As an author with multiple book series out, Ive found I get a unique blend of crossover fans and new fans for each individual series. As new books are released, I treat each one of them as if it were my only series, and market it without relying on my other books to sell them. This helps me to bring in a new crowd, and some of them branch out into my other series as well.
By treating each series as an individual, it doesnt matter what Ive already done or what else Ill doIll find a new audience each time, and still retain most of my current audience.
The trick then becomes less about creating demand for new books, and more about creating new books. Im a fast writer. I strategically plan to release my books quickly because Ive discovered the majority of fans wont invest in a series until its complete. They don’t want to get burned by an author or publisher that never finishes a series. My books come out back-to-back without much wait time, which means I pull in more readers at a faster rate. If I have my next series ready to go immediately after, and promote it in the back of the final book in a series, Im much more likely to get crossover audiences from it.
I also like to pick the first chapter from one of my previously published series to add into the back of a book to give fans a taste of what’s to come. I always go for the one that I think theyll like most if theyve already decided they like the series they are reading. This way, fans can get a free sample of another series without having to pay for it. And, if they like it, they frequently go over and pick up the other series as well.
While releasing a book a month isnt sustainable for some writers, making the effort to release books as close together as possible is only going to improve your odds of reaching more fans, and selling more books. By treating each series as something wholly unique, without relying on past works to market it, authors are going to reach new fans that might not already be following them. Then, by cross-marketing in the backs of books, authors can encourage readers to check out their other series, whether or not the fans knew about them.
By marketing individually, cross-promoting internally, and releasing quickly, Ive found an incredible following of fans and a reliable, ongoing source of income as an author. I highly recommend adopting as much of this as possible into your marketing plan and see how it works for you long term.
If you are marketing a book series (or more than one!), please tell us about it in the comments box below!
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K.M. Robinson is a young adult author and professional social media strategist who has been interviewed by Facebook for her innovative work in the field of social media marketing and messenger bots. Shes also represented the USA in a major live broadcast for World Social Media Day, as well as sponsored for her work in marketing through live broadcasting. Find out more about her at http://www.kmrobinsonbooks.com and http://www.kmrobinsonphotography.com.
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy
Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.
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7.625 STRATEGIES IN EVERY BEST-SELLER - Revised and Expanded Edition
At this moment, thousands of would-be authors are slaving away on their keyboards, dreaming of literary success. But their efforts won’t count for much. Of all those manuscripts, trade book editors will sign up only a slim fraction.
And of those titles--ones that that editors paid thousands of dollars to contract, print and publicize--an unhealthy percentage never sell enough copies to earn back their advances. Two years later, most will be out of print!
Acquisition Editor Tam Mossman shares seven essentials every book needs to stay in print, and sell!
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