How to SUCCESSFULLY Use Twitter to Sell Your Book – by Jules Schulman

How to SUCCESSFULLY Use Twitter to Sell Your Book – by Jules Schulman

Unless your name is Stephen King or Joyce Carol Oates, social media marketing is vital to a book’s success. Without the proper tools and knowledge, authors may find their posts and advertisements doomed to Internet obscurity. If used correctly, Twitter can be one of the best platforms for a writer to gain an audience – and increase book sales!

Here are some Twitter tips for any author:

Use Hashtags
Hashtags are like the table of contents of Twitter. When you post, make sure to include specific hashtags that are likely to lead a reader to your novel. Instead of #book, try #youngadultfiction. And, don’t stop there. Research and follow your hashtags to keep on-trend, and find more creative ways to promote your book and website.

Interact!
No one likes a one-sided conversation. You’ll get more views and link clicks if you regularly retweet, tag, and mention other Twitter users.

Book Link in Twitter Bio
Put the link to your book in your biography section on Twitter. This will make finding it convenient for users.

Use Gifs
Humans are visual creatures. Adding a relevant gif to your tweet will make it stand out on a user’s crowded home page.

Consistency is Key
Followers, link clicks and, most importantly, sales don’t happen overnight. Build trust with your followers by posting every day. A good trick for the busy author is to create a document full of original (future) tweets that you can copy and paste at any time when you’re snowed under with other work.

Use Humor
There is a big difference between this tweet: Read *insert your book title here* – and this tweet: I drank so much coffee while writing *insert your book title here* that I’m pretty the #starbucks cashier knows my name, my dog, and my life story. The second one is witty and engaging. It’s far more likely to get comments, likes, and retweets.

Research
Market research isn’t just for your book. Follow successful authors, editors, and publishers in your genre. Emulate what they do, and feel free to tweet at them. They may even respond!

Utilize your Network
Your mother, neighbor, dermatologist, grocer, and child’s fourth-grade teacher are all on Twitter. Real-life connections can become your biggest Internet fans. Those are the ones most likely to share your tweets! If a friend volunteers to tweet about your book or link it to their Twitter, accept immediately, and send them thank-you cookies.

Consider Twitter Ads
It may be worth the money to get your targeted tweets in front of the right people. While Twitter ads can be a shortcut to Internet visibility, they are by no means necessary.

Choose a Good Profile Photo
Unfortunately, Twitter users do judge a book by its cover. Nothing screams “new user” like a blank profile photo or banner. And, don’t wear your pajamas!

What Not to Do on Twitter:

-Don’t over-tweet at anyone. If you have mentioned a single user more than three times in a single day, you may need to slow down those Twitter fingers.

-Don’t expect fast results. Rome wasn’t built in a day, and neither is a Twitter presence.

-Don’t copy and paste your thesis. Keep it casual and quick.

-Don’t be negative. The descent into Internet anger is fast and furious.

-Don’t post about your breakfast. Not everything should earn a spot on your page.

Whether you’re an amateur tweeter or a professional poster, using Twitter for book marketing can be daunting…if done the wrong way. With patience and persistence, Twitter will provide you with a large audience, and will boost your book sales!

RELATED

Jules Schulman is a journalist, grant-writer, and researcher. Her writing centers around learning disabilities, business trends, and the law.





 



The Fearless Freelancer: How to Thrive in a Recession


Want to Recession-Proof Your Freelance Business?



Freelancing in a recession doesn’t have to be scary. The Fearless Freelancer gives you a proven, step-by-step process for getting steady, high-paying clients—from a freelancer who’s thrived during two recessions.



Whether this is your first recession or you’ve been through this before, discover how to:

  • Boost your confidence so you can stay calm and focus
  • Stand out in a sea of freelancers so clients choose you
  • Make freelance marketing as easy as tying your shoes
  • Find high-paying clients that still need freelancers now
  • Create marketing that will attract those clients
  • Succeed in a recession even if you’re a new freelancer


Free Bonus Content
Also get dozens of checklists, templates, and other tools to help you recession-proof your freelance business, including:

  • Simple Strategic Plan for Surviving the Recession
  • The Ultimate LinkedIn Profile Checklist for Freelancers
  • Awesome Freelance Website Template

 





 





Get 10% off "Query Letters That Worked" when you use the code below at checkout!


QUERY10




 



7.625 STRATEGIES IN EVERY BEST-SELLER - Revised and Expanded Edition


At this moment, thousands of would-be authors are slaving away on their keyboards, dreaming of literary success. But their efforts won’t count for much. Of all those manuscripts, trade book editors will sign up only a slim fraction.

And of those titles--ones that that editors paid thousands of dollars to contract, print and publicize--an unhealthy percentage never sell enough copies to earn back their advances. Two years later, most will be out of print!

Acquisition Editor Tam Mossman shares seven essentials every book needs to stay in print, and sell!



Read more here:


http://writersweekly.com/books/5635.html