Assuming Your Readers are Stupid is Just Plain…STUPID!

Assuming Your Readers are Stupid is Just Plain…STUPID!

Oh, if I only had a nickel for all of the authors over the years who have told me they didn’t think their readers would mind a few typos in their books…

At BookLocker, we recently received a manuscript that was riddled with incorrect punctuation. The writing was good and the subject was very interesting. But, the author clearly wasn’t paying attention in school when they were learning punctuation.

When I see these types of ongoing errors in a manuscript, I know that the author is not capable of editing his or her own work. I always recommend they hire an experienced editor. Professional authors will do that. Unprofessional ones will not.

Case in point: The author of the manuscript I mentioned above responded with this –

“I believe most readers knowledge of punctuation is worse than my own.”

(Did you notice the punctuation error in his response?)

Rather than argue with him, I simply rejected his manuscript, and  explained that putting a book on the market with numerous errors will harm the author’s and publisher’s reputations.

Some authors offer up an idea that they think is entirely unique (it is not). They ask me to go ahead and publish their book, saying they’ll put a note in it, offering a contest of sorts for readers who tell the author where the errors appear in the book. One author wanted to insert a statement in her book that said, “Errors are intentional to make sure my readers are paying attention.”

I am still floored about that one.

Here are the facts:

  • Publishing a book with dozens or hundreds of errors makes an author look uneducated, and a publisher look like an author meat market.
  • Offering a find-the-typo contest in your OWN book is extremely unprofessional.
  • Publishing an apology in your book for errors appearing IN YOUR BOOK is insulting to readers.
  • Claiming the content in your book is valid and true, and that typos don’t take away from that (yes, I’ve seen that many times, too), is amateurish.
  • And, assuming your readers are stupid is just plain STUPID!

If you aren’t willing to put a book on the market with correct spelling, grammar, capitalization, and punctuation, you shouldn’t be putting a book on the market at all.


Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.

About The Author


Angela Hoy is the publisher of, the author of 19 books, and the co-owner of (one of the original POD publishers that still gets books to market in less than a month), (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

Angela has lived and traveled across the U.S. with her kids in an RV, settled in a river-side home in Bradenton, FL, and lived on a 52 ft Irwin sailboat. Angela now resides on a mountaintop in Northwest Georgia, where she plans to spend the rest of her days bird watching, gardening, hiking, and taking in all of the amazing sunrises. - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday. - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors. - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.


BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!



Angela is the creator of the Original 24-Hour Short Story Contest!

Read More Of Angela's Articles HERE

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