Has Your Book Been Displayed At A Large Book Fair? How Many Copies Did You Sell?
At the last book fair I attended, there were countless lonely authors sitting behind tables, offering to autograph their books…
promotional pitfalls
How Can I Convince Bookstores To Host A Signing For My New Book?
Hello. I am currently in the process of self publishing and soon I want to have a book signing. I have reached out to a few bookstores in preparation. A few of them suggested I email the owner/manager. My question is what kinds of things should I be sure NOT to leave out when I correspond with them via this first email?
Should I Send Paperbacks or Hardcovers to Book Reviewers?
My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they are more impressive, and might garner more attention from reviewers. I am looking at this from a business perspective – ROI. What has been your experience?
Paying for Press Releases = Throwing Your Money Away?
There are lots of publishers (and other firms) that will gladly and greedily ask you to plunk down a lot of money to create and distribute a press release (that they know will likely cost you more than any resulting book sales) …
BookScan vs. NovelRank vs. Others – Where Can I Find Real-time Sales Data For My Book?! By Angela Hoy
An author recently sent in the following when asking about his book sales…
29 Reasons Your Books Aren’t Selling By Angela Hoy
You’re depressed. You’re confused. You’re thinking about giving up writing altogether. Why? Because the only people who have bought your book are your mom and your Aunt Bertha. With more than a million books published each year now (most of those self-published), there is lots of competition. However, many authors earn enough in book sales to feed their families. How do they do it?
Some of this may be hard to hear (I mean read) but, if you clicked on this article, you’re obviously seeking the truth. So, here it is…
Is Your Book Difficult to Find on Amazon? This Might Be Why. By Richard Hoy
Have you recently published a book, but can’t find it by searching for the title on Amazon.com?
Amazon, for obvious reasons, does not share with anyone the algorithm they use to calculate search results. But you can make some educated guesses…
Avoid Getting the Domain You Want Taken Out From Under You! – Richard Hoy
If you’ve ever searched for a domain name to buy on a website that sells domain names, this might have happened to you…
Is Sending a Press Release to Regular Folks Spam? YES!
It seems to me there is a fine line between a press release and a promotional item. Wouldn’t you say that a press release is generally promoting something? Maybe the definition of “promoting” is the key.
Can I send press releases to anyone or only to journalists?
BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben
Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing they’re a hot commodity when, really, they’re not. In the online world it’s known as black hat SEO. It’s the process of artificially inflating web visibility either for social media accounts, websites, or blogs using unethical techniques. Now granted, places like Amazon or Facebook won’t throw you in the slammer. They will, however, ban your account…