This week, we’re going to look at how some P.O.D. publishers upsell (nickel and dime) authors on products and services that should already be included in their outrageous setup fees.
Writing a book is hard. Publishing and promotion can be difficult as well. Most authors are professionals but some still fall for the outrageous marketing verbiage dished out by some of the Print on Demand (P.O.D.) publishers. A lot of this garbage is downright insulting. Do authors really fall for this stuff? Unfortunately, some do!
While self-published books don’t carry the same stigma they did even as recently as a few years ago, they still aren’t considered on the same tier as traditionally published books. So, most self-published authors don’t want to make a big deal out of the fact that their book is “self-published.”
There seems to be no shortage of ways that POD publishers can concoct to separate authors from their money. Here are a few DOOZIES that we bet cost far more than most (if not all) authors will ever earn back in resulting book sales.
Ah, the large POD publishers will say just about anything to get your money, including offering ridiculous sales that look like good deals…until you do the math.
It’s no secret that that there are just a handful of major players in the Print on Demand (POD) industry (with a few thousand smaller ones) and that there are numerous complaints about the largest ones online. Oddly, under those complaints you rarely see the company in question defending itself. Why?
It seems it’s not enough that some POD publishers charge new authors thousands of dollars to publish a book. Some have taken the low road by attempting to trick their competitors’ authors into thinking they need more than one publisher…
It’s been more than ten years now so I guess I can be excused for not being able to remember who it was that suggested I subscribe to WritersWeekly.com. I wish I could remember though because I would like to thank him or her for steering me in the right direction that would eventually lead to a very successful book writing career…
POD Publishers that use Ingram’s printing division to print their books incur a $12 annual fee for each title/ISBN. They call this their “Catalog Fee.” Ingram’s catalog fee provides: “Access to our worldwide distribution channels (the largest portfolio of wholesalers, distributors and booksellers worldwide).” Basically, this means they send out an automated feed to bookstores that includes all the available titles and it costs $12 per year to keep a book in their feed.
Most POD publishers pass this fee onto their authors but under a variety of names. While it’s common to mark up a fee a small bit for a variety of reasons (administrative costs, their own file hosting expenses, etc.), some POD publishers take “marking up” to a whole new level.
As I wrote last week, “Some companies will say or write just about anything to get your business…”
