“42 people ‘liked’ my promotional post but nobody bought my book! Why not?!”

“42 people ‘liked’ my promotional post but nobody bought my book! Why not?!”

Q –

Lots of people (42 on one) liked my book promo post but still I see no sales. Why?

– L.

A –

Having 42 “likes” on social media but no sales is not at all unusual. Friends and family like to support authors with “likes” and “retweets,” etc. but they rarely go so far as to order a copy of the author’s book if it’s not something they’re truly interested in. You should not take it personally. Many friends and family members even lie to authors about buying their books so as not to hurt their feelings. You can read more about that unfortunately phenomenon here:

AWKWARD HOLIDAY GATHERINGS! When Relatives Say They Bought Your Book (But They Didn’t)

If you purchased an ad on social media, there are a few reasons why it might not have generated any sales:

1. People must usually be exposed to an ad multiple times before they will actually purchase the product. With social media, you never know who is seeing the ad, nor how many times they’ve seen it.

2. The ad may have been too plain. Perhaps it wasn’t tantalizing enough, or the graphic wasn’t eye-catching.

3. I don’t know how many people actually saw your ad but 42 likes isn’t that much, and certainly not enough to expect a sale. A mere fraction of those who see an ad actually buy the advertised product.

4. Lots of people on social media click “like” on a variety of things with no intention of ever buying any of them. Heck, some people click “like” on every post they see just because they want to be nice and make friends.

Spending a few dollars on a social media ad isn’t going to sell many books. You need a well-rounded marketing campaign, which is actually very easy to do yourself if you have the right tool. Please see:

90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book’s Daily Marketing Plan



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The Do-It-Yourselfer's Guide to Self-Syndication

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