Guaranteeing Book Sales Through Market Analysis By Joan Wai
When people learn I'm an author with my own small press and a couple of non-fiction titles in print, I hear a lot of enthusiastic ideas about books they would like to write. Many tell me about their passion for their work, as if the sheer love for their idea is what will make their book sell. I ask if they've done a market analysis to prove the marketability of their idea. They usually answer me with a blank look. …

