Are Book Signings Big Book Sellers? Not Usually…

Based on a survey we did several years ago, most authors who had done a book signing were disappointed with the results. Most reported selling fewer than five copies of each title, and also reported they spent far more time and money preparing for the signing than they earned in profits from book sales.

We wanted to see how things have changed so we sent out a call for information last week. Below are four of the responses. If you’d like to share your experiences, email Please specify whether you want your comments published anonymously, or if you want us to include your name, website, and book title(s).


Great question!

If I sell one or two books in a bookstore setting that has been heavily advertised and blitzed with personal invitations via the Internet “invite” companies like Pingg, I am surprised. Grateful, but surprised nonetheless. For me, although I have been in many bookstores, it’s more work than a benefit. I do not sell books at street fairs in communities outside my own where people know me. I have not attended a book fair.

I do sell books, and anywhere from 10 or more, in a setting specifically targeted to people invited to hear me speak and, oh, by the way, buy the book!

For example, I sold nearly 100 books over three consecutive signings to individuals with a keen interest in the subject matter. Those book signings were skewed directly to the readership by an organization to which they all belonged. I always sell books-up to 10 or 12-to PEO groups; the women’s philanthropic organizations that raise money for female students. I sell books at local special events that feature art and books. For example, my town holds a summer event during which artists and writers are located at local retailers for one night. Wine and appetizers are sold by ticket, but ticket holders buy the art and books when they’re inside the retailer sipping their wine! I also sell books at events conducted by “Friends of the Library”. In October last year, I sold 15 books; one or more to almost everyone who attended.

Lastly, each time my husband and I (or me alone) meet people who ask our occupations (he’s an artist) we give them our business cards. At an art show recently when I told the wife of an artist that I was an author, she opened her Kindle and bought the book on the spot. Go figure.

Sarah Bates, Author
The Lost Diaries of Elizabeth Cady Stanton, coming soon
Twenty-One Steps of Courage, 2012
Out of Our Minds, Wild Stories by Wild Women, 2005


Hi Angela,

I had a book signing at Tattered Cover, the most prestigious book store in Denver CO.
The store put out refreshments, and presented me with a classy engraved bookplate
with my name and date of the signing on it.

I brought 34 copies with me, gave a 25-minute talk, and sold every one of them.
Of course, I was able to do it because I am a Master Palmist and my requirement for
a free, 5-minute reading on the spot was the sale of the book by showing me the receipt.

There were 34 in attendance, some were couples! I asked why at $20 a book they would
purchase 2 of them. The answer: give one as a gift.

The title of my book (my first one) is MAY I SEE YOUR HAND? Palm Reading For Fun and Profit.

Myrna Lou Goldbaum, author
May I See Your Hand?
Soul Mate Connections
Diary of a Palm Reader


Hi Angela,

My last, and best, book signing was December 2012. The owners of UpperCase Book Shop in Snohomish, WA held a local author signing event for four of us authors, coupled with the little town’s wine walk.

Folks gravitated to the comfy book shop, drank wine, ate crackers and cheese, and milled about looking at books. I “worked” the “happy” crowd, talking to anyone who would listen, book and bookmarks in hand.

That evening I sold six books. People wanted them for Christmas presents and to give to family members who were wrestling with the question, “Who will inherit?”

I haven’t been to a book signing since then, but have an idea to sell my book, with 1/3 of proceeds going to in the name of Jessie Owen, a sixth grade teacher who was paralyzed following the crash of a snow-laden tree on her family SUV last December. The horrific accident killed her parents and critically injured her siblings.

I think once I start advertising the above, my book will once again take flight.

“The Inventor’s Fortune Up For Grabs” by Suzanne G. Beyer and John S. Pfarr takes the reader on a legal roller coaster ride for six years of mediation and scuttled settlements to decide who inherits Great Uncle Art Hadley’s multi-million dollar fortune. The story deals with the adoption of a couple of adults so they could receive all the estate, and also addresses greed.

Thank you for everything you do for us readers of

Suzanne G. Beyer
The Inventor’s Fortune – Up For Grabs



At my last book signing, I sold eight (8) books. It was at an independent coffee shop with an emphasis on all things Italian, which seemed appropriate since my novel takes place in Florence, Italy. The shop agreed to keep copies of the book at the counter, and has managed to sell one or two copies per month since the book signing.

The previous book signing, at a well-advertised book fair in a shopping mall, did not result in a single sale!

Cynthia Ann Baldini


Hello Angela,

I haven’t done book signings for a while but, when I use to, I have always had good luck.

I attribute my success to not sitting motionless in a chair during my 3-4 hour book signings, but being on my feet for the entire time. I always did a little act (about 1 – 2 minutes) involving one chapter of the book – the main character made an astounding discovery. It was a high energy act, and everyone stopped to see what was happening. Most people bought my book, then continued shopping in the store for others. The store owners loved the (somewhat noisy) act and occasionally asked me back a second time.

Here is a rundown of some of the stores (and book numbers) I signed in Minnesota:

B. Dalton – 21 copies (also signed a Braille copy for a parent – gave a special tactile book marker to the blind reader)
Dove Bookstore – 6 copies
Barnes and Noble – 14 books
New Age Bookstore – 8 books
Christian Book and Gift (2X signings) – 50 books total
Waldon Books (2X signings) – 30 books total
Nemitz’s Bookstore – 15 books
Coles Books (during midnight madness sale) – 25 books
The Art Connection (2X signings) – 18 books

I doubt if many people would stop by a table in the back of any bookstore if the person sitting there was quiet as a mouse.

If you are planning to do a book signing to make a fortune – stay home.

If on the other hand you want to meet people, and have fun with the crowd – go for it!

Wendy Lou Jones
Teddy and Louis
This year that book, and rest of the series, has/is being re-released as the ‘Teddy and Louis — Golden Downs’ series



My last book signing was for a Friends of the Library Romantic tea event. I sold 16 books–a combination of Wild Montana Sky and Starry Montana Sky–as well as one of my nonfiction books–The Essential Guide to Grief and Grieving. There were two other romance authors there, and the organizers also paid for us each to have 15 books, so that everyone would have one at their place-setting. AND they paid an honorarium. All and all, a very good event.

Debra Holland, Ph.D.

Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.

About The Author


Angela Hoy is the publisher of, the author of 19 books, and the co-owner of (one of the original POD publishers that still gets books to market in less than a month), (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises. - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday. - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

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