Media Kits: Perusing for Profit By Christine Venzon
As writers, we naturally check a market's writer's guidelines before submitting material. And they usually answer all our questions regarding content, story length, and (ahem) payment. But not every publication is so kind as to share its guidelines on its website, or even for the asking. Even when it does, you may need more information to fine-tune a query or decide between one market and another. It could even be a new venue, without a stack of back issues or archives to read as market research. Writers are members of the media. Why not check the publication's media kit? …

