UP-SELL AND DOWN-SELL FUNNELS! How I Make More Money Because Of My Checkout Cart – by K.M. Robinson

UP-SELL AND DOWN-SELL FUNNELS! How I Make More Money Because Of My Checkout Cart – by K.M. Robinson

Selling books through our own websites is incredibly important. Fans love the chance to get signed copies of books, swag, and more directly from us. Not every check out cart is the same though and, because I was strategic with the one I picked, I make way more money on mine because I use an up-sell or down-sell funnel.

What’s that, you ask? It provides options for other items the customer might want to purchase before the finish checking out.

When fans come to my website and visit my store, they have the opportunity to buy books, swag, and more. Once they select the item they want, my check out cart then sends them through a funnel. This is something very few check out carts do. By simply asking purchasers if they’d like to add on a novella, a signed print, a necklace from the story, a custom tea that goes with my book, etc. they’re far more likely to say yes.

Based on their decision to add or not add that extra item, my cart continues to ask a few questions with higher or lower-priced items that are related to their initial purchase. All of these funnels are constructed by me on the back end of the system so that they aren’t being asked to add random items, but rather, have the chance to add qualified, related bonuses that I think they’d probably like if they picked up a copy of this book, or a tea from that series, etc. I even have the opportunity to allow them to add on bonus purchases for a sale price, giving them an even better deal.

By creating these funnels, I’ve made much more money than if they had just added the one item to their cart, and checked out without being asked any questions. The majority of the time, the fan would have never seen the bonus items I offer if they weren’t clicking on different pages of my site.

Sales carts that have these features are pricier to work with, but usually have a flat monthly fee instead of taking a cut of the sale. These are not right for authors just starting out with one book but no extra products to sell but, once you have more than one book for sale, and/or other items for your fans, it’s a great tool to add to your site. The earlier you can start implementing it into your author business, the faster you’ll start making that extra money.

It’s made a world of difference not only in my author brand, but in my other businesses as well. If you can’t afford it just yet, try creating a “you might also like” section within your shop on your website to at least make sure people are aware of other related items they might like to add on to their purchase. It’s well worth the time-investment to build out your brand, and make some extra money.

RELATED:

K.M. Robinson is a young adult author and professional social media strategist who has been interviewed by Facebook for her innovative work in the field of social media marketing and messenger bots. She’s also represented the USA in a major live broadcast for World Social Media Day, as well as sponsored for her work in marketing through live broadcasting.

 

 



It's A Dirty Job...Writing Porn For Fun And Profit! Includes Paying Markets!

Fact is, writing porn is fun! It's also one of the easier markets to crack and make money at while you're still honing your skills. "It's A Dirty Job..." is one of the only resources that can teach you everything you need to know to create your stories and target your markets.



Read more here:


It's a Dirty Job








Get 10% off "Query Letters That Worked" when you use the code below at checkout!


QUERY10





Have a Freelance Success Story to share? We pay $40 on acceptance, non-exclusive electronic rights only. Success stories run around 300 words but we're very flexible. Our guidelines are here:

http://writersweekly.com/writersweekly-com-writers-guidelines

>>>Read More Success Stories<<<




Joel's BookProgram: The Simple Secret To Writing A Non-Fiction Book In 30 Days, At 1 Hour A Day! - SECOND EDITION





If you are a solo professional, having your own book is one of the best investments of time and money you can make, to promote your business and gain more clients. Why?




  • If you are an author, you are an authority--an expert in your field.
  • A book is a tangible credential.
  • Your book can differentiate you from your competition.
  • It's an opportunity to explain your uniqueness, your "special sauce."



Order "The Simple Secret To Writing A Non-Fiction Book In 30 Days, At 1 Hour A Day!" right away. And picture yourself handing your own book to a prospect, in just a short time!






HOW TO REMEMBER, WRITE AND PUBLISH YOUR LIFE STORY


Angela Hoy's popular online class is now available in book format!


Remember Your Past
Write It and Publish It
in as little as 12 weeks!



Angela Hoy's book will get you started!



  • Using Angela's MEMORY TRIGGERS, recall memories that have been dormant for years
  • Record those memories in chronological order in your memory notebook
  • Using the memory notebook as your outline, write your autobiography!
  • Also works for biographies and memoirs!

Read more here:
http://booklocker.com/books/4764.html






Leave a Reply

Your email address will not be published.