Ebook Sales Continue Their Downward Spiral – Is Anyone Really Surprised?

Ebook Sales Continue Their Downward Spiral – Is Anyone Really Surprised?

It comes as no surprise to anyone in the industry that ebook sales have continued to dive. When ebooks first became well-known, many speculated that print books would eventually become obsolete. I never believed that. Hardcore book lovers (including myself) have an intense addiction to the look, feel, and even smell of print books. This often begins in childhood and, as far as I know, there are no 12-step programs to help those of us who are afflicted.

Some of you may not know that I created one of the first ebooks, before ebook was even a  recognized word, and long before Stephen King made them popular. You can read about that HERE.

After watching so many companies invest in technology to develop ebook reading devices, it sure seemed they would indeed give print books a run for their money. But, all along, I had a suspicion that ebooks might be a gimmick that would excite people in the beginning, but lose their interest in the end. Don’t get me wrong. There will always be ebooks. But, as I’ve predicted for years, there will also always be print books. And, the vast majority of people still prefer print book to ebooks.

One major problem with ebooks is the difficulty in giving them away as gifts. Books have long been a beloved gift, both for the gift giver and the recipient. Amazon is the #1 seller of ebooks (of course). If an author (or anyone) “gifts” an ebook to someone (a friend or relative, or even a book reviewer), that person can use that “gift’ to purchase whatever they want on Amazon. When the recipient receives their “gift,” they are given the option to “exchange for gift credit,” which is the Amazon gift card. The author then earns no royalties on that sale/gift purchase.

If a grandmother, for example, purchases a specific ebook for her granddaughter on, say, having a positive body image, her granddaughter can, instead, swap that out for a new nose ring or some purple hair dye. Perhaps Grandpa wants to send a cute children’s ebook to his grandson but, instead, since the grandson isn’t old enough to have an email address, sends it to the child’s father, who instead uses the Amazon gift to purchase some beef jerky. 

In a nutshell, the giver will never know if the ebook they truly wanted to give was ever received by the recipient.

Even more disturbing for authors purchasing their own ebook for someone is that Amazon lets the purchaser email the ebook download link to themselves, and then Amazon implies they can forward the ebook to another person later (making it seem that ebooks can be shared, with no additional royalties going to the author). According to Amazon’s site: “Email to yourself if you’d like to buy now and forward to another person at a later time.”

Another problem with ebooks is, if you want to purchase one for someone, you must first determine if they have the correct hardware/software to download and read that ebook, not to mention if they’re even someone who reads ebooks at all. None of these problems come into play with print books. And, you can’t gift wrap an ebook.

Print books will always trump ebooks in the gift department. That is one huge reason that print books continue to outsell ebooks, and why I predict that:

1. Ebook sales will continue to plummet.

2. Print books will never “go out of style.”


Authors Beware! “Gifting” Your Kindle E-Books May BACKFIRE!

CHANGING TIDE! Print Book Sales Increase While Ebook Sales Continue to Decline

The Ebook Trend is Definitely WANING! NOW WHAT?!

Why You Should Publish Your Print and Ebook Editions AT THE SAME TIME!

Three Times More People Prefer Print Books to Ebooks

75% of Americans DON’T Own Ebook Readers – Are you ignoring 75% of the book buying market?!

Ebook Conversion Services – You Get What You Pay For…Sometimes!

Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.

About The Author


Angela Hoy is the publisher of WritersWeekly.com, the author of 19 books, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises.

WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.

ANGELA ON TWITTER https://twitter.com/AngelaHoy

BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!



Angela is the creator of the Original 24-Hour Short Story Contest!

Read More Of Angela's Articles HERE

BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K - $100K Publishing Contracts - by Angela Hoy

Peek over the shoulders of highly successful, published authors to see how they landed publishing contracts worth $10,000 to $100,000! An enticing yet professional book proposal is the key!

BONUS! Successful ghostwriter, Anton Marco, shares his secret for landing ghostwriting clients. Don’t miss Anton’s real ghostwriting contract at the end of this book! It provides an example of what he charges and the payment terms he requires from each client.


Angela Hoy's popular online class is now available in book format!

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Read more here:

90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy

Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.

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Fall 2020 24 Hour Short Story Contest


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