I am a book reviewer and I publish my reviews in my blog, Little Miss Reader (http://lttlemissreader.blogspot.com). I receive hundreds of book review requests each year and, unfortunately, I must reject most of them.
There are lots of self-published authors out there who have no idea how to write a good book review request! I have read numerous posts and articles from authors claiming they know how to write the best book review requests. The thing is…they are usually wrong. So, I am here today with a few tips for sending in review requests that will hopefully give you more acceptances and fewer rejections.
I receive between 10 and 30 review requests per week and I generally only accept 1 or 2 of those. I reject so many mainly because they have forgotten the following;
Always make the request personal
You do not have to write an individual request for every blogger or reviewer you approach – but you really should! The least you can do is personalize it by using their name. Never begin with dear blogger, dear reader or something as impersonal as that! And, never, ever address it to “dear sir.” Use the blogger’s name – always.
Another tip is to show that you have looked at the blogs and read several former reviews. Flattery will get you a long way, but make it tasteful.
Always have your facts straight!
I have received too many review requests boldly stating that I have either read, and even enjoyed, a book from the author before, or read a similar book and enjoyed it – and those are usually all lies. I know I am not the only one who receives those mails and many book reviewers do not accept those requests. Even if we are disorganized, we are usually 99 percent sure of the books we have read so do not try to trick us into anything.
Always read the review policy
Another reason I decline so many review requests is when it’s obvious that the author has not read my review policy. If a blogger receives books for review, there is usually a review policy to go along with it, and it is very important that you read it! In my review policy, it states that I only receive physical copies for review, so I will automatically decline any request with a digital copy. There is usually also a timeframe for when you can expect a review, preferred genres, and everything else review-related. It usually only takes a couple of minutes to go through a review policy and it is very easy to see if an author has read the policy – so take the time to read it!
Always be sure that your book is a good fit for that reviewer
If you have written an erotic book, you should not send review requests to Young Adult (YA) bloggers, and vice versa. The description and main area of coverage is something you can find in the review policy, or even in the past reviews. There is no use spending time writing a review request that is doomed from the beginning because of the book’s topic or genre.
In the world of books, reviews are very important but review requests are more important. A good review request can help an author’s sales rank. A bad review request can lead to no review, which can hurt sales.
So, send sending out requests to book reviewers, do it right. And, remember…there is always a chance those reviewers will be loyal readers in the future.
AmandaEmma is a reviewer and a blogger. She created her book blog, Little Miss Reader (http://lttlemissreader.blogspot.com), in 2013 and has since written numerous reviews. She became a reviewer for Hot Key Books in 2014. She has since created a Danish blog as well; Frk. Litteratur (frklitteratur.dk) and is now a prominent blogger and reviewer in the Danish book blogger community.