Print on demand (POD) books rarely appear in bookstores, so sales usually must come through websites. But how do you get people to notice your book among the other millions of books listed on Amazon.com?
I felt that if I got some of The Second Great Depression out to people who were worried about the economy, that these books would act as seeds and generate additional sales. To get the initial books out there, I paid $1,000 to Amazon to advertise my book for a month with a leading book on the economy. With this marketing approach, Amazon offered both books for 5% off, and showed my book with the other book on the web pages of both books in their store. I sold about 100 books. I knew that this wouldn’t pay for the marketing, but I needed to seed the market.
After this initial advertisement, my book settled in at one or two sales per week. After several months, a popular weekly web cast on the economy asked to interview me. This momentarily took my sales up to a rating of 200 on Amazon. Book sales then settled down to about 80 per month.
About a year ago, Amazon offered authors an opportunity to run a blog on their own Amazon page where, anytime an author wished, he/she could send a message to his/her readers. I started updating my book’s outlook on the economy every month, and I now have a following of several hundred blog readers. This keeps their interest in the book current. This blog is also viewable by people who have not purchased the book, and has been quoted and referenced by other blogs. Sales of my print on demand book now average 120 per month, and I expect this to rise sharply as the economy slows (which I forecast in my book).
I had previously published several books with a major publisher. However, since I was not an economist, that publisher had no interest in this book. A small publisher may have been interested, but that gave me few advantages over self publishing. My royalties would have been much smaller and the time involved in getting it published would have been much longer. I have sold over 3,000 copies of The Second Great Depression, and my experience self publishing with Booklocker.com has been very positive.
Warren Brussee spent 33 years at GE as an engineer, plant manager, and engineering manager. He earned his engineering degree at Cleveland State University and attended Kent State towards his EMBA. The author has written three other books, Statistics for SIX SIGMA Made Easy, All About Six Sigma, and Laoch the Guide Dog Puppy.
Have a Freelance Success Story to share? We pay $40 on acceptance, non-exclusive electronic rights only. Success stories run around 300 words but we're very flexible. Our guidelines are here: http://writersweekly.com/writersweekly-com-writers-guidelines
BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K - $100K Publishing Contracts - by Angela Hoy
Peek over the shoulders of highly successful, published authors to see how they landed publishing contracts worth $10,000 to $100,000! An enticing yet professional book proposal is the key!
BONUS! Successful ghostwriter, Anton Marco, shares his secret for landing ghostwriting clients. Don’t miss Anton’s real ghostwriting contract at the end of this book! It provides an example of what he charges and the payment terms he requires from each client.
Completely revised edition of the ground-breaking travel writing book that provides a road map to success in the digital age. It dives headlong into the entrepreneurial world of blogging and digital books, while still acknowledging the real money to be made in declining print forms.
Drawing on interviews and survey responses from more than 100 successful travel writers and bloggers, this is the definitive guide to creating success instead of waiting for permission. Written by a veteran, award-winning writer with two decades of experience as a book author, online publisher, freelancer, and blogger.
Read more here:
HOW TO REMEMBER, WRITE AND PUBLISH YOUR LIFE STORY
Angela Hoy's popular online class is now available in book format!
Remember Your Past
Write It and Publish It
in as little as 12 weeks!
Angela Hoy's book will get you started!
Using Angela's MEMORY TRIGGERS, recall memories that have been dormant for years
- Record those memories in chronological order in your memory notebook
- Using the memory notebook as your outline, write your autobiography!
- Also works for biographies and memoirs!
Read more here: