Want Christmas Sales for Your New Book? Get. Published. NOW!!! It’s Easy! Here’s How! By Angela Hoy

Want Christmas Sales for Your New Book? Get. Published. NOW!!! It’s Easy! Here’s How! By Angela Hoy
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When the back-to-school commercials start in July of each year, I feel a twinge of anxiety deep down in my gut. When the newspaper and television news shows run footage of children getting on school buses for the first day of school here (which happened last week), my heart starts to pound a bit. When September 1st arrives, I’m sweating and in fast-forward mode. At each of these pivotal moments, I’m reminded that I will be getting little sleep from now until Christmas week. Yes, around 17 weeks of puffy eyes and sore fingertips, but also the excitement and satisfaction of helping so many authors launch their new “babies” into the world! And, I LOVE every minute of it! (Well, except for the sleep-deprivation part…)

Why? Because the back to school/fall-is-coming advertisements seem to spur authors to want to get their new books on the market ASAP to take advantage of the impending holiday shopping season.

I, myself, do a lot of my Christmas shopping in October. I always buy books as gifts, of course, but books that are not yet on the market aren’t going to end up in my shopping cart (electronic or otherwise). I’m exceptionally organized (I must be in order to run a successful business while homeschooling two children). My mother is also very organized and she’s the one who taught me to get the holiday shopping finished early. Why wait until the last minute, and have a super-stressful holiday, when you can get it all finished long before Thanksgiving? Don’t even get me started on Black Friday. By then, I’m usually done with my shopping and I spend Black Fridays lounging around, watching Christmas movies, and gorging myself with leftover turkey sandwiches. (I admit that Black Friday is one of my favorite days of the year!)

But, let’s get back to the frantic, hysteria-inducing, stomach-flopping topic at hand. Toward the end of August at BookLocker.com, and all through September, we are INUNDATED with new manuscripts by authors who want their book published in time for the Christmas shopping season. We usually get a book to market within a month and we’re able to do that during the fall publishing rush as well.

Yes, between the day an authors signs up at BookLocker, until the day when their book is up for sale, appearing on Amazon.com, BarnesandNoble.com, BooksAMillion.com, Powells.com, BookLocker.com, and numerous other online stores across the globe (and even in the databases of brick and mortar bookstores) usually only one month has passed – sometimes less if the author has responded quickly to all our correspondence!

It’s an intimidating process for brand new authors, but not for us! To help authors understand the publishing process, we send them this:

BOOKLOCKER’S PRINT PUBLISHING PROCESS:

After a manuscript is accepted –

1. Author submits contract and order with their book size and interior page color choices.

2. Author uploads manuscript.

3. We format the file.

4. We send the current formatted file back to the author for any last-minute changes.

5. Author uploads their final manuscript to us.

6. We do final formatting check, convert to pdf, do clean-up, and send to author for approval, along with a POD Final form, which asks them for the price, categories they want, description, etc. We also determine final spine width, and send that to our designer (if the author ordered cover design from us), or to the author (if they have their own designer).

7. Author responds to POD Final form with answers to all questions.

8. Designer or author submits cover.

a. If Booklocker’s designer submits cover, files are ready to upload to the printer.

b. If author submits cover, we check the cover and notify the author if there are any problems. If there are no problems, the files are ready to upload to the printer.

9. We set the book up in the printer’s system, and upload the files to them.

10. The printer processes the files, and ships the print proof directly to the author, usually within 2-5 business days.

a. If the author has changes, the process goes back to #4 above.

b. If the author approves the print proof, we send them a final form to complete to add the book to the site. We use that form to add the book to the site with the correct info. (short blurb, any reviews, about the author info., etc.). The book page usually goes up in less than 2 business days.

11. We notify Ingram (the large book distributor) that the print proof is approved and they automatically send a feed with the print book’s info., price, cover, etc. to the online bookstores, like Amazon. The books pop up there very quickly.

12. If an author has signed up for epub/mobi (ebook) formatting/conversion/listing, that process begins after the print galley is approved, and usually takes about two weeks. This saves the author from needing to pay twice (to change two sets of files) if they find changes they want to make after seeing the book in print. Some authors notice editorial items they previously missed when they are able to hold the printed, bound book in their hands.

At BookLocker.com, we usually get a print book to market within a month of the author sending their final file to us but, if the author delays in communicating with us, or in sending checked files back, that can affect the schedule.

When authors express anxiety about the publishing process, we assure them that this is what we do, all day every day. The process is a breeze for us. We quickly and kindly guide the author through the steps, patiently answering any questions they may have along the way, and making the process as simple as possible for them. Over the years, we have helped thousands of authors launch their titles, quickly and with professionalism, quality, and kindness, and for a lower price than the “other guys.” At BookLocker.com, we break even on setup fees, and earn our profits on book sales.

If your manuscript is ready, or is almost ready, and if you want to take advantage of the 2016 Christmas shopping season, please, please, please CONTACT ME ASAP!

Most of our competitors take 4-6 months to get a book to market and, while we don’t charge extra for one-month publication, you can save yourself (and us!) a lot of stress by contacting me now so we can get you on the Fall list and get things under way right now. 🙂

NOTE: We also have a rush, 2-week publishing service but wouldn’t you rather save $$ and avoid stress? We would rather you do that, too! And, if we get too many rush sign-ups late in the shopping season, we may have to stop accepting those until after the holidays.

“As close to perfection as you’re going to find in the world of ebook and POD publishing. The ebook royalties are the highest I’ve ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can’t go wrong here. Plus, they’re selective and won’t publish any manuscript just because it’s accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors’ books, but with lower POD publishing fees, please let me know.”
– Attorney Mark Levine, author of The Fine Print of Self-Publishing

RELATED:

BookLocker’s Prices:

Print on Demand Price Comparison

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POD SECRETS REVEALED Series

Is Bigger Necessarily Better? No Way Lots of Imprints and Lots of Complaints! Could You Unwittingly Crawl into Bed with Author Solutions?



About The Author

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Angela Hoy is the publisher of WritersWeekly.com, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Got questions about Print On Demand and Self-publishing? Ask Angela.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.

ANGELA ON TWITTER
https://twitter.com/AngelaHoy

BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!
http://www.facebook.com/booklockerbooks

ANGELA ON TUMBLR
http://angelahoy-writersweekly.tumblr.com/

Angela is the creator of the Original 24-Hour Short Story Contest!
http://24hourshortstorycontest.com/



Read More Of Angela's Articles HERE



Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90…and beyond!



One Response to "Want Christmas Sales for Your New Book? Get. Published. NOW!!! It’s Easy! Here’s How! By Angela Hoy"

  1. Irene Fenswick  August 19, 2016 at 7:58 am

    Angela, thank you so much for the detailed post with a very helpful description of the publishing process. It will help young writers to understand the process, and as a result, get better prepared, organized, and, finally, published. In my opinion, the recipe for success is planning, preparation, and self-organization.