a customer can cost hundreds of dollars in expenses. A long-distance phone sales call can be costly, too. But a prospect can be reached for about fifty cents through an ad in a trade magazine. In today's business marketplace where businesses need to stay lean to stay competitive, effective business-to-business advertising is a must... …
Writers should consider paneling for profit. No, I'm not advocating a side job doing home improvements. Writers tend to be primed for discussion panels. …
Death stops everything. And I don't mean just in the person who's died. It stops normal activity for however long it takes for those involved to recover. It's especially hard on the creative mind because, like it or not, for those of us who count on imagination to survive, there's often a high price to pay - like no productivity for months... …
When a fellow writer first encouraged me to apply for a grant from our state sponsored arts council to fund a trip to a writer's conference, I thought she was nuts. But when she told me that she'd used artist grant funds to finance two different trips to out-of-state conferences already, I started paying attention, and asking questions... …
Did you know that the number of people studying English worldwide is estimated at around one billion, and that this number is projected to grow considerably? What does this mean to you as a writer? The market for writers of educational materials is growing, too, and your writing can be a part of that growth. …
Nobody sets out to fail but, for the freelancer, there are some key elements that will deliver the best possible service and happy customers... …
I've written quite a few business and company profiles in my seven years of experience as a freelance writer and journalist. This means I've had to interview many CEOs, executives and owners of small- and medium-sized businesses. Although the question list varies according to the specific style of the magazine and the unique qualities of the business and business owner, there is definitely a core set of questions that I tend to slip in during each interview... …
In case you had not noticed, America is getting older. And while that might cause alarm for some people, for freelance writers, it is time to dance a jig. Why? Because with the so-called "graying of America," the opportunity to write for health markets has "exploded, and reached an all time high." And it will continue to grow and grow and grow... …
The American Society of Journalists and Authors holds an annual writers conference each spring in New York City. One of the three days always intrigues me. It's the day in which they have what is called the Personal Pitch. This is an opportunity for writers to meet face to face with editors, publishers and agents and pitch ideas for books, blogs, articles or whatever they have to sell. Pitches need to be concise as this is almost akin to speed dating, except we need not determine that we both love walks on the beach... …
An editor or client will likely ask for your fee someday. It's a heady moment, but keep your wits about you. You don't want to mess this up, especially if the project will take awhile, or represents a stepping stone to more work. …
If you're like me, I try to include sidebar options in my queries to improve my chances of having my query accepted by editors... …
Before I launched my freelance copywriting business, I spent three full months planning my escape from corporate America. (Four months if you count the month I spent over-thinking whether I should quit my day job . . . or not.) I read Peter Bowerman's book, The Well-Fed Writer, cover-to-cover. Twice. I built a website and created an online portfolio. I converted my rarely-used formal living room into an office. And I planned my business implementation strategy. These early efforts paid off. Within 90 days of starting my business, I had replaced my full time income... …
Guidebooks, restaurant reviews, advice for backpacking and luxury vacations alike...to most people, this is what springs to mind under the travel writing umbrella. And, of course, the notorious narratives by Paul Theroux, Bruce Chatwin, and other famous travel authors. Educational travel writing, however, is a niche that fewer people are familiar with... …
No wonder I had not received any response. The story was indeed being written, only it was not being written by me. …
After I've sold three or more articles to an editor, I will sometimes telephone an editor to find out why she has turned down my latest query. Sometimes when I finish the phone call I've made a sale. The tactics I use to accomplish this depend on why the editor rejected my query. Sometimes the editor tells me that she does want an article on a subject but prefer it be slanted differently. We discuss the slant she prefers. Sometimes when we hang up I rewrite my query giving her the slant she prefers. When I do this I usually end up with an assignment. …
Almost every profession has one or more professional societies dedicated to the career and specialized knowledge interests of its members. Many of these organizations publish magazines dedicated to these interests. These magazines often pay freelance writers and do not require them to be members of the organization... …
When you're writing a news release for a client, you should be thinking like the reporter who will eventually read and use the information. What will help him or her write the story? If you make the writer's job easier, there's a better chance your message will make it into publication... …
There is a disturbing trend on some content sites that could leave writers, and the site owners, open to accusations of plagiarism. It is the act of rewriting and paraphrasing stories that appear on genuine news websites, such as Fox News, where working journalists have gathered the facts and presented them as a news story... …
There is a tried and true maxim in the SCUBA diving community: "Plan your dive, and dive your plan." This sage piece of advice is also applicable to our community of authors... …
Not too long ago I was given the opportunity to participate in a random act of culture at a nearby mall. I counted myself and a few friends among dozens of singers who gathered at the appointed hour at Crossgates Mall in Guilderland, New York, stood up when the music began, and belted out the Hallelujah Chorus. People stopped eating their burritos and pot stickers to stare and some even smiled and took pictures. I loaned my modest alto to the effort and our whole group was rewarded with thunderous applause at the last hallelujah. It was quite satisfying. Since then I've tried to apply that "random" mentality to my writing... …
When you publish a book and want to bring attention to it, it's a good idea to get some reviews and create some buzz. Traditionally, writers, publishers, and publicists target mainstream media. But, sometimes it pays to go right to the source... …
Most people I've interviewed for newspaper and magazine articles enjoy speaking with me. They're passionate about the topic, desire publicity or simply like chatting. Others aren't like that... …
About 48 hours after I sent out a press release for my book through a major distribution service, I was thrilled to find two calls from TV show Special Guest Coordinators on my voicemail... …
As I took my son for a walk through the neighborhood recently - the winter weather temporarily rising from the 20s to the 60s - there must have been a hundred discarded Christmas trees lining the curbs. Possibly enough to heat the entire city for a day! It made me realize something: the holidays are definitely over... …
I was SO excited! After two years, I'd finally finished revisions to my newest non-fiction book, and even had scored an interview with a major metropolitan daily. I was all set to promote the new edition to buyers of the first edition, as well as to new readers. Publication day came. I updated my website, and was ready to roll - except for one hitch... …
In these high tech times, a blog or web site is certainly a useful marketing tool to maintain an online presence that promotes your book. However, unless you have millions of followers for your web site, you need online exposure beyond your own blog and Facebook page to reach people who aren't aware of your book. Here are some of my favorite free ways to promote a book online. …
Very few small, locally owned businesses - such as family-owned restaurants, local museums, and medical practices - have someone on staff to produce the kind of high-quality marketing and promotional materials that companies need to succeed. Writers who are skilled storytellers, and can show readers in words why a subject is worthy of their attention, can provide a valuable service, and make good money by writing marketing collateral for small local businesses... …
Press releases give me a lot of article ideas. Writing shorts based on a single press release used to be a major part of my freelance magazine writing business. Online news sites were particularly lucrative. However, over the last several years I have found that it has become more difficult to get queries based on a single press release accepted by editors. Several other freelancers I have spoken with have said the same thing. Why is this? What strategies can you use to get article assignments based on press releases? …
Everyone thinks that travel writers travel the globe for free, fly everywhere first class, stay in resorts and spas, and get pampered at every destination. This can happen although it is getting rare. The days of magazines paying all of your expenses for trips are long gone... …
I have a regular conversation with a freelance friend and it kind of goes like this: She laments not being able to find work. I say hit the job boards because that's where I find them. She replies that she's tried it and it's hopeless. I believe her... …
As a writer, consider yourself lucky come the holiday season. With a little creative thinking, you can offer some unique twists on your usual writing services to pad your pocket just in time for the upcoming shopping frenzy... …
Spread the good news! Write for a Christian market... …
Long ago, in less digital times, major corporations and public figures paid a lot of money to companies to grab any mention of its clients in hundreds of magazines and newspapers. Today, you can do this yourself for free by using Google alerts... …
