Published on November 16, 2016
promotional pitfalls

I am not sure how this happened, but ever since my new book hit the market, a different publisher has been calling my office, and sending emails.
Published on September 9, 2016
amazon, promotional pitfalls

According to a website: “Creating a book giveaway function does nothing but increase you and your book’s visibilities. Meaning that it is very necessary. Amazon has created a book-giveaway-channel that would allow authors to create reading contests, and choose their winner(s).”
Published on April 15, 2016
book marketing, promotional pitfalls

I found a $500 online class that teaches authors how to market their books to libraries. Is this something I should consider?
Published on April 1, 2016
authorhouse, book marketing, promotional pitfalls

At the last book fair I attended, there were countless lonely authors sitting behind tables, offering to autograph their books…
Published on February 19, 2016
promotional pitfalls

Hello. I am currently in the process of self publishing and soon I want to have a book signing. I have reached out to a few bookstores in preparation. A few of them suggested I email the owner/manager. My question is what kinds of things should I be sure NOT to leave out when I correspond with them via this first email?
Published on January 14, 2016
book marketing, promotional pitfalls

My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they are more impressive, and might garner more attention from reviewers. I am looking at this from a business perspective – ROI. What has been your experience?
Published on August 18, 2015
promotional pitfalls

There are lots of publishers (and other firms) that will gladly and greedily ask you to plunk down a lot of money to create and distribute a press release (that they know will likely cost you more than any resulting book sales) …
Published on March 25, 2015
amazon, book marketing, promotional pitfalls

An author recently sent in the following when asking about his book sales…
Published on July 16, 2014
book marketing, promotional pitfalls

You’re depressed. You’re confused. You’re thinking about giving up writing altogether. Why? Because the only people who have bought your book are your mom and your Aunt Bertha. With more than a million books published each year now (most of those self-published), there is lots of competition. However, many authors earn enough in book sales to feed their families. How do they do it?
Some of this may be hard to hear (I mean read) but, if you clicked on this article, you’re obviously seeking the truth. So, here it is…
Published on June 25, 2014
promotional pitfalls

Have you recently published a book, but can’t find it by searching for the title on Amazon.com?
Amazon, for obvious reasons, does not share with anyone the algorithm they use to calculate search results. But you can make some educated guesses…