What’s a Book Marketing Cheat Sheet?

What’s a Book Marketing Cheat Sheet?
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Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (the book 90 DAYS OF PROMOTING YOUR BOOK ONLINE), it can also be a very artistic endeavor, which makes it fun for creative folks like you and me! Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90…and beyond!

EXCERPTED FROM: 90 DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book’s Daily Marketing Plan

DAYS 13 – 20

You will need several different text-based items when promoting your book online. To avoid jumping all over your computer looking for this, that, or the other, you need to create a Book Marketing Cheat Sheet for each of your books. Your Book Marketing Cheat Sheet should be a text-only document with no fancy formatting. This will prevent you from creating unnecessary symbols when copying and pasting into other people’s websites.

You will be using your Book Marketing Cheat Sheet almost daily in your marketing activities.

Here is the information you should include in your Book Marketing Cheat Sheet:

___ Day 13

Create a new text file (your Book Marketing Cheat Sheet) in your computer.

Different websites have different limits on the amount of content you can post. You’re going to need three descriptions of your book, all at varying lengths. Write and then edit a Long Description of your book (up to 500 words). Add it to your Book Marketing Cheat Sheet.

___ Day 14

Re-read your 500-word description from yesterday with fresh eyes. Make any necessary changes and do a final edit.

You’ll now need to use that long description to create a shorter one. Copy and paste another copy of your 500-word description onto a new page in your Book Marketing Cheat Sheet. Start cutting that down (editing) and –

Create a Medium Description of your book (up to 300 words).

Once you’re finished with that, edit it one last time and then copy and paste another copy of your 300-word description onto a new page in your Book Marketing Cheat Sheet file. Just like above, start cutting that down (editing) and –

Create a Short Description of your book (up to 150 words).

Create a blurb (a very short description of less than 20 words).

Edit all of these one last time to ensure they are perfect.

Author Comment

An Author Comment (this is what Amazon.com calls it) is a personal message, in first person, from you, the author, to the potential reader concerning your book. We usually use a short version of the introduction of a book for this, provided it doesn’t exceed 250 words.

___ Day 15

Write and edit your Author Comment (up to 250 words) and add it to your Book Marketing Cheat Sheet.

Author Bios

Many sites allow an author to post their biography on pages where their book is featured. Although some, like Amazon, allow you to write quite a bit, others only allow a very short post.

___ Day 16

Write a Long Author Bio (up to 500 words).

Write a Short Author Bio (one short paragraph).

Add these to your Book Marketing Cheat Sheet.

Table of Contents and Back Cover Text

Many sites also allow authors to post their table of contents and back cover text online.

___ Day 17

If your book has a Table of Contents, copy and paste it into your Book Marketing Cheat SheetÖbut remember to remove the page numbers because it will look silly if you include those on other websites.

Add the back cover text from your book to your Book Marketing Cheat Sheet.

Keywords

You might want to refer back to the chapter titled “FINDING THE KEYWORDS YOUR POTENTIAL READERS ARE REALLY USING ONLINE” before completing this section.

If you were using a search engine to look for a book like yours, what keywords would you type in? You’ll need different sets of keywords for posting to different websites online, as well as for your own marketing activities when searching for websites that might be able to help you promote your book.

Need some help? Who are your major competitors? What keywords are they using on their own websites or in their online bookstore pages? To find this information, go to the web page in question, right click on your mouse, and look for options like View Source or View Page Source (different browsers use different wording). You may need to click a bit to find the Source option in your browser.

___ Day 18

Make a Primary, Short List of Keywords (up to 5 words/phrases) that are the ones you believe people will use most when searching for a book like yours.

Make a Secondary List of Keywords (10 additional words/phrases).

Make a Third List of Keywords (10 more words/phrases).

Add all of these to your Book Marketing Cheat Sheet.

Excerpts from Book Reviews/Comments

Unless you have obtained written permission from the author of a book review, you can’t post/publish their review in its entirety anywhere. You need to obtain written permission from the actual reviewer and/or from the website or publication where that review appears, depending on who owns the copyright to the review. Although many reviewers are happy to allow authors this courtesy, some are working for publications. Those companies might own the rights to the book reviews they pay writers to produce.

Under Fair Use Copyright Law, you can quote briefly from copyrighted material, provided you cite the source.

You will probably receive fan mail from readers. When you receive a nice comment (even from family and friends who have read your book), thank the reader and ask whether you can quote them in your marketing materials. The vast majority will be happy to let you do so but you should offer them the option of only using their first initial and last name, their first name and last initial, or just simply initials in the event they desire anonymity.

___ Day 19

Add two sections to your Marketing Cheat Sheet: Book Reviews and Reader Comments. Start pasting these review excerpts and comments into your Book Marketing Cheat Sheet in this format when they become available:

Book Review:
“Excerpted comments from book review.”
– Name of reviewer, Title, Publication

Reader Comment:
“Comment about book.”
– Name of reader, City, State

Bookmarks (no, not the printed kind)

You’re going to be participating in quite a few online discussions while promoting your book and you need to remember where these discussions are taking place. Whatever you do, don’t drop into a discussion, post something, and then disappear forever. This can hurt your credibility and may make it appear you just dropped by to spam the group/blog/publication.

Although some websites will notify you by email when somebody responds to one of your posts, not all do, and spam filters might eat some of the automated messages coming your way.

Furthermore, the “bookmarks” in your web browser might not be saved if you have a computer crash.

___ Day 20

Add a “Bookmarks” section to your Book Marketing Cheat Sheet, and start copying and pasting the URLs of ongoing discussions you are participating in during your online marketing activities.


The above was excerpted from: 90 DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book’s Daily Marketing Plan

READ MORE HERE: http://writersweekly.com/books/5948.html

TABLE OF CONTENTS FOR 90 DAYS OF PROMOTING YOUR BOOK ONLINE –

INTRODUCTION

PART I: 90 DAYS OF PROMOTING YOUR BOOK ONLINE

BEFORE DAY 1: YOU MUST HAVE A WEBSITE THAT YOU CONTROL
DAYS 1-3: UNIQUE CONTENT = A SUCCESSFUL WEBSITE
DAYS 4-11: THE ABSOLUTE BEST ONLINE BOOK PROMOTION TOOL
DAY 12: FINDING THE KEYWORDS YOUR POTENTIAL READERS ARE REALLY USING ONLINE
DAYS 13-20: YOUR BOOK MARKETING CHEAT SHEET
DAYS 21-23: SIGNATURES
DAYS 24-25: YOUR FREE BOOK EXCERPT(S)
DAYS 26-30: POSTING YOUR BOOK EXCERPT ONLINE
DAY 31: GETTING YOUR BOOK REVIEWED!
DAY 32: READER COMMENTS = MARKETING BLURBS
DAY 33: ENHANCING YOUR AMAZON.COM BOOK PAGE
DAYS 34-36: ENHANCING YOUR BOOK’S PRESENCE ON OTHER MAJOR ONLINE BOOKSTORES
DAYS 37-41: COZYING UP TO SITES WITH A GOOD GOOGLE RANKING
DAYS 42-46: FREE ADVERTISING FOR YOU / FREE CONTENT FOR THEM
DAYS 47-49: SOCIAL NETWORKING!
DAYS 50-51: PROMOTING YOUR BOOK AND BOOK TRAILER ON YOUTUBE.COM
DAYS 52-56: POSTING COMMENTS TO BLOGS
DAYS 57: THE MOST POPULAR BLOGS ON THE INTERNET
DAYS 58-61: POSTING COMMENTS TO NATIONAL NEWS SITES
DAYS 62-66: POSTING COMMENTS TO LOCALIZED MAJOR NEWS SITES
DAYS 67-70: NEWS SEARCH ENGINES
DAYS 71-72: NEWS MAGAZINES
DAY 73: THE MOST POPULAR WEBSITES ON THE INTERNET
DAYS 74-75: PROMOTING AND/OR SELLING YOUR BOOK ON EBAY
DAY 76: LISTING YOUR EBOOK FOR SALE ON BOOKLOCKER.COM AND OTHER ONLINE EBOOK RETAILERS
DAYS 77-81: PRESS RELEASES ARE BORINGóNEWS IS NOT
DAYS 82-84: PITCH YOURSELF AS AN “EXPERT” OR “SOURCE” TO NEWS SERVICES AND SYNDICATED COLUMNISTS
DAY 85: DIRECTORIES OF EXPERTS
DAY 86: BE THE DEAR ABBY OF YOUR AREA OF EXPERTISE
DAY 87: ONLINE RADIO SHOWS
DAY 88: BOOK BLOGS
DAY 89: CONNECTING WITH BOOK LOVERS
DAY 90: MORE IDEAS

PART II: “AFTER 90 DAYS” – YOUR BOOK’S DAY-BY-DAY MARKETING PLAN

PART III: BONUS MARKETING ACTIVITIES

FINDING AMAZON.COM AFFILIATE BOOKSTORES
LISTING YOUR WEBSITE IN SUBJECT-SPECIFIC DIRECTORIES
WANT MORE?
ABOUT THE AUTHORS
INDEX



Got questions about Print On Demand and Self-publishing? Ask Angela Hoy.



About The Author

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Angela Hoy is the publisher of WritersWeekly.com, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.

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Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90…and beyond!