promotional pitfalls

Having a “Typo Contest” is a HORRIBLE Idea!

Having a “Typo Contest” is a HORRIBLE Idea!

An author told me the other day he found a typo in his proof, adding “I’ll probably leave it and send $5.00 to the first three readers that spot it and tell ’em it was test to see if they actually read the book…” I was completely honest, and told him that would be a HORRIBLE idea.

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Recently, I noticed a URL for a fictitious website in a book I was formatting. I pasted the URL into my browser and, sure enough, it was a real website. The fictitious usage was for a humorous book but the actual website was a suicide prevention one. Had the author used that URL, it would not have only been in very poor taste, but it could have also resulted in a lawsuit.

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