POD SECRETS REVEALED

POD SECRETS REVEALED: How Much Do POD Publishers Profit from Those “Distribution” Fees? Hmmm… – Angela Hoy, co-owner of BookLocker and WritersWeekly.com

POD Publishers that use Ingram’s printing division to print their books incur a $12 annual fee for each title/ISBN. They call this their “Catalog Fee.” Ingram’s catalog fee provides: “Access to our worldwide distribution channels (the largest portfolio of wholesalers, distributors and booksellers worldwide).” Basically, this means they send out an automated feed to bookstores that includes all the available titles and it costs $12 per year to keep a book in their feed.
Most POD publishers pass this fee onto their authors but under a variety of names. While it’s common to mark up a fee a small bit for a variety of reasons (administrative costs, their own file hosting expenses, etc.), some POD publishers take “marking up” to a whole new level.

POD SECRETS REVEALED: Ridiculous Hot Air on Some POD Publishers’ Websites – Angela Hoy, co-owner of BookLocker.com

At BookLocker, we are frequently contacted by authors who say they are surprised by our candor. We never tell authors their book might become a best seller…because it probably won’t (most traditionally published books never become best sellers, either). We don’t twist our words around to make it appear an author’s book will be stocked by “25,000” bookstores. It won’t. And we don’t publish verbiage that makes an author think we do something we don’t. We just don’t do business that way.
Authors appreciate our honestly because they have read so much confusing blurbage on other POD publishers’ websites.
Here are a few examples of what we believe is “hot air” on some POD publishers’ websites. Of course, this is our opinion. You can form your own…

POD SECRETS REVEALED: You Pay… But THEY Own the Rights?!

It’s disgusting but it’s true. Some POD publishers will do anything to make it financially and logistically impossible for you to switch to another POD publisher if you are unhappy with their services in the future. We call this a “forced marriage.” One way they might do this is to include verbiage, buried in the middle of their contract (or multiple contracts as some POD publishers offer different contracts for each service), that states they own all rights to the materials you have paid them to create…

POD SECRETS REVEALED: “Free” POD Services Can Be Very Expensive!

Tempted to sign up with one of those POD publishers that are claiming to be FREE? Think again! If you’re a graphic designer and you can layout your book on your own, and if you can create a professional and original book cover on your own, too, and if you want to severely limit your book’s availability (and salability), that’s one thing. But, if you want to get your book published for “free”, in some cases you can forget about having an ISBN (which online and brick and mortar bookstores and libraries require), forget about being distributed by Ingram, the largest book distributor, and forget about a lot of other things as well…

POD SECRETS REVEALED: List Prices, Royalties and Author Discounts

When authors are researching POD publishers, they often just look at the setup fees, glance at the royalties (not knowing what they’re a percentage of), and go from there. Unfortunately, they don’t always think about asking what the list price of their book will be, don’t understand how the royalty structure works or when royalties will be paid, and don’t always ask how much they’ll have to pay for copies they purchase themselves after the book is ready to sell…

POD SECRETS REVEALED: SHIPPING COSTS – Giving Authors the Run-around Instead of Firm Quotes?!

You did it! Your book is finally in print! After months of sweating over details like editing and cover colors and even the final list price, you’re ready to start that marketing campaign! You’ve even figured out that you can make more money buying copies at your author discount and doing your own fulfillment at appearances than you would if you sent potential readers to your publisher’s website. But, wait…
You just tried to place an order for 100 copies of your book…and discovered that your publisher is charging you around $1 per small, paperback book for shipping and handling! Say what?! That blows your budget right out of the water!

POD SECRETS REVEALED: Is Your Book Overpriced on Amazon?

I received this email from an unhappy POD author:
“I’ve really, really disliked Lulu, and have been very discouraged by the process. I don’t think a paperback of this book should cost so much (they claimed it’s necessary for the Amazon distribution). I actually haven’t marketed this book at all because I’m upset by the costs.
She provided me with her book’s information online. It’s a 390-page paperback (fiction) and it costs (are you sitting down?) more than $25! She’s right. That is WAY too expensive. Why would any POD publisher want to price a book out of the market like that?
I looked online and found two POD publishers that have some (not all) of their books appearing on Amazon with significant price differences compared to the list price on the publishers’ own websites…

POD SECRETS REVEALED: Shipping Costs Charged to YOUR Customers By Angela Hoy, co-owner of BookLocker

Several months ago, we ran a feature that revealed the shipping costs charged by POD publishers on author orders (large-quantity purchases).
Today, we’re comparing the shipping costs POD publishers are charging YOUR readers – the customer who drops by to order a book from the publisher at the recommendation of the author. Yes, inflated shipping costs CAN impact your sales!