Letter: Press Releases Are Boring – News Is Not!

Letter: Press Releases Are Boring – News Is Not!


Your article about the purpose of a press release was right on the money.

I received a call from the editor of two local papers and I went in for an interview that afternoon. I was in the process of putting together my press kit so the timing was perfect. I asked his opinion about the kit and he said it was fine, except that the photo I e-mailed him wasn’t of acceptable quality and I needed to have a photo professionally done. That was easy. An unexpected, and pleasant, surprise.

Thanks for the support and the advice.



Press Releases Are Boring – News is Not

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